by In PPC Marketing, you should always keep keen eyes on your competitors. It will help you to lay effective marketing strategies for your product.
If you take much time to conduct required modifications, you will be out of the race soon. PPC marketing platform follows the same rule.
To structure a PPC Campaign all you need to do is a lot of research; after the research is done you need to select the right keywords, organize the keywords into well-organised campaigns.
Then comes the Campaign management and finally you need to go through analysis and site experience.
These are the major sections you need cover to run a successful PPC Campaign. To ensure potential profit you must make all these sections more effective, more persuasive and more productive.
[bctt tweet=”Competitor analysis is a very important strategy in modifying your own campaign.” username=”adstriangle”]
It is really hard to do this part manually. So, you have to seek help from effective competitors’ analysis tools.
Paid search is a potential platform for marketing. However, one must successfully eliminate issues and execute tasks to reach the goal.
Tools let you easily manage several components of paid search campaign such as; keywords research, competitive analysis, Report analysis, structure, and CRM.
Why do you need to Use PPC Tool?
There are many PPC tools available that can make your strategies more efficient to generate effective campaign. These tools do not only save your time but dig out sufficient data to bring effective changes to your ad campaign.
However, before opting for a particular tool, you must ask yourself as to why and how you should implement them and obviously what you actually expect out of them.
Let’s look why PPC tools are important.
- Provide a simple interface that requires no depth experience.
- Help throughout your campaign running process, from structuring to management.
- Provide step by step instruction to execute an effective campaign.
- You can manage several campaigns at one time.
- Enable to manage keywords, budget, ads and account quickly.
- You get a quicker overall report.
- Increases your pace to match the competition standards.
- Give effective insights about the competition.
You must not go with how many features a tool is providing rather than you should look if the tool is providing the exact feature that you want to execute with your ad.
Types of PPC Tools
You have to understand where actually you need help from a tool. Your focus should be layered on how you want to implement them and which type of work you are going to execute.
[bctt tweet=”To increase profit margin your PPC campaign must be structured effectively.” username=”adstriangle”]
Strategic employment of PPC tools depends on the correct selection of the tool.
PPC tools are segmented into these major types-
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Competitive Analysis
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Keyword Research
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Display Research
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Analytics
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Testing
Ten most powerful PPC tools
Though there are numbers of tools available in the market to give your Pay Per Click ad a boost, here, we are going to mention 10 most effective and widely used PPC tools.
1.Google Keyword Planner
Google Keyword Planner is the most favorite PPC ad tools to the most of the marketers. This tool will help you to build new Search Network Campaigns or expand existing Campaigns.
This tool will help you to get keywords and ad group ideas, historical statistics, keywords trend, competitions, bidding etc.
This is strategically a useful tool for those marketers, who are using Adwords platform. As this tool is designed for the Adwords account holders, you cannot apply this tool to other PPC ad platform.
Google Keyword Planner actually helps you lay the base of your new Adwords campaign by managing to provide relevant keywords list, competitive bids, and keywords statistics.
[bctt tweet=”Google Keyword Planner is the combination of keyword tool and traffic estimators.” username=”adtriangle”]
The best thing about Google Keyword Planner is that everything is structured.
Moreover, you can also check the estimated performance of your ad campaign.
2.SEMrush
Keeping a close eye on competitors is a powerful strategy to succeed in marketing. As an advertiser, you should also know your competitors.
SEMrush is perfect for a PPC specialist. It allows tons of keyword research. It also analysis the plan and performance of the competitor.
This very tool works for you in finding your advertising competitors. This process of finding competitors is based on the keywords you use to target audience.
You can observe what your competitors are doing with keywords to target the audience. It helps you to have a clear idea on how you should structure your keywords in ad copy.
And observing competitors’ approach to keywords lets you lay unique way to get to the top of SERP ranking.
[bctt tweet=”SEMrush gives you perception about paid search and organic competitors.” username=”adstriangle”]
This tool gives you the following information- Top Competitors in PPC related to your Industry, Top Ads, Top Keywords and Competitors’ average positions.
On the other hand, you can also find your top competitors on a particular keyword in Google and Bing ads. You can easily search by domain or can search by your industry.
This is a paid data tool that provides complete data on paid and organic keywords of competitors.
3.SpyFu
SpyFu is another keyword research tool that highlights every point your competitors utilize. It works as same as SEMrush on providing competitor’s data. Using this tool you can compare your campaigns easily with your top competitors.
[bctt tweet=”By using Spyfu tool you can compare your campaigns easily with your top competitors.” username=”adstriangle”]
This service also gives a cost per click and search volume statistics or keywords and uses that data to approximate what websites are spending on advertising.
This tool provides:-
- Comparative data between your and competitor’s domains on spend
- Comparison on keywords used
- Reports on overlaps between your ad and competitor’s ad
Spyfu is a very useful tool in PPC to know the ad variations used by your top competitors along with the keywords they bid on.
You should use this paid PPC tool to get simultaneous data on ad budgets for bid keywords and domains over various competitors.
4.Adwords Conversion Optimizer
As an Adwords campaign owner, one should employ this tool at least once. This tool amazingly helps to increase conversions.
[bctt tweet=”To bring maximum conversions you must use Adwords Conversion Optimizer.” username=”adstriangle”]
This tool works on bids at the keyword level to try driving maximum conversions and therefore this tool is also called as bid manipulation tool.
When your CPA budget is low, Conversion Optimizer deals only with those keywords, which according to Google have possibilities to generate conversions.
Adwords Conversion Optimizer is a powerful tool as it can find potential users, who are most likely to convert.
This is another free tool from Google for Google Adwords account holders.
Moreover, it is a tool that will help you to acquire the most conversions possible at a defined target cost per acquisitions.
Instead of manually manipulating bids and generating conversions at any cost at any cost, conversion optimizer automatically adjusts bids so conversions are generated within a defined CPA boundary.
5.iSpionage
When you are managing or structuring you PPC Campaign iSpionage is useful.
This tool covers four important regions-
- Domain Research
- Keywords Research
- Keywords Monitoring
- Campaign Structuring
iSpionage gives you complete insights on ad copy, keywords, and budget that your top competitors are bidding on. With this useful tool, you can create and manage PPC Campaign for Google, Yahoo, and Bing.
Competitors alert is another important feature you get in this tool. This feature gives you reports on new PPC keywords, new ad copy and new organic keywords in monthly interval
It means you get reported whenever your competitors make changes to their campaigns.
On the other hand keywords, grouper lets you allocate your keywords quickly in tightly themed groups.
You actually get an advantage to lead the competition by spying on your competitors with iSpionage.
[bctt tweet=”iSpionage is really a highly competitive tool that carefully monitors the entire conversion funnel.” username=”adstriangle”]
It does not only give you insights about your top competitors but also helps you find new opportunities.
6.Unbounce
You know that how a landing page creates a good impact over the visitors to convert. A Landing page is a final destination where users are finally driven to take action.
A powerful landing page is designed strategically to make a big difference in paid search network.
Here comes the usability of the tool Unbounce. This particular tool helps you create high conversions landing pages with ease.
Unbounce is an A/B testing lead generation landing page builder that needs no knowledge of coding at all.
You can also use the provided templates to customize your landing page quickly.
For its powerful usability, Unbounce can bring larger impact over Conversion rate. The greatest part is that you can even create mobile friendly landing pages.
[bctt tweet=”Unbounce helps you to create a landing page without coding knowledge.” username=”adstriangle”]
Through Unbounce you can check the issues and what changes you can bring to the landing page.
You can easily bring changes to your live landing page within minutes. The sole purpose of a landing page is conversion. It could be either a lead, a sign-up, a purchase or any other call to action.
7.Google Adwords Editor
Google Adwords Editor is another great free tool from Google to the AdWords users. It lets you be free from the hassles of editing a campaign online.
You can do all the required task for the Adwords Campaign offline and then upload it later.
Through this tool, you can download your entire account to introduce changes. You can do individual editing or a bulk editing to the downloaded account.
Just post the account and your changes will appear in Adwords immediately.
It actually helps you manage your Adwords campaigns quickly and simplify your task. Google has just launched its next version Adwords Editor 11.7, which appears with more advanced features.
In a nutshell, the basic process of Google Adwords Editor is simple i.e. download one or more accounts, make changes offline, then upload the changes to Adwords.
8.Facebook Power Editor
Facebook has appeared as a new platform for online marketing.
PPC advertising in Facebook has opened a new window. However, configuring ads for Facebook is quite complicated to the newbies.
[bctt tweet=”Facebook Power Editor is a free tool which will help you to edit or create Facebook ads.” username=”adstriangle”]
You can find various useful features in power editors that you are unable to do with Facebook Ads Manager. Using this tool you can change or edit your ad easily and faster.
For its bulk ad creation and ad management features, most of the Facebook advertisers employ Power Editor.
Power Editor is actually a plugin and it works only with Google Chrome. It is available in both versions MAC and Windows.
Along with bulk uploading and better optimization options you get better control over your Facebook PPC ad account.
9.Microsoft Excel
You must be thinking how excel can guide or help you manage your PPC Campaign. Excel cannot help you directly in managing your PPC Campaign but you can edit or measure several metrics that acts to improve your campaign.
What you can do with Excel is what you cannot do directly with Adwords-
- Organizing campaign
- Create or edit large numbers of keywords
- Calculating key metrics
You can employ excel to manage your campaign in two forms- Excel Pivot Tables and Excel Conditional Formatting
(a)Excel Pivot Table
You must use pivot tables to analyze data. You can easily compare how your ad copy is performing. Also you can even get to know about the performance of different match types.
This is a very helpful tool to combine data from various sources. On the other hand, you can review tests of ad copy on landing pages, search query data, site links and much more.
Pivot table lets you manipulate and organize a large amount of data quickly.
(b)Excel Conditional Formatting
This is a special feature that you can find in a spreadsheet. On basis of parameters and values, you can quickly change the format of the cell.
Now the question is that how can this help you in your PPC campaign. When you are dealing with a large number of data this feature can easily separate data using heat maps and patterns.
The color segments let you quickly find the areas, where you need to bring some changes. You can use this tool on daily basis.
You can read our previous blog post on MS Excel: 10 Simple Useful Excel Tips Every PPC Expert Should Know
10.Display Ad Builder
Display Ad Builder is a great tool for the advertisers intending to use display network but having no knowledge in graphics designing.
You need not have to do a great designing skill.
Display Ad Builder will help you in structuring appealing display ad.
This is a free tool and you can create professional looking ad in minutes. If you are not having your own images you can even use pictures from the stocks.
You just need to select a template from the collection and customize color, layout, and fonts as per your website or needs.
Summary
To run a successful PPC campaign you must give importance to your top competitors. Your campaign structures, keywords selection, ad copy and other related facts must be modified regularly in terms of sustaining the winning position.
PPC tools come as helping hand that will let you manage or create your campaign with ease.
There are lots of PPC tools available but finally, it is you, who can decide how you can utilize them. The end result of each PPC tool depends on proper implementation.
Therefore, without having proper knowledge on PPC you can only go through just the basic process.