Designing a website that is a masterpiece in itself is a quite taxing task. There are certain web design mistakes that will never let your website flourish.
Every aspect of web designing has to be considered intensively to come up with the best website that converts.
But how come is it possible, just in one go a perfect website is built?
No, no no… it’s really difficult.
Even after a lot of precautions, there are some web design mistakes that come up as a spoiler of every effort.
A good website is the dream of an every business owner but it is worth only when it brings conversions.
This is the sole purpose of every website created for the business.
There are many ways that can help to create a successful web design.
But there are certain biggest web design mistakes that become a hindrance in the way of achieving this sole purpose.
Visitors when exploring a website they have particular queries and question in their mind.
And to get these answers, they visit web pages.
But few website design mistakes act as a culprit and distract than to get what they intended to get on the website.
Therefore, there is a huge need to eliminate these common mistakes in web design and work on the website progressively.
Before heading to the website design issues, let’s discuss some elements that are responsible to make your website weak.
Weak websites generally, fail to serve the users expectation and hardly proves profitable for the business.
Have a look at the common weakness of a website:
Loading, loading, and loading…
This is something that really irritates the users and makes them run away.
Nowadays there are a plethora of websites to serve the purpose of the users.
It will hardly take a few seconds to switch to a new website that will not let him wait for so long.
Loading time is the prime factors that hamper the interaction of the people with your website.
And I guess this is quite obvious if a user is unable to interact then surely he will not become your customer.
Too much usage of pictures:
You might be thinking that the use of pictures makes the website attractive and catchy.
Yes, of course, you are absolutely right!
This is actually how it works…
But the excess of everything is harmful.
Similarly, excess use of images creates chaos on the website.
As a result, a website becomes a battleground where people have to struggle, to make out what a website is all about.
Thus, this is another reason why your website becomes weak.
Too many advertisements are not less than a blunder:
Every website holds some kind of advertisements, there is nothing bad in this.
Advertisements are always catchy and flashy to attract the attention of the people.
And they should be like this only as Ads are created with this intent only.
But Ads should not be in that much quantity that it’s affecting the existence of the website.
Ads will divert the attention of the users by hiding the real intent of the website and undermining its design.
Outdated design sucks:
People love to be trendy and also wanna see something that is trendy.
There are thousands of updates on a daily basis that occurs to make the website design effective.
One of them is cool and trendy design.
So, if the users have the web designs that pleases their eyes then why would they love to stay on a decade old website.
As time passes, old designs and practices become indigestible by the people and they start looking for something new and fresh.
Hence, it’s not wrong to say that outdated designs also make websites weak.
Now it time to explore most common web design mistakes that inadvertently hurts the reputation and conversion rate of the website.
Let’s have a look at top 10 mistakes in web design that you must always keep in your mind.
Many times a step taken for the good proves to be bad.
And sometimes, you do not even realize how badly the trivial issues are affecting your web designs which you thought is of no importance.
So always keep in mind the below-mentioned factors to avoid any kind of problems when making a website.
What a mess you have created on your website?
Many times steps taken in order to create the best web design, end up with the worst.
Home pages are loaded with everything that can be added…
Lots of big size pictures, gaudy colors, stylish fonts, videos etc.
It is not like that they shouldn’t be added.
But the thing is it has to be in the right proportion.
This is an undeniable fact that excess of everything is harmful.
Similarly, excess use of pictures, videos make the website a locked mystery.
And to unlock this mystery visitors have to struggle hard to find out core information that the website wants to convey.
According to a survey, when people asked about the website-
Around 50% of the visitors said that the website consists of bad images and color schemes.
User are wandering on your website just to find out the scope to contact the website owner
You own a well-designed and appealing website.
Also, your website has enough potential to convert the visitors into customers.
Still, conversion is so far…
Don’t you think it’s weird?
This generally happens when it is hard to find the contact information by the people.
Contact information is one of the basics that leads to conversion.
Once an instance has been noticed:After visiting the website, around 64% of the visitors look forward to getting the contact information, and in case of non-availability or if it is hard to find, 44% of the users leave the website.Click To Tweet
Hence, not providing the contact information like contact number, address, email address, contact form, contact page etc. or if it is hard to find- it is really a big mistake in your website.
User experience is must when we talk about a website.
Complexity in navigation is something that annoys every visitor.
If there is any reason present on your website that is not good from the users’ point of view, it surely makes you lose your potential customers.
And this kind of response is like a blunder for the website.
Do not let your website navigation fall under the category of mistakes.
Keep it simple, sorted and easy to use.
This is a very common mistake that is generally overlooked but does have a bad impact on the visitors.
Visitors have to take the help of magnifying glass to read the fonts
Did you get what we are talking about?
It is about the readability of website text.
No website owner would love to offer a headache to his readers.
Opting the text which is over stylish or too small to read is not less than a headache.
Going with the flow just don’t opt for any default font for which you have to pay later.
No reader will take the pain to read your website text using the magnifying glass.
Instead, he would prefer to choose some other website with better readability.
And, again your website will probably lose a quality lead.
What to do next on the website?- Finding CTA is a task
Call to action is a kind of suggestion that you can give to your visitors.
It is all about guiding the users what to do next?
If a website is unable to assist the user in the concern of What, Where and How, then we must say that missing CTA is a big error from the perspective of a good website.
CTA makes the users focused on the next step they can take.
CTA’s are a kind of compelling actions that can influence the users as well.
Not adding the CTA’s like:
- Contact Now
- Sign up
- Get started today
- Add to cart
Keeps the visitor’s action restricted and this is not the end goal of any website.
Therefore, it can be addressed as a big mistake that should never be committed.
Content is there just to expand the website, not the users’ information
Importance of content is not the same for every individual.
This a very common myth that if a website is overloaded with content, it will have a great impact on users.
No, not at all…
This is not a thing why content is required on the website.
In fact, it holds a great purpose to make a website successful.
People come to a website in order to get something useful and can add some value.
If this is not the case, existent of content is a total waste.
Usage of irrelevant, poor quality, inaccurate or a piece of content that is not useful for the users, makes a website unsuccessful.
Therefore, this is another common error that can be included in the list of web design mistakes.
Use of Autoplay videos on the website will not make your website good
If you think that using the Autoplay videos with sound is a good way to get the attention of the people then you are wrong.
This is not the sole motive why the website is created.
Instead of getting attention, sound can be a cause of distraction.
Because of videos people may get irritated and would drop their idea to explore your website further
In this way, autoplay videos can make your users turn off their faces from your website.
Try to provide relevant and useful information, what a user is looking for.
In this way, you can make good utilization of space.
Using the idea of autoplay videos is another mistake done by the website creator in a hope of making a good website.
A website that is not meeting the expectations of the mobile users
One of the biggest web design mistakes includes lack of mobile compatibility.
The number of mobile users is growing at a faster rate.
Then, how come the aspect of mobile-friendliness can be ignored.
There is no doubt the number of users accessing the website on mobile phones is more than the desktop or laptop users.
This is the reason why the mobile friendly websites has become a vital factor.
So, the website developers not considering the mobile compatibility in their design, taking the website towards lower conversion rate.According to a study, 52% of the users admitted that bad mobile experience made them less likely to engage with the business.Click To Tweet
Also, if a website is not compatible with the mobile phone 48% of the users' felt company does not have a concern about their customers.
Poor quality and irrelevant images affect the website like a hell
Images or graphics are the life of every website.
A website containing poor quality images not only affects the users’ experience but also make the user disappointed.
Images and graphics are very good means of strengthening the message that you wish to convey through the text.
In such scenarios, the use of low-quality and irrelevant images is one of the biggest mistakes.
It is not that images are the prime factors in the success of the website.
But, they do have great importance when it comes to generating visitors interest and keeping them intact and bounded.
If the words speak, then images also speak.
Relevant images help the visitors to understand what a website is all about in just one go.
Hence, an irrelevancy in images is the biggest factor to distract the visitors and ruin the web design.
Improper use of white space also hampers the web design
A website that is not clear enough to seek the attention of the visitors is more likely to fail.
Not using the white space is one of the common web design mistakes which must be avoided at any cost.
White space is a good medium to make the website more clear and sorted.
Also, it aids in improving clarity and readability of fonts.
Most importantly, proper use of white space makes the website good enough to catch the attention of the visitors.
On the other hand, excess use of white space is also not good for the website.
It will make the website look dull and again it will fail to attract the visitors.
Such website seems as if there is nothing to explore.
Hence, the usage of white space must be in the right proportion.
Else, this mistake will surely affect the effectiveness of your website.
How to Make a Website More Engaging and Responsive?
Great web designs are the results of great hard work.
Do not let the common web design mistakes ruin the whole time, money and efforts invested.
To create a perfect website it is essential to eliminate every scope of trivial errors.
Consider every small factor or element that can hamper the effectiveness of the website.
Being considerate towards the above-mentioned web design mistakes, one can move towards perfection in web designs.
Many times, aspects that seem initially good for the health of the website, later proves to be a great disaster.
So, to avoid such scenarios here we have covered plenty of mistakes that you can avoid after having a clarity over them.
Hence, at last, it is recommendable just explore and learn from others mistakes rather than experiencing it personally.
Ajay is digital marketing consultant at Ads Triangle. Ajay has been in the web design and digital marketing space since January of 2007. He expertly helps clients plan how to build the best website to meet their goals. With 100+ sites under his belt, he knows how to complete a project on time and on budget.