Knobbery is a US based online store dealing in knobs and hardware. The online hardware store deals in bath, decor, lighting, plumbing and switch plating. When the client approached us they were struggling with multiple issues in generating online sales. They were paying a higher amount for getting every conversion. Plus they were getting a staggering conversion rate. This required a strong strategy to maximize the conversions.
So after through analysing, our PPC team integrated the best practices to restructure the entire shopping campaign. We begin to convert 98% of visitors who visited the website earlier through remarketing campaigns. Plus, bid optimization was also missing from the campaigns.
In this case study, we have showed all the steps that were taken to deliver results. We have also showed how we have identified the top competitors of the website and analysed their strategy.