How to drive traffic to my website? This is the biggest concern that drives every marketer up the wall.
Immense and every possible efforts are made by their side in order to drive quality traffic.
Unfortunately, without knowing what’s going against your site how will any strategy work?
This is something many website owners miss.
Result? They start randomly applying strategies that will not work.
To ease this process, my team has comprised a website audit checklist that has worked for a lot of my readers.
Once you know the issue, the next step is to look for factors that your website needs.
But any kind of laxity while considering the traffic driving factors can drive you away from achieving the ultimate results.
Every website owner is struggling hard to drive enough traffic to his website whether it is organic or paid.
Sometimes it is about collecting organic traffic
Visitors are not bound to visit any particular website, as they are free to visit any website.
But ultimately only that website wins which hold the power to please and convince the audience.
Consequently, rewarded with more and more conversions.
In such scenarios, it’s really essential to be more cautious towards every factor that can aid in driving traffic.
Are you also one of them who all are seeking to drive enough traffic?
Oops… what a silly question is this.
Of course, Yes!
Every website is designed with the sole purpose of driving traffic and conversions.
So without wasting any time further, let’s check out some important points on how to drive traffic to your website.
Nothing can restrict you to make the best out of your business if you really know how to get traffic to your website fast.
Opt for SEO technique
Quality traffic is the foremost requirement of every website to maximize the conversion rate.
That’s why the emphasis is laid on driving traffic.
Search Engine Optimization is the basic. There are many seo techniques 2019 that have proven results.
SEO is one of the important aspects that are really needed by the website.
This is because higher the visibility is, higher the CTR.
Let’s understand this with a daily scenario.
When someone searches for something on the search engine, generally people explore only first and second page only.
In this situation, if your website is appearing on the fourth page then it is really difficult to be noticed by the visitors.
And as a result, the traffic will also be less.
Therefore, opt for SEO in order to enhance the visibility and ranking of the website.
The websites appearing on the first and second page are more vulnerable to attract more clicks and traffic.
In fact, if we talk about the numbers, stats say that 90% of the population explore only the first page.
Related Reading: SEO Trends That Will Matter Most in 2019
Run Google Ads to get instant website traffic
One of the most proven ways that never let the expectations down.
Google ads are the best means to get instant website traffic.
Take a look- how?
Google Ads are the paid advertisements.
It is a kind of buying the click rather than earning them organically.
The advertiser pays with each click on the website.
Firstly, the quality ads always appear on the top of the SERP.
This means by running the Google ads, website encounters instant boost in the ranking.
And this is quite obvious that the website with higher ranking ends with quality traffic.
Because your Ad will appear as a result of the keyword search query that is relevant to your Ad.
It means the users are already interested in the services or products related to that keyword.
Finding the Ad relevant, the visitor will be directly redirected to the website.
Related Reading: Google Adwords For Small Business: The Definitive Guide
This is another resolution for the concern how to drive massive traffic to your website
The landing page is not just to drive conversions but traffic too
A landing page is always addressed as the lead generator of the website.
It is designed as per the offers with the sole purpose of conversion only.
A well designed and optimized landing page not only fulfills the expectations of the visitors but also drive them to the website.
Never take the landing page lightly as it plays a major role to maximize the conversions also.
Landing page takes the user to the specific product or service page of the website where they can take necessary actions.
But to drive conversions on the website, a landing page must be compelling and optimized enough to generate the users’ interest.
Once a user is interested, he will surely take the necessary action to proceed further on the landing page by clicking CTA.
And CTA is the primary key to take the users to the website.
Use Email marketing to grab more and more potential customers
If it is all about driving traffic then not to make every possible effort.
Targeting customers through email marketing is something more personalized approach.
Using email marketing you can take place in the email account of your targeted audience.
You can send emails addressing the most common issues related to your kind of business.
And also, tell them how you can help in this concern.
Such kind of emails leave a good impact on the audience and influence them in no time.
Ultimately, after knowing about you they would love to explore your website and services.
So, email marketing is another powerful and effective method that gives you an answer-how to drive traffic to your website.
Try to do guest blogging to make the audience familiar with your business
Guest blogging is all about blogging as a guest on the other’s website.
Now you might be thinking that how guest blogging will help to drive traffic on our website?
Here the answer is- Just ask yourself that if people are not aware of your business how will they contact you?With guest blogging, you can make people familiar with your business and grab more insights and traffic.Click To Tweet
You just need to figure out the authoritative business websites that are relevant to your business.
Relevant business websites always target the same kind of audience that you want to target.
Hence, it’s an advantage for your business.
Now it’s time to seek their approval for guest blogging.
Once you get it, you can start posting as a guest on their website.
To drive the traffic, add relevant links pointing to your to your website.
This will not only add value to the users but also make the people familiar with your website.
There are points that can really help without involving social media.
But these days social media has a great indulgence in the lives of the people.
That’s why advertisers do have a concern on how to drive traffic to your website using social media.
Let’s begin with Instagram and understand:
How to drive traffic to your website from Instagram
Run ad campaign on Instagram
Yes, it is really easy to target the Instagram audience through Ads campaigns.
Such ads help you to drive traffic to your website and also you can increase the CTR of the Ads by adding an influencing CTA.
Even Instagram provides you the feasibility to target the audience as per the business requirement and convenience.
Instagram ads use the Facebook ads backend at the end, hence targeting options of the Instagram are exactly the Facebook targeting options.
You can target the audience on the basis of their behavior, gender, age group, location, education level etc.
Go for effective targeting and drive relevant traffic to your website without leaving any scope for wastage of Ad spend.
Related Reading: Top Instagram Advertising Tips Every Business Should Use in 2019
Drive traffic using your website link in your Insta bio
The interested and relevant audience always take interest in the posts and bio as well.
So, it will be a good idea to add clickable links of your website in your Bio in order to redirect visitors to your website.
Not necessary that all the visitors are familiar with your business.
Addition of clickable links not only makes the people acquainted with your business but will also increase the business reach.
This strategy will work by showing the way to your website.
In your posts also, you can appeal to check the link in bio if they wanna buy the product.
Never forget to tag your products in your posts
The concept behind this is to grab the eyeballs and make the visitors travel to your website.
Wondering?? How this will work to pull the traffic?
We know this is a very common phenomenon people look for the product or services only when they require.
But this is not the case every time.
If the users find the product attractive and appealing then also they make the purchase.
So, it’s better to tag the products in your posts.
You never know when a user will be convinced to purchase it.
As the product is clicked, serve the users with a short product description.
Once the users are interested you can drive him to the website to explore the product in detail and make the purchase.
In this way, it is easy to take the users to your website and you will have a strategy on- how to drive traffic to your website.
Now it’s time to gather some information on
How to drive traffic to your website from Facebook
Add website links into your Facebook page
Every website owner is well versed with the burgeoning popularity of social media.
And the popularity of Facebook is just incomparable to any other platform.
So, when it all about business, people do not lack using Facebook as well.
Hence, along with the business website, they prefer to have a well-designed Facebook page also.
And it’s really a good move to target the relevant crowd on the most popular social platform.
When people visit a Facebook book they must have the convenience to visit your website.
By adding links of your website on the Facebook page, people can visit your website without any hassle.
With this tactic, reach expansion is much easier and enhanced reach is directly related to more traffic.
Serve the customers with social sharing options
Reach as many people as you can through your content in order to drive traffic.
The absence of social sharing options is definitely a cause to limit the reach of the website.
You wanna know how then take a look.
Many times people like the content and they want to spread it by sharing.
But if social sharing is not available the content remains restricted to that one particular person who is reading.
Providing customized social sharing options allow the reader to share it on Facebook and other platforms effectively.
Therefore, whenever a Facebook user clicks on the shared content link, he will be redirected on the original post that is on your website.
Ultimately, you can experience a boost in your website traffic using Facebook and other social platforms.
Advertise on Facebook and target the largest social platform
And here comes the most common and obvious method to drive traffic from Facebook i.e. Advertisement.
Now, the time is not about following the old school ways to advertise.
Earlier people used to advertise through newspapers, pamphlets etc. which hardly exists now.
Now, people have become digital and so the online advertising methods.
Facebook Advertising is one of them.
Pre-decide your goal and then run the Facebook Ad.
If the ultimate goal is to drive conversions then after looking the Ad people may be convinced to buy the product or to explore it further.
In the end, the traffic will be driven to the website whether it is about conversion, engagement or awareness.
Related Reading: Top Advanced Facebook Marketing Strategies to Boost Sales in 2019
Now let’s talk about Youtube.
This is also an important and influencing platform when it comes to videos.
Consequently, it is essential to discuss
How to drive traffic to your website through Youtube
Run ads on Youtube as well
Do not leave a single scope of missing any segment of the audience.
By targeting different kinds of a social platform the reach of the website is broadened.
The more a website is known, the more will be the traffic.
Youtube ads occur generally before, after, and during the video watched by the audience.
That’s why these ads get the immediate attention of the users.
Make the audience familiar with your offer, products, and services through your Ads.
This will lead to encounter an increase in website traffic.
Promote your website link at the end of the videos
It is another effective approach to show the path to your website to the Youtube viewers.
At the end of every video, you can guide them with CTA telling what to do next.
Additionally, you can brief in short how your business can prove helpful to them along with the website link.
By creating such kind of curiosity, it is easy to drive the audience to the website to explore it further.
And how to drive traffic to your website using Youtube will be no more complicated.
Add website link in the video description
Whenever a new video is uploaded by your side, you have the opportunity to add the description of the video.
In that description, the addition of website link helps to drive the traffic to the website.
To turn your description into a traffic generator, CTA must also be a part of the description along with the website link.
Interested and pleased customers of your Youtube videos always prefer to know more about the business.
To aid them, the addition of the links will make their journey to your website hassle-free.
Related Reading: A Comprehensive Guide On YouTube Video Ads
Now it’s time to explore the points that can help to drive traffic from twitter.
Take a look at:
How to drive traffic to your website from Twitter
Add Click to tweet option to make sharing of important lines from the blog possible
Twitter works by driving traffic to your blog posts.
To drive traffic on the website you can simply generate “Click to tweet” links for the important lines and phrases of your blog.
This will help the users to share those important lines on Twitter.
But how will it help to drive the crowd from Twitter?
If your tweet is liked by the Twitter users, surely they would love to explore the whole content further.
Consequently, they will visit your website to read the blog post further.
Again a good option to get traffic on the website.
Improve engagement of audience with short and simple tweets
Make sure whenever you tweet about the blog, it should be short and simple.
Simple and easy to understand tweets influence the users in no time.
Tweets do not always revolve around the title of the blogs only.
In fact, it should be about the blog and must be written in order to intrigue the interest of the users.
Try to tweet the most catchy and attractive short lines from the blog.
Compelling lines arouse emotions in the people and make them curious to read the content.
This tactic is a productive step to get the customers on the website and make them travel.
Use hashtags with the blog post topic
Use of hashtags is quite popular on Twitter as they are used to categorize the topic.
Hashtags allow users to find the topic easily and follow them
If you will also use hashtags along with the blog topic, it will help to enhance the reach of your blog post.
The more people will discover the blog topic and the more will be the crowd of readers.
In simple words we can say, this crowd of the readers can be addressed as your website traffic.
Because tweets are clickable links, as any reader clicks on the tweet he will be redirected to the blog post on your website.
So, miss the opportunity to bring the Twitter users on your website by skipping the use of hashtags.
Else, the post will remain limited to few people only.
After covering all the important social platforms it’s time to dive in:
How to drive traffic to your website from Pinterest
Produce qualitative pins to get more engagement of people
Pinterest is a great platform to grab inspiring and interesting ideas.
Twitter is all about the tweets, similarly, Pinterest is all about the Pins.
As you share images on Pinterest it becomes a pin.
Every pin needs a small description to tell the users what a pin is all about.
So, if it is about a blog, you can add the title and small description giving useful information about the blog.
This will help in the high engagement of the people.
Make sure that your blog is interesting, detailed and useful for the users in order to engage more people.
Adding CTA in the description to attract positive actions from the users and pull the crowd to the website
Run Ads on Pinterest
This is the most obvious way to drive traffic from Pinterest.
Ads on the different social platform are used to target the users of that specific platform.
Similarly, there may be a segment of people who are most active on Pinterest.
So, how come is that possible not to target the crowd using Pinterest.
Hence, running ads on Pinterest will help you to increase brand awareness, increase engagement and drive traffic on the website.
Therefore, whenever the thought strike in your mind- how to drive traffic to your website, never forget to run Pinterest Ads.
Make your pins easily searchable
Pins will not work like a magic to drive the traffic to the website until they are not easily searchable.
If the Pins are not optimized, they will not be searchable easily.
Even Pins also need SEO techniques to be optimized well.
So, to grab high engagement your pins must appear in the search results.
To achieve this, add relevant keywords while giving the description about the post.
If unable to find a way to use the keywords in the description then use hashtags.
This is an effective approach to enhance the searchability of your pins.
Consequently, you can attract more traffic on the pins and website as well by making the people familiar.
Every business owner makes efforts to drive traffic to their website.
But only the one who knows to make the best use of every platform succeed.
There are several platforms and every platform has the potential to redirect the traffic to the website.
You just need to be familiar with the ways and strategies to implement them.
How to drive traffic to your website- has always been a major concern to address.
Therefore, with the above-mentioned points, you can collect huge traffic to your website.
Make use of popular social platforms and use the strategies listed above.
This will help to make the best out of such platforms.
Apart from this, there are other ways as well like SEO, Google Ads etc. to aid in getting quality traffic to your website.
At last, imbue every possible way and encounter unprecedented traffic on your website for impeccable growth of your business.
Raveena is a staunch content writer and marketer, serving at AdsTriangle. She carries the immense passion for writing and fact-finding. She can be addressed as a Content Strategist and Writing Geek. Her Zeal for creative writing is exemplary. Specialist in Writing Growth Hacking and Engaging Content.