How to Improve Google Adwords Quality Score: A Step By Step Guide

Wanna drive enough relevant traffic to your website?

There are various techniques like SEO that can help you in this concern.

But if it is about driving the quality traffic in no time then Google ads are are the best.

To notice the results out of Google Ads, you do not need to wait for years and months.

It can show you a noticeable difference in just one day.

In this regard,  google responsive ad examples can’t be ignored. It has helped millions of businesses to create high quality score ads using different combinations of images, headlines and text.

If you are new to PPC then you must be familiar with the most important component of the Google Adwords which is called the quality score.

Quality score is the key component if you want to drive the best out of your Ad campaigns.

On the other hand, the good quality score gives a competitive edge so that your Ad can secure a better position in SERP in comparison to your competitors.

The growing popularity of Google Ads has created a tough competition among the advertisers to create a high-quality Ad.

And the basic thing required to determine the quality of Ad is the quality score.

Is quality score something that is new to you?

Do not worry let’s have a look at:

What is the quality score in Google AdWords?

The quality score is the indicator of the Ad quality.  

This is the reason why advertiser keeps on struggling on how to improve Google Adwords quality score.

Ad Rank = CPC Bid * Quality Score

It is measured on 1-10 scale where 1 is considered as bad and 10 is considered as a good quality score.

In simple words, it’s the overall result of the quality of Ads, keywords used and the landing page.

The score of the quality has a great impact on the Cost per click and the success of the Ad.

This is because a high-quality score leads to low CPC, as a result, you can maximize the conversion opportunities out of the available budget.

Quality score is determined on the basis of quality and relevancy of the keywords and the Ad.

Apart from this, it plays a major role in determining the Ad rank.

What does a high-quality score indicate?

The success rate of any effort is measured by the end result.

When it comes to Google ads, it also needs a parameter that can show you the real picture of your Ad.

How good your Ad is to give a tough fight to the competitors is of prime importance.

Hence, it is better to be sure about the quality of Ads by having a high-quality score.

Thus, always take into consideration how to improve Google Adwords quality score to acquire the best.

Quality score lies somewhere between 0-10.

A higher rating indicates the high quality of the Ads.

An Ad having high-quality score easily becomes a contender to secure good Ad rank in SERP.

This is because it is highly relevant to the users’ query.

Also, the high-quality score indicates the Ad and landing page are highly relevant.

Ads with a high-quality score are more prone to attract quality traffic and conversions too.

Now here comes the million dollar question-

What factors affect quality score?

There are multiple factors that have a huge impact on the quality score.

Hence, there is a great need to understand them in order to improve the quality of the Ads.

Let’s take a look at such factors:

Click-through-rate

CTR can be addressed as the most important factor in the determination of the quality score.

Let’s understand this why?

If your Ads are getting more and more click from the audience this is the indication of the positivity.

Because this show the Ads are relevant to their queries and visitors are finding them useful too.

Quality and relevancy of the Landing page

After clicking the Ad, the visitors are driven to the landing page.

A landing page is always designed to convert the customers.

Thus, it has a great significance in the success of the Ad campaigns.

The landing page must always contain the information that is presented in the Ad.

There must be relevancy between the Ad copy and the landing page.

The Ads having the high-quality landing page are more likely to get conversions.

Landing page experience directly impacts the ad rank and quality score.

So, never forget to emphasize on the landing page experience.

Relevancy of the Ad

This is another vital component of the quality score that is responsible to bring it up and down.

The keyword you are targeting with your Ad must be relevant to the Ad.

Ads with high relevancy tend to secure good quality score.

Relevancy of the Ad can be rated as Above average, Average and Below Average.

If the relevancy is Above average or Average then the Ad is good to go with the present relevancy.

But if it is ‘Below average’ then surely there is a room for improvement in the Ad relevancy.

Ad relevancy is a crucial factor that has to be taken into consideration to get a good quality score.

These are the three main factors responsible to improve or degrade the quality score.

Hopefully, now we are well-versed with the quality score and its determinants.

Now it’s time to have a discussion on:

How to check the quality score in Google Adwords

1. Click the Campaigns tab at the top.

2. Select the Keywords tab.

3. Click on the status shown next to any keyword to see details about that keyword’s Quality Score.

Many times it has been observed that people are not aware of how to check the quality score for Adwords.

But with the above-mentioned steps, you check the quality score of the Ad without any hassle.

This metric will not only help to improve the quality of ad score but will also help to drive the campaign towards the success.

If the Ads having good quality score then obviously there is nothing to be worried about.

But if the quality score is not good, advertisers have a very common concern that is:

How do I improve keyword quality score?

Advertisers are always familiar with every aspect of Google Ads.

Thus, they also know that every keyword has a quality score which is assigned by Google.

And this quality score is calculated on the basis of CTR, relevancy and the landing page.

Wait, Wait, Wait… are you getting puzzled with Ad quality score and keyword quality score?

Then be clear because both are the same things.

Coming back to the topic, the score has an immense effect on the success of the campaign.

The best part is you can make the best out of your campaigns if you know how to improve your Google Adwords quality score.

Don’t worry if you are not much familiar with his important aspect.

Let’s dive in to figure out how to improve quality score in Google Adwords?

As discussed above there are 3 factors on which the quality score is dependent.

So, it’s obvious that by working on these factors, the score of the Ad can be improved.

You just need to get the answers for:

How to improve the CTR?

We all know that  CTR stands for Click-through-rate.

No doubt while browsing, people come across multiple Google ads but to seek their attention there has to be something catchy.  

Check out the ways listed to improve the CTR.

• Add countdown timers to create a sense of urgency in the Ads.

Add something in your Ad that can directly strike the mind of the users.

By adding a sense of urgency to solve the purpose.

Entice your visitors with limited period offers.

This gives a feeling of losing a good opportunity if the will not take the necessary action within the limited time period.

For Example:

You can use phrases like ‘2 days left’ or offer ends in 3 days etc.

This tactic helps to drive more clicks on the Ad.

It has been observed that the Ads with a sense of urgency performs better in comparison to other Ad copies.

• Add CTA in the Ads

CTA is something that doesn’t need any introduction.

It creates a direct impact on the minds of the users.  

Guide your user with the next step and grab click from them.

Add CTA as per the requirement of your goal.

It can be “ Buy Now”, “Sign Up”, “ Contact Us” etc.

Entice the users with your Ad copy and make the users click.

It not just about the clicks, their intent must also be satisfied after clicking the Ad to provide the better user experience.

• Enhance visibility of Ad by adding Ad extensions

Ad extensions are the additional information about your business.

 Some ad extensions appear in the form of clickable text as well.

Hence, highlight the important information using ad extensions and enhance the visibility of the Ads.

You can add phone no, location, brands, categories, types etc. using ad extensions.

In this way, the ads will not only become attractive but will also help the users to know your business better without any additional cost.

• Make use of the targeted keyword in the URL

Trust is the key to drive conversions.

Addition of the main keyword in the URL helps to win the trust of the audience.

When users find keyword related to the search query in the URL, they feel high relevancy.

Also, the users will have surety by just looking the URL that they will find what the were looking for.

How to improve the Landing page?

An ad can be deemed as incomplete without the landing page.

A landing page must be always relevant and optimized if you wanna head to a good quality score.

It is like you have convinced someone with various offers to visit the shop but still unable to make his purchase in the shop.

In the same way, an Ad convinces the users to visit the website but to compel the user to make a purchase is done by the Landing page.

This is the reason why a well- optimized landing page is required.

And to achieve this, there are various landing page practices and tools used in order to acquire a perfect landing page.

• Maintain relevancy between the Ad and the landing page

[click_to_tweet tweet=”Never ever forget to mention the information in the landing page that is mentioned in the Ad copy.” quote=”Never ever forget to present the information in the landing that is presented in the Ad copy.” theme=”style5″]

A user clicks an ad when he finds something relevant and useful.

If he doesn’t find the same thing in the Ad, he will feel disheartened.

Also, always make use of targeted keywords of your Ad group in the landing page as well.

• Emphasize on the loading speed of the landing page

The quality score of the ad is somewhere influenced by the user experience of the landing page.

A landing page taking more time to load will definitely not make the users happy and hamper their landing page experience.

So, never let your landing page take time to load.

Else, it may make the users abandon the website.

• Make use of powerful headlines

Slay the visitors in just one stroke with a powerful headline.

Use attractive headline and give reason to the audience to stay on the landing page.

[click_to_tweet tweet=”Compelling headline helps to keep the visitors engaged in your page and generate their interest.” quote=”Compelling headline helps to keep the visitors engaged in your page and generate their interest.” theme=”style5″]

Once the visitors are interested they would surely prefer to explore it further.

Complete diagnosis of the landing page by the visitors generally ends with conversions.

• Use white space prudently

White space plays a very crucial role if used wisely.

Less use of white space and use of too many colors- both factors are not the components of a good landing page.

As they can be the biggest cause of distraction.

Make use of white space and keep the landing page simple and short to make it laser-focused.

This helps to drive the attention of the users directly on the message that you want to convey.

Related Reading: How to Improve Landing Page Quality Score For AdWords Campaign

How to improve the Ad relevancy?

Here comes another important aspect to improve the quality score.

The relevancy of the Ad to the search query or keyword will make the Ad end up with the high-quality score.

• Keep your Ad copy stick to the targeted keyword.

Ensure that your targeted keyword is also present in your Ads.

This helps in building high relevancy of the ads to the keyword.

Along with the quality score, you can encounter high CTR for the Ads.

• Break the campaign into small Ad groups

Building a campaign with many Ad group aids in more specific targeting.

With many Ad groups, you stick to the targeted keyword by being more specific and relevant.

This will eliminate the need to infusing all the keywords in just one or two ad groups.

Hence, you can run more sorted and relevant Ad campaigns with effective targeting.

• Make the ad copy the goes well with the keyword

It is not only about infusing the keywords.

In fact, the ad copy created or used must go well with the keywords also.

Ad copy that is not all relevant to the keyword will give a feeling of misleading.

Hence, choose the words and lines carefully to write a compelling and catchy Ad copy.

Never let your Ad copy go off the track in relevance to the keyword.

Keep your keyword surrounded by relevant search terms or related text.

This will assist to bring the most relevant Ad that is highly compatible with the keyword.

And high relevancy is again a component of the high-quality score.

Conclusion:

At last, we can say running the Ad campaign without checking the quality score will take your campaign nowhere.

How to improve Google Adwords quality score has always been a matter of concern but it is not that severe to handle.

You just need to work on the root cause to maximize it.

It is the best indicator to check the quality of Ad and find out the rooms for improvement…

So, after running the ad campaign, it’s better to work on qualitative measures of the ad for further betterment.

This will help to polish the Ad and deliver best to the audience.

With the above-mentioned points hopefully, you have gathered enough information on how to improve the quality score on Google Adwords.

Apart from this, how to check the quality score in Adwords is also not a tough task now.

So, infuse all the gathered knowledge on the quality score and make the best out of the Ad campaigns.

No need to worry about the end results, you just need to focus on the quality score and you will the benefits of a successful Ad campaign automatically.

As the Ads with a good quality score are always rewarded by Google in the form of Low CPC and High Ad rank.