Google Adwords For Small Business: The Definitive Guide

Google Ads is one of the most trusted and credible online advertising platforms. 

It is always known for its immediate result driving quality. The best part that it is not meant only for large-scale businesses. Google Adword for small business also does great wonders when it comes to results.

Google Ad service has emerged as a powerful and result-oriented means of advertising.

In the era of digitization, advertising through the digital medium has become the demand of every business.

Adwords service helps businesses to attain immense growth and quick results from paid advertising.

There are infinite no. of reasons which have proved the worth of Google Adwords for the development of businesses.

Now the business owners can easily accelerate their slow revenue generation process.

Let’s have a look at how it works as a growth booster.

What is Google Adwords?

Google Adwords is the most popular platform for online advertising. It is created by Google.

It is the quickest way to appear on the first page of the search engine result page.

Google Adwords is having a vast network of ads which includes:

1)Search Ads

These are the ads which appear on the top of the page when someone searches for something.

These ads are called Search Ads which appear on the basis of visitor’s search.

2) Display Ads

These are the ads which are displayed on the websites and apps.

Display Ads can be a combination of images, text, videos, etc.

Such ads are always visually appealing and can be used to attract users with impressive advertising.

3)Video Ads

These are the ads which appear in the form of small videos. Such type of ad basically occurs at the beginning, during or at the end of the videos.

4)Shopping Ads

Shopping ads can refer to those ads which occur in suggestion when you want to buy similar products.

These ads are quite fruitful to enhance the shopping experience of the users.

These kinds of Ads have proved to be a boon for e-commerce stores.

Every ad has its own importance and influence on the people.

Various types of ads provide a wide platform to the business owner to opt for the ads as per their business requirements and solve the purpose of advertising.

Google Ads are used by businesses to advertise their products and services.

This further helps them to create brand awareness within Google’s Ad network.

On the other hand, Google Adwords also helps to maximize the reach and revenue of the business in very less time.

Apart from this, with such kind of advertising, you can enhance the visibility of your website.

This will further help to drive more traffic and sales for the business.

So, I hope now it’s clear that what Google Adword is all about.

Even after being familiar with Adword service, first-time advertisers are little skeptical about the effectiveness.

Every small business owners have a very common concern which is:

Is Google Adwords good for small business?

This concern is quite obvious if someone is investing first time in the Google Adwords service.

Here are a few reasons that will surely help to clear the confusion.

Ok, let’s start it from the scratch…

Expands your business reach, traffic, and sales

Suppose you are owning a small business, the first and basic demand of the business is to promote it.

Nowadays, the process of online advertising is ruling the market everywhere.

Online advertising has become the demand of the digital world.  This has also surpassed the old school ways of on foot advertising like ads in newspapers, pamphlets etc.

In such scenarios, it is pretty tough to reach the maximum people.

To tackle such a situation Google AdWords is the best solution that you can think about.

If you are thinking why not SEO?

Then let me tell you, SEO is done to get the organic traffic which is a time taking process in comparison to the Google Adwords.

If you opt Google Adword for small business, you can see the immediate results. This is because it gives immediate visibility to the website.

As a result, you can expect an immediate boost in the quality traffic.

And we all know that quality traffic is the key to conversions and sales.

So, with the above information, it can be easily concluded that even small businesses have a lot of scope to avail the benefits of Google Adwords.

Isn’t it interesting?

There is still some more to use Google Adwords for small business.

Target users on the basis of geography

Many times small and local businesses just want to make their presence in the local area only.  They hardly care to target the people outside a fixed area.

Even in this concern, Adwords service can help them to target the local people or the people of a particular area using the geographically targeted PPC ads.

I guess now it is pretty clear why Ads services are gaining so much popularity day by day even for the small businesses.

Nowits time to explore some useful tips:

How to use Google Adwords for small business

Set your goals

Setting a goal is the primary demand of every ad campaign.

Until you are not clear with the destination, how will you make the path accordingly?

Hence, every goal is achieved with a different approach.

And if the goal is not pre-decided, it is difficult to move in a fixed direction which increases the possibilities of errors.

So, what is the ultimate result you want to drive whether it is brand awareness, quality leads or sales?

You need to decide it before setting up the campaign.

Conduct deep research on keywords

Usage of wrong keywords is the main factor responsible to drive irrelevant traffic.

This kind of traffic hardly brings any conversion for the business.

Thus, it is always recommended to conduct a deep research on the keywords.

Furthermore, it will help you to bring quality traffic to your website.

Keywords are the basic thing that makes your Ad appear in the search results.

If a user is finding high relevancy in the Ad, he is more likely to get converted into a customer.

So, be cautious while selecting the keywords for your Ad campaign.

Such an approach will drive your campaign towards a great success.

Decide the campaign structure

Structure of the campaign also a deciding factor for the success of the campaign.

There are various options which can be used to enhance the responsiveness of the Ad campaigns.

You only need to work on them wisely.

Target your audience carefully to make the appropriate use of the budget.

Lay emphasis on keyword grouping. Group your keywords according to the desired goals.

For separate goals, do separate keyword grouping.

Do not add all keywords to achieve different goals.

Opt for A/B testing to drive the best performing elements of the Ad and create a perfect Ad copy.

Decide on the prior basis what should be the landing page of the Ad.

Check whether the landing page is containing all the information mentioned in the Ad or not?

Set the campaign

Important steps while setting up a campaign

• Choose the type and name of the campaign
• Select the  geographic location that you want  to target
• Select the bidding strategy and set your daily budget
• Create a compelling Ad copy with an attractive headline and keywords
• Create a perfect landing page where a user will land after clicking the Ad
• Set the maximum amount of cost-per-click
• Set conversion tracking to track the conversions per click

Proceeding further let’s explore how Google Adwords is helping small businesses to get more sales and traffic.

Delivers Speedy Results

Generally, when it comes to results, other services take a good amount of time to show the results.

But when it comes to Google Adwords service, it delivers quick and effective results.

Adwords service works at a faster rate to deliver the instant results at instant spend.

Proper optimization of the campaign is one of the factors for speedy results.

The foremost factor that makes Google AdWords result-oriented is that it brings the website on the first page immediately.

As the website gets immediate visibility, it starts getting more Click-Through-Rates (CTR).

Consequently, it starts driving more sales and revenue for the business.

With Google Adwords, you can easily notice upliftment in the graph of your ROI and leads.

On the other hand, you can target multiple keywords in the ad campaign at the same time.

This is another aspect which brings huge traffic to your website.

Google Ads demand investment to show its worth but the results they deliver will be worth every single penny.  

Grab the Customers when They are in Need

The best timing to hit the customers is when they actually need your service.

Many times it happens that you miss the conversion opportunities and quality traffic for the website.

This happens because of your website’s visibility is poor or we can say because your website is hard to be found by the users.

Google Ads hit the customers at the same time when they are searching for the services related to your business.

The optimized Ad campaign will make your ad appear on the front page.

Hence, the ad will attract the relevant traffic for your website and you can easily get conversions.

The Budget cannot Exceed without your Permission

Budget implementation and control is the most important concern of every business.

Hence, when people are on to opt Google Adwords for small business they have a very common concern i.e. Budget.

Thus generally, people are very cautious towards their spendings.

Google Ads give them a feasible platform where people can keep a control over their budget.

People can easily set their daily budget as per their convenience and requirements.

Adwords service will never bind the users to have a fixed budget for every month.

Users can mold the daily budget if it is required to meet the desired goal of the business.

Let’s have a look at the example to have more clarity.

Suppose you have a limited budget for the ad and you can spend only $100 in a day.

In this situation, you can set the limit of the Ad to $100.

As your ad will reach this limit, automatically your ad will stop displaying for the day.

Now here comes the million dollar question that keeps on striking when it comes to the budget.

What should be the Google AdWords budget for small business?

If we talk about the budget, we cannot mention something fixed in monetary terms.

Every advertiser has its own budget which is dependent on his spending capacity or we can say that his pocket allows.

On the other hand, the Adword budget is dependent on many factors like

• The number of keywords used in the Ad
• What is the average cost-per-click of the keywords used in the Ad campaign
• Structure of the Ad campaign
• And sometimes it is the type of business you are owning

If you are into the business having low cost-per-click like online dating etc. then proceeding ahead with a small budget is not a big deal.

But if you are into the high cost-per-click industry then it urges for the large budgets.

In the same manner, the number of campaigns you are running is also a budget deciding factor somewhere.

If the number of the campaigns is less then the small budget can work but if the number of campaigns is more then it needs a large budget.

What is your target audience is another that influences the cost of Google AdWords for small business?

Let’s see how?

This is quite obvious that if the advertiser is targeting the small area or few countries then he would not prefer to use a large budget.

In the same manner, targeting the bigger area or many countries definitely will require a good budget to get a good number of clicks.

So, studying the above factors it can be easily concluded that there is no fixed figure for the budget.

It is influenced by many factors.

Wait, wait, wait there is still some more that will help you make the better use of available budget.

The quality score of the Ad plays a vital role.

Quality score depends on the relevancy of the Ad,  landing page quality, click-through-rate etc.

An Ad having a good quality score ultimately leads to low CPC and improve Ad position.

Isn’t it a great news!

This means now you can target more users with the same budget.

So, we can say that a budget can be decided only when you are clear what exactly you want from your Ad campaign.

Outrank Your Competitors Easily

There is not a single business in the market which does not have competitors.

But the main thing is to outrank those competitors and drive the audience towards your website.

Google Adwords has made this extremely easy for businesses.

With Google advertising, businesses can beat the competition in no time.

Instant boost in the visibility gives an opportunity to the new audience to interact with your website.

With this service, you can easily serve the targeted audience and make them aware of your business and services.

For instance: If you are running an Ad for your product or services, it will instantly catch the attention of the visitors who need your services.

On the other hand, if your competitors are not running Google Ads then they are likely to lose many quality leads and potential customers.

Therefore with ads, you can grab those customers who your competitors are looking for.

Google Adwords will help you stay one step ahead of your competitors and achieve quick results.

Results in Unprecedented ROI

Good ROI is the primary indicator of the successful Ad campaign.

If your Ad campaign is generating ROI that is exceeding your expectation then nothing can be better than this.

The figure of ROI gives you the actual picture of your Ads performance.

For example- Below picture shows that cost incurred is $1921.42 and the Conv. value is $ 23148.71

In addition to this, you will also have an idea about which kind of Ads are performing well and generating more return on investment.

Investing in Google Adwords, makes the website jump to the topmost positions. It immediately starts attracting the eyes of the visitors.

The best part is that the customer who is actually searching for your services gets the service provider easily.

According to the stats, A business that is investing $10 per day for the Google advertising gets the business of around $20 per day.

Such kind of Ads increases the no. of relevant website visitors. This ultimately leads to more sales and more ROI.

Remarketing to Bring Back the Customers

Remarketing is the approach that can easily bring back the customers who have visited your website but did not make any purchase.

With Google Adwords, you can avail the service of remarketing as well.

Many times there is a situation when a user visits a website but did not take any action.

In such scenarios, the users are automatically added in the remarketing list.

Now whenever the user will surf the internet, your Ad will be visible to them.

It has been noticed that the remarketing campaigns result in good CTR and conversion rate.

Image Source: Search Engine Land

Using such campaigns, you can indirectly convince the users to make the purchase through effective call-to-action.

Google Adwords gives you the opportunity to connect with your previous website visitor again and turn them into customers.

Such kind of strategies helps to maximize the sales and conversions.

Result Tracking to Find Out the Scope of Improvement

No efforts are worthy until you are not aware of the results achieved from them.

Tracking the output is the most important part of knowing how successful your Ad campaigns are.

Google Adwords provides you the feasibility to link your Adword account with the Google analytics account.

This helps the business owners to keep a track of every aspect of your Ad. You can easily keep a check on:

• How well your Ad is performing
• How much traffic you are getting from Adwords
• Which keyword is working well and bringing quality leads for your business etc.
• Performance of the individual Ad group
• Click Through Rates of the website
• Bounce rate and many other elements

Brand Recognition

A good brand reputation always results in more customer acquisition and leaves a good impression on the users.

The first step to maximize the reach is to make the people familiar with your brand.

With the help of Google advertising, you can show your website right in front of the eyes of your audience.

This will help the people to know about your business.

Once a brand gets recognized by the people, there are ample opportunities for the brand to grow and flourish.

Google Adwords is not like the old and traditional methods of advertising.

It is the best method of online advertising to create brand awareness among people.

It brings the website in the top position instantly.

Whether your business is a startup or well established, Google Adwords works greatly.

Even if your website is impressive, it will not get maximum no. of the audience.

Because if it is lying somewhere on the last pages of the search engine, it will reach to limited people only.

But with Google Ads, your website can grab the immediate attention of the people by appearing on the first page of the SERP.

Conclusion

At last, we can conclude that in the era of digitization, Google Adwords has emerged as a powerful means of advertising.

This not only gives the instant measurable results but also opens the floodgates of quality leads.

Google Adwords for small business has really worked well to make people aware of their business.

On the other hand, it has helped to widen the business reach and serve the customers.

Google Adword works as a mediator between your business and the audience.

It brings the customers at the same time when they are actually willing to avail your services or products.

Consequently, you can multiply the sales and conversions for the business.

I hope now you have explored enough of benefits that Google Adwords can bring to your business. Subscribe to our newsletter to read more and learn more.