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Everyone is making money out of PPC campaigns then why not you?
There is no doubt in this fact that now people are overloaded with thousands of options for marketing their business.
But still, PPC has taken the world by storm just because of its effectiveness.
Even the big brand owners are more inclined towards the PPC resulting around 70% of them.
It has been noticed that around 64.6% consumers do click on the Ads while they are exploring online products for shopping.
Being impatient to get the results and multiply their revenue margin advertisers are heading to get the right PPC marketing agency.
So, that they can notice significant changes in a short span of time.
For the newbies, who are new to the market and are not much familiar with the concept of PPC.
Beginning from the scratch will be a right approach.
What is a PPC agency and What does PPC stand for in marketing?
PPC basically stands for Pay per click.
As the name signifies, the advertiser has to pay the publisher with each time the Ad is clicked by the visitor irrespective of conversions.
In other words, we can say it is a kind of buying the clicks.
Instead, waiting to get the organic clicks for the Ad.
Every service works best when managed best.
Only an experienced PPC marketing agency can deliver what you are expecting from the Ad campaigns.
A PPC agency not only looks after the whole management of the Ad campaigns but also works on the various technicalities to run the Ads well.
Being well-versed with every element Adwords PPC agency focus on areas like:
- Competitive analysis
- A/B testing of ad elements
- Deep analysis of keywords and match type
- Refinement of the quality score
- Split testing of the images
- Optimization of the bids
- Usage of geotargeting to the fullest
- Researching and adding negative keywords
- Keyword grouping
- Usage of Ad extensions
- Retargeting campaigns
- Bid modifiers
- Conversion tracking
- PPC call tracking
- New beta releases
Above illustrated features are the basics of every Ad campaign which can make or ruin any campaign.
Hence, there must be expertise while handling these elements to make the campaign a great success.
People do understand the importance of PPC and what all it can do for the business.
This is the reason why people choose PPC when it comes to doubling up the traffic and revenue.
Well begun is half done, hence even the PPC campaign needs a good start.
Here comes the need of a Good PPC agency.
Check out a few reasons for:
Why you should hire a PPC Agency?
(i) Expertise required to make the best out of PPC
PPC is not a thing that can be learned overnight.
There are many aspects that contribute to the success of the campaign.
It can be bid modifiers, keyword match type, Ad extensions etc.
They all need to utilized carefully to make the best out of PPC.
All these aspects need the expertise to manage them effectively.
This urges for an experienced PPC agency to drive conversions from the PPC campaigns.
(ii) Successful setting up of the PPC campaigns
Setting up a PPC campaign is not a child’s play.
There are various techniques and tools used by the agencies while setting up the campaign.
Agencies hold the experience and deep knowledge of these tools.
Also, being an agency they have access to these tools.
Contrary, they are well-versed with what people are searching in the market, what type of keywords will work well etc.
Thus, they can set an effective campaign considering all these aspects.
(iii) To work on the improvement areas and increase the effectiveness of the campaign.
PPC agencies always keep a track of progress at every stage.
They always keep a track of clicks, impressions, conversions, revenue etc.
If there is something that is not working well in the campaign they immediately work on the improvement areas.
In this way, they strengthen the weak elements of the campaign to make it more effective to derive the desired results.
Being so long in the industry, they can provide the most effective solution that will surely work.
(iv) To make the proper utilization of the budget
How to make the best use of the available budget is not everyone’s a cup of tea.
PPC marketing agencies have the experience in the same and can assist you well in this concern.
They will constantly make use of best practices to optimize the PPC campaigns and squeeze the best results.
On the other hand, they will also work on the Ad campaigns keeping in mind the ultimate goals you want to derive.
Thus, make the strategies and optimize the PPC campaigns accordingly.
There are certain questions to ask PPC agency that can really aid you to take the decision without being skeptical.
Related Reading: How to Get Maximum ROI From Limited Budget PPC Accounts
Checklist #1. Are you a Google partner?
To be a Google partner is not the only thing that should influence your decision.
But yes, it should be criteria to judge the PPC agency.
This will help to reduce your research work and also, give a reason to trust it.
Being experienced, you can easily expect quality work and best results from such kind of agency
Checklist #2. What kind of fee structure do they follow?
The fee structure is a very important part that must be considered.
It is not necessary that every client will be comfortable with the fee structure of the company.
Hence, it is better to ask in advance to avoid any kind of confusions in the future.
Here are a few factors which help to understand the:
PPC agency pricing
Pricing and funds for advertising are the major concerns that make the businessmen worrisome.
There are various ways opted by PPC advertising agency to design their price structure.
Structure 1# Flat rate:
Flat rates are just fixed charges that are pre-decided before running the Ad campaign.
This kind of charges doesn’t have something to do with efforts and time invested in each campaign.
Any kind of changes in the budget or requirement can impact the flat rates and may lead to changes.
Structure 2# Hourly rates:
This is another structure of the PPC marketing agencies to charge the amount.
As the name states, under this, the amount is charged on the hourly basis.
This is kind of structure which sometimes overshadows the efficiency.
The success of the Ad campaign depends on the efficient rather than the time spend on it.
But still, some agencies do follow this structure and charge on the basis of hours.
Simply the amount is calculated multiplying the no. of hours spent by the hourly rate.
Structure 3# A fixed percentage of the budget
Every ad campaign is run with a fixed budget.
Under this pricing structure, agencies charge a fixed percentage of the total budget of the Ad or we can say Ad spend.
As per the industry norms, generally, PPC management agency somewhere charge around 10-20% of the total spend.
With this kind of price structure, there is a very common thought that arises i.e.
Do the price will also rise will the rise in Ad budget?
The answer is of course yes!
Results are a snapshot of hard work.
Larger budgets are really backbreaking and need a lot of efforts for effective management.
On the other hand, PPC managers also work on new opportunities.
With the increase in budget, the work also increases.
Consequently, the revenue also increases and add more value to the business.
Like every coin has two sides, in the same way, if the charges of the PPC marketing agencies are rising with the budget then the profit margin is also augmenting.
Structure 4# Performance basis:
This kind of structure is all about to get as you perform.
It seems good from the advertisers’ point of view but if we talk from the PPC marketing agency point of view it is not good at all.
It is not necessary that the result will be apparent from the very first day.
Meanwhile, agencies also need to be paid for the efforts and time they are putting.
There are many factors on which the success of the campaign depends.
On one end there are PPC agencies and one the other end market is also there.
Agencies can play their role dedicatedly but market factors are not under their control.
This doesn’t mean they are not working and should not be paid.
PPC management agency hardly opts this kind of pricing structure.
These are few pricing structures on the basis of which the prices are charges.
Every agency has their own pricing structure, one cannot impose the structure of their choice.
[click_to_tweet tweet=”Selecting a PPC Agency that caters to all your advertising needs is a huge task in itself. Your decision can make or break your efforts to build a brand.” quote=”Selecting a PPC Agency that caters to all your advertising needs is a huge task in itself. Your decision can make or break your efforts to build a brand.” theme=”style5″]
Hence, this is the wisest decision that has to be taken with your eyes and ears open.
Related Reading: PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?
Checklist #3. How transparent you are in your work?
Transparency is the key to a good and healthy relationship.
Also, it will help to avoid any kind of future disputes.
Before hiring any it’s important to know how often they will share the work progress and how they will keep you informed with every action going in the process.
Checklist #4. Can you give some instances of similar accounts managed?
This is a very important question when it comes to knowing a company better.
It will help you to know what kind of responses and success they have brought for the previous projects.
It is a good means to know how efficient the agency is in its work.
With this kind of question, you can get a sense of assurance that your project is in right hands.
Checklist #5. How do you track the success of the campaign?
The most crucial part is success tracking.
Without measuring success it is really hard to find what is working and what is not.
You should know whether success track is there in their strategies or not.
Else it is not good from the success point of view.
Without tracking is it hard to check the CTR, impressions, and improvement areas.
Hence, tracking is an essential aspect to strengthen the weak elements in the Ad campaigns.
Now here comes the most crucial aspect that is what to look for in a PPC agency before hiring them for the project?
Here are a few other aspects to choose a perfect PPC marketing agency for your project?
Checklist #6. The presence of their website
A website is the first medium which attracts the online crowd.
This is the best way to showcase the business to the outer world.
A good PPC marketing agency never ignores the importance of the website.
Consequently, they never miss the opportunity to flaunt their services in the best manner.
Before choosing an agency for the website it is better to have a look at the website.
Many times people judge the book by its cover.
To tackle such kind of client it is essential to have a presentable website.
Checklist #7. Awards and recognitions
Awards and recognitions are the indicators of quality work delivered by the companies.
It’s not an easy affair to get the awards.
It is the sign of appreciation for the results derived by investing the time and efforts.
The number and kind of awards and recognition will leave the client no more skeptical.
It will help you to be ensured in terms of quality.
Also, it will help to know that the company is having a good presence in the market.
This can be one of the fruitful aspects to consider while choosing the PPC marketing agency.
Checklist #8. Case studies and testimonials
Do not forget to have a look at the case studies and testimonials of the customer.
Case studies will help to dive into the various issues or problems faced by the previous clients.
Furthermore, how the company helped the clients to come out the problems in an effective manner.
This will give a clear picture of the approach and strategies followed to resolve the issues.
Studying the testimonials you can easily figure out how much satisfied the earlier clients are with the services.
Also, you will come to know what kind of feedback they have regarding the kind of work delivered by the agency.
Checklist #9. Consider the experience of the company
It is quite important to check the years of experience a company holds.
With such kind of information, you can have an idea about from how long the company is serving the people.
More years of experience means more expertise in work.
Various ups and downs of the project polish the skills to resolve the issues with the best solution.
This is something missing in the startups.
As expertise comes with the experience, so it is recommended to check the experience of the company before handing over the project.
Therefore, we can say it is really vital to have a trustworthy relationship with the client.
Checklist #10. Previous clients handled by the company
Before handing over your project to a company, firstly be sure that they are perfectly suitable for your project.
To be clear in this concern, it is mandatory to check the portfolios and the clients handled previously.
Action speaks louder than words.
You do not need to go on words or what others are buzzing around about the reputation of the company.
This should not be the foremost factor to influence the decision of hiring a company.
Instead, check the work done for the previous clients and how they have helped them in their success story.
Checklist #11. Transparency in the work process
What all is going with the Ad campaigns, how much budget is still left and how much is utilized, what kind of Ads are performing well etc?
These are few basic concerns that bother every advertiser.
Every advertiser has the full right to be aware of each happening in the PPC campaigns.
Therefore, it is necessary to ensure that how much transparency is there in the work process.
[click_to_tweet tweet=”Transparency not only results in good relation with the client but also keep him updated with the current happenings.” quote=”Transparency not only results in good relation with the client but also keep him updated with the current happenings.” theme=”style5″]
This is the biggest key to keep the clients satisfied.
On the other hand, it will help to avoid any kind of future dispute with the agency.
Hence, clients must be well-versed with how the campaigns are progressing and improving.
Checklist #12. Reviews of the agency
Before hiring a firm, do take the reviews of the company into consideration.
It is a better platform to know the agency from the others point of view.
Reviews are always genuine and are hardly influenced.
So, considering the aspect that what all have to say about the company takes you closer to the company you are thinking of hiring.
You can easily make out how much-satisfied others are with the services.
Good reviews indicate the good work done for the business.
It is advisable to have a look at the reviews also before finalizing a company.
Checklist #13. How a company will keep you informed about the progress?
This is a very genuine concern that every advertiser have before opting for PPC services.
Hence, before hiring a PPC marketing agency one must be clear about the progress reports.
What kind of reports will be provided and how often the reports will be provided?
These are a few questions to consider while searching for a PPC agency.
This will help you to know whether you will get the report weekly or monthly basis.
These reports generally, to stay informed about the campaign’s performance studying the clicks, impressions, conversion rate, click through rate etc.
Closing thoughts:
Making the Ad campaigns a great success is not dependent only on the money you are investing.
Instead, there is a huge role that is played by the PPC marketing agency as well.
The right selection of the agency not only helps with effective management strategies but also takes your business to the new heights of success.
On the other hand, selecting a wrong PPC management company can prove to be a nightmare for the Ad campaigns.
Hence, alertness while choosing the PPC management agency is the key to take the right decision.
Taking the above factors into the account, you can easily shorten the time span of your research work and easily grab the perfect PPC company for the project.
This will help you to not only maximize the quality traffic and leads but will also aid you to get more conversions.