How to make a website more engaging and responsive is always a pivotal concern.
A website is a first and foremost thing that helps to create an impression on the visitors.
We all know that the first impression plays a very important role in influencing others.
The first impression is always created in just seven seconds.
Similarly, a website is a snapshot of your business and services.
The more user-friendly and impressive your website is, the more people will explore it.
A well-built and engaging website design is the first key to the successful growth of a business.
Responsive design always marks its importance and brings conversions too.
So are you website on of them which attract, engage and convert visitors into leads?
No? This calls for action!
Know what is your website missing and form strategies accordingly.
My team has complied a list of website conversion checklist that has helped hundreds of websites in forming strategies that works.
There are several factors which ultimately drives the web design towards perfection.
Any kind of ignorance in these factors can turn your website into a disaster.
Also, it will fail to attract the good no. of visitors that you have envisaged to make your business grow.
Before proceeding further, understand the concept of responsive web design
Responsive Website Definition
The name clearly says what it is all about. A website that is equally responsive to all type of devices can be termed as a responsive website.
Such web design responds well to all the screen sizes irrespective of the device.
A web page resizes itself to give a better user experience and get a good response from the people.
Nowadays there is varied kind of devices on which people access websites or web pages.
Therefore to strengthen the digital presence it is essential that a website is compatible with all types of mobile devices.
This includes a desktop, laptop, tablet, and smartphone.
It is not necessary that every website is accessed on desktops only. Instead, people prefer to use mobile devices more as they add more convenient to the users.
This is the major reason why a website must work flawlessly on every device.
So, if you are looking forward to the long-term growth of your business then responsive website is the basic step from where you can start your journey.
Hand picked content: How to make your website mobile friendly
let’s explore the advantages to get familiar with what all you can miss if you do not have responding web design.
Responsive Website Advantages
Easy to target mobile traffic
You can target the mobile traffic in an uncomplicated manner.
This fact cannot be denied that the no. of mobile phone users is growing at a very faster rate.
With this fact, it can be easily understood that people are more indulged in their phones rather than desktop.
So, to target the segment of mobile phone users, a responsive website is the basic necessity.
Low maintenance cost
Practically, creating a separate website that is mobile compatible is more expensive than the creating one responsive website.
This is because you have to pay price for two websites. I guess this will not be a wise decision.
It’s better to get a responsive design so that only one website can fit into all types of devices.
This will save a lot of time as well you not need to maintain two websites simultaneously.
In this way, you can enjoy hassle-free maintenance of the website.
Good loading speed on mobile devices
In order to make the website responsive, every element is considered while optimizing it for the mobile devices.
Ultimately resulting in good loading speed even on the smartphones and tablets.
This is something that every user wants while accessing a web page.
No one loves to wait when the website is loading.
So, if a webpage is taking a pretty good time to open, this is really frustrating for the users.
Hence, if a website is giving a good response to the users then it more likely to win the hearts of the users and get good reactions from them.
Optimization of Conversion Rate
Conversions and sales are the ultimate goals that every business wishes to achieve.
If a website is well-optimized, it seems impressive to the users.
This the main thing is that increases the dwell time of the users and prevent them to abandon the website.
Dwell time is basically the total time spent on the website.
The more time is spent by the users on a website, it shows more indulged a user is.
This is the clear indication that the user is getting something valuable.
A website that is successful to keep the users intact have higher conversions opportunities.
And end up with a good number of sales and revenue.
Image Source: Apple
A website that is accessible on the devices keeps the users happy and satisfied. The good browsing experience is something that definitely prevents the users to run away.
User satisfaction is the primary thing that leads to the good user experience.
You never know who is the first visitor of your website? He can be a desktop user, laptop user, tablet user or a mobile phone user.
So, the responsive website renders amazing browsing experience irrespective of device he is using.
A website or web page that responds well is enough to tackle every device user and gives them a phenomenal experience.
Enhances the SEO results
At last, we can say that user experience has a direct impact on the SEO.
A good users experience always leads to the improvement in the SEO results.
What kind of response the users are getting while accessing the website are always considered when it comes to SEO.
In this concern also the responsiveness of the website plays a vital role.
It is quite easy to improve the ranking of the website just by pleasing the users.
All you need to do is get a responsive website that can cater to the need of every user.
There are many factors that make your website good. Responsiveness and users engagement are the key indicators that can make the website considerable on good websites.
Now let’s move ahead towards the factors that can help to make the website responsive and engaging.
Before discussing let’s have a glance of ‘website importance’.
Why is it Important to have a Good Website?
If we talk from the business point of view, the quality of service is not the only thing to make a business successful.
In fact, the design of the website is also equally important to attract and engage the users.
It is the first step that shows the way to your business and elucidates what your business is all about.
Don’t you think so?
If not, then you should, because a website is a platform where you have to present your business in the best manner.
This is a very common phenomenon that people generally form their perception just after looking at the web design.
Importance of Good Website Design
In case, the customer finds your web design impressive enough, he will be bound to explore it further.
If the visitor is contented, he is more likely to get converted into a customer.
In this way, the purpose and investment made on the designing will be justified.
Wait, wait, wait…
Here is still some more to go.
Before diving into responsive and engaging website design let’s work on what should be the:
Engaging website layout
A layout is a very basic and primary thing that is required before creating a website.
It is a kind of blueprint that keeps you informed what all you want on the website. With the use of layout, there can be many unforeseen errors that can be avoided beforehand.
On the other hand, you will not forget anything and can add every element that you want in your website.
A layout of the highly engaging website includes:
- Usage of adequate white space
- Easily readable fonts and understandable language
- Clear call-to-actions
- Enrichment with high-quality videos
- Clear, high-quality and relevant images
- Easy and simple navigation
- Valuable, correct and unique content
- Availability of easy connectivity options
- Visually appealing color schemes
- Mobile friendliness
Now let’s focus on the important elements that will help you to make a website more responsive and engaging.
Headlines must be Result-oriented
Ordinary headlines take your website nowhere.
There are thousands of websites which are hardly getting good responses from the customers.
But have you ever thought why this happens?
This is because once they open it, they don’t find the headlines relatable with their needs.
To avoid such situations, it is advisable that the headline must be catchy and result oriented.
A headline is the first thing that catches the attention of the users.
Just take a look at the picture below
Image source: Hubspot
This website has used a headline that comprises of the powerful word ‘BETTER’ and ‘GROW’. These words hit on the pain point of the users and influence them to quickly get converted into customers.
Let take a look at the second example:
Image source: Unbounce
Here the word ‘CONVERSION’ will seek immediate attention of the users and will also influence them quickly.
So it is better to use headlines that can address the pain points of the users.
Such headings generate interest in the users and compel them to explore the website further.
Also, make sure that your headline is giving the clear idea of what your website is all about.
If the visitors can feel a connection with it then they will stay longer on it.
It might intrigue people to know more about your services and offerings.
Therefore, you can make the website more effective and easily maximize the conversions and sales.
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Use Chat Option to Help the Customers
Convenience and comfort are the two things that can drive the customers to your website again and again.
Now being in the digital world, it is high time to make it easier for your audience to connect with you.
Provide them with a hassle-free experience to make your website stand out from the crowd.
When a customer wants to avail any service, he has thousands of questions and queries in his mind.
Make the chat option available to assist the customers.
With this option, they have the feasibility to contact you instantly while scrolling through your website.
Image source: faasthelp.com
Chat option also increases the trustworthiness of a website as it provides the user with the feasibility of getting in touch whenever they have any query.
Instant replies and solution somewhere result in customer satisfaction.
Apart from this, it also makes the customer feel important and valuable.
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Content is the Key to a Successful Website
If we talk about content, it is the base of every website.
Every content that needs to be displayed on the website must be unique and relevant.
Irrelevant and incorrect content can prove to be a nightmare
Inaccurate information on it can lead the visitors to lose their trust…
Hence, it must be ensured that no false information is delivered on the web pages.
Good content always strikes the heart and mind of the users.
The value of content has made it quite important that the right message is delivered with the right words.
A valuable content always comprises of great taglines, subheadings, etc.
It not only enhances the value of your website but also the takes it closer to success.
Content that contains market research with updated facts and figures adds value to the website.
The best part is that it persuades the audience to take positive actions and make your business grow.
Usage of right keywords helps to engage quality traffic.
Consequently, resulting in more profit margin.
From a responsive point of view:
Responsive website content is the kind of content that can be accessed well on all types of devices.
Website content is a combination of many things.
This includes texts, images, videos, audios, any kind of visual etc.
Therefore, lay emphasis on the readability and style of the fonts.
Optimize the video quality and size well to make them run smoothly on smaller screens.
Focus on the audio quality and clarity, make them fit on all kinds of devices.
Check the quality, size, and visibility of the images.
This will help you to ensure that images are clearly visible on all devices.
How much engaged a visitor is on your website depends on several factors.
The easier your website is to navigate, the more time a user will spend.
Easy navigation brings convenience to the people.
As we all know that no one wants to take the pain.
If people are finding it difficult to navigate, they may become disinterested.
Complex navigation hampers the users’ experience.
Such kind of websites generally fails to keep the users engaged.
Additionally, bad user experience also affects the responsiveness.
This is because poor performance leads to a loss of potential customers.
For example here are the two navigation structure of the homepage. ‘A’ is quite simple to use while ‘B‘ is quite complex to use. Homepage ‘A‘ will provide a better user experience to the users and make the website engaging.
With easy navigation, visitors can explore the various aspects of the website without any hassle.
On the other hand, easy to follow navigation makes viewing and purchasing process convenient.
Ultimately resulting in more purchases and better response.
From a responsive design point of view:
Navigation of the website is somewhere connected with the user experience.
Make sure the website is easy to navigate on the tablets and mobile phones.
Else, it will hardly get a good response from the mobile device users.
Focus on the buttons accessibility.
Ensure that they are easily clickable even on the small screens.
Never neglect the touchscreen users and increase the clickable area of the buttons to make the website more responsive.
Handpicked related content:
How to make a website engaging with good Loading Speed
A website having a good loading speed always wins the heart of the visitors.
Quick loading of the website page results in an amazing user experience.
Such kind of user experience keeps the visitors engaged.
Further, attracting good responses as well.
Nowadays people understand the worth of their time and value it.
In such scenarios, if your website is taking a pretty good time to open then is it is not at all good for your business.
This will only lead to a bad user experience.
On the other hand, it will result in the loss of many potential customers.
This is quite obvious that no business owner would want to make their visitors wait on their website.
To avoid such situations, “Website Loading Time” should be a considerate factor that the business owner should pay attention to.
There are some tools available that can help you to check and improve the loading speed:
Using these tools you can easily check the speed of the website and work on the improvement areas.
Quick loading can also help you in another different way as well.
Suppose a user does not want to spend much time to explore.
But he is interested in gathering maximum information from your website.
In such case, if the page loading time is less, then the users can collect the information in very less time.
From a responsive design point of view:
To increase the responsiveness make sure that the images are well optimized.
Because of the wrong format and large size images, the loading speed of a website is hampered on every mobile device.
So, every device needs a different kind of optimization.
Browser caching is another way to reduce loading time. This will prevent your page get loaded every time visitor visits your website.
By enabling browser caching, you can make the data stored in the user’s computer and reduce the loading time.
Do not forget to optimize your CSS files.
These are the files that load before the website gets loaded.
The more time it will take to load, longer will the waiting time of the users.
Therefore, optimize the CSS to make it load faster and reduce the load time of the website.
You can go for compression as well.
By compressing the files you can reduce the decrease the size of the page.
Ultimately, ending up with the increased loading speed.
Fonts used should be Attractive and Easy to Read
This is a very common human tendency that visitors get more attracted towards the ease and comfort.
The same thing goes for the fonts used on the website.
Any kind of inconvenience or hassle while reading the text can restrict the visitor’s engagement.
This is quite obvious that no one wants to struggle just to read something on a website.
Instead, he will prefer to shift his interest where readability is easy and good.
So, why not make it more engaging with the use of readable and attractive fonts.
Always choose the fonts very wisely as this is also one of the major factors that will lead to more customer engagement.
Tips Do not go for over stylish fonts as it can become a hindrance for the readers. Always go for the font that is appealing and easily readable. Also, take the size of the font into consideration.
From a responsive design point of view:
Fonts are the main concern when it comes to the smaller screen.
If we talk about the bigger screen it is not a big concern.
But responsiveness is factor attached to every type of device.
So, keeping in view every size of the screen, the fonts must be selected.
Make use of fonts that are easily readable and is not becoming a hindrance even when a user is reading them on the mobile phone.
Additionally, make sure that the fonts are not over stylish.
Again, this can affect the readability of the fonts and hamper the user experience.
Use of Relevant Images
Every image conveys a message.
But if the message is not relevant to the website, it creates the wrong impression on the visitors.
Such kind of images not only misleads the users but also leads to loss of trust in the business.
It is quite important to make the use of relevant images to make the website more responsive and appealing.
Images always lend a helping hand to make the content more clear and understandable.
Apart from this, good images make it eye catchy.
Let’s understand the relevancy of image with an example:
Mobile app development companies can add value to their website by adding images related to mobile apps as shown below:
Have a look at the second example: Businesses dealing in food sector can use the image of food items to make it more catchy and relatable, as shown in the picture below:
If your website contains communicative images, it strikes directly in the mind of the users.
Dull and boring images are never liked by the audience.
Use of pictures is an important element to generate the interest of the users.
If you are eagerly looking to get more clicks for the website, then infusing attractive images can be a great move.
Images can help to make it more presentable.
Consequently, it can have more traffic and engagement.
Most importantly, images help your website to rank better in the Search engine results.
On the other hand, it will also help to make it appear in the image searches.
In the end, your website will have more engagement of the people.
From a responsive design point of view:
Images play a vital role in the success of any website.
Visual appeal always has a very deep impact on users. It should not be hampered in any manner.
This calls for the proper optimization of the images for the tablet and mobile users also.
Use high-quality images, so that the pixels do not break down when accessed in mobile devices.
Use white or transparent background where ever required to add high visibility to the image.
Ensure the usage of properly formatted images so that they work well even on the small screens.
Considering the various elements, we can conclude that the website plays a major role in the success of a business.
Hence it is important to understand the value of every element.
Every element has its own value to pull the visitors.
So, if you want to make your website stand out from the crowd, you must work on on the factors that lead to the responsive and engaging website.
This will help to become distinct from others.
Also, it will create your brand value and give you loyal customers for your business.
A good website is not the result of a single factor.
In fact, there are various trivial factors that influence the quality and performance.
We hope we have provided quite relevant information in our blog post which will help you to make your website responsive.
If still any query bothering you, feel free to contact us.
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Raveena is a staunch content writer and marketer, serving at AdsTriangle. She carries the immense passion for writing and fact-finding. She can be addressed as a Content Strategist and Writing Geek. Her Zeal for creative writing is exemplary. Specialist in Writing Growth Hacking and Engaging Content.