Fitness Choice is an Australian based company that has been supplying quality fitness and gym equipments for over 15 years to homes, businesses, government organizations and fitness centres.
Search campaigns of Fitness Choice had a lot broad match keywords that drove in lots of unqualified traffic. They also wanted to develop a strong plan for generating maximum ROI and to optimize shopping campaigns.
With our Adwords strategies for Ecommerce website, we helped Fitness Choice to increase conversions by 73.70% and reduce Cost per Conversions by 39.90%.
Through this case study, we have uncovered the approaches that resulted in the increase in conversions and decrease in Cost per Conversions. Moreover, we have included the techniques for optimizing RLSA, Remarketing and Shopping Campaigns.