They say, if you have mastered the art of keyword research, you have mastered the art of effective targeting.
In the world of digital marketing, Google Keyword research is really important.
The right keyword list can help you not just in running a successful PPC campaign and ranking your website on the top of the search engines but it also helps you in developing the content.
See, keywords are the phrases and terms that your target audience use to search for the product and services you sell. Right?
Now imagine, If you get to know what your target audience is exactly looking or typing on Google to find you, would you dare to leave it?
This is why Google Keyword research is so important.
If optimizing your website is the focus, the right keyword research can move your website traffic from none to tons.
If running a successful PPC campaign is your focus, Google Keyword search can make you pick the most promising keywords that converts well.
Many marketers ignore this and do many common PPC Keyword research mistakes. Hope so you are not one of them! But what if you are?
Apart from PPC and SEO, Keyword research also helps you to develop content for your site. The right keyword research can help you discover the pain points of your target audience that you can solve with your content.
That’s the reason, Google keyword research is the most effective strategy used by top giants in every industry to reach many people.
Wondering, how many people?
Well, research has shown 3.77 billion people use internet daily. This means you can reach to half of the world’s population with Google.
The numbers are great. But hold on, it’s not as easy as it may sound.
You need to understand what are the right keywords for your niche and how to do Google Keyword research.
There are many Google Keyword research planner and practices flooded on the internet.
So why am I adding one more in the list?
Well, because I want to make keyword research really simple for you and this is what this post will try to do. It
By the end of this post you will have clear answers about “what is Google Keyword Research” and “how to use Google Keyword research planner” to target for your business.
So let’s get our basics right.
What are keywords?
In digital marketing, as I said, keywords are really important.
Keywords are the words or phrases that customers type in the search bar.
Today, your target audience is using diverse platforms to solve their query. For instance, Google, Yahoo, Bing, Quora, amazon, so on and so forth.
Now, imagine you could discover what your potential customers are typing on these platforms to search your products and services?
Well, then you can use those keywords for effective targeting.This is the power of keywords.
What is Google Keyword Research?
Keywords are important and so is keyword research.
You probably know this and have tried keyword research too, but failed to make it effective for your business.
Or, may be you are new to this and want to understand the game of keyword research.
Well, if the answer is Yes, then worry not you are not the one!
See keyword research is not as easy as it may look or sound. But the good part is it’s not tough to get if you understand the basics right.
So what are the basics?
Well, it’s a simple one!Different keywords reflect different buyers intent, Keyword research will help you figure out which keyword to use when and where.Click To Tweet
Many business owners and even marketers think its limited to finding how many searches a particular keyword has.
But keyword research is much more than finding popular keywords.
Let us understand this through an example.
Imagine you sell antivirus software, if you just optimize your website around phrases like “best antivirus software” “Buy anti virus software”you are missing a large junk of audience who aren’t even aware of you.
Also, today people want to know about the product first before they buy. Yes, the consumer purchase behavior has shifted so should be your keyword research.
One should select keywords based on the stage the consumer is in the purchase funnel. We will talk about the purchase funnel a little late in this post.
How do you do keyword research?
Whether you want to run a successful PPC campaign or aspire to see your website on the top of the SERPs, keyword research is very important.In digital marketing if you have mastered the art of keyword research you have won half the race already.Click To Tweet
Yes, keyword research is that crucial!
So, How do you do keyword research??
Well, the process is pretty simple!
Step 1: keyword discovery
Search suitable and related phrase that describe your business. For this you can use Google Keyword research Tool Free to brainstorm and expand your list.
wondering, What is the best free keyword research tool? Well, I have an entire list for you that we will unfold in this post. But for know let’s see the second step.
Step2: Analyze keyword difficulty and narrow down your keyword list. In shot, work and focus on best chosen keywords.
Like I said above, this seems pretty simple but it’s not simple.
The good part is it’s not rocket science either.
Thinking, How do I find the best keywords for my website?
For this here I want to introduce you the framework of categorizing keywords.
But before we begin, let’s start by asking one simple question: have you ever wondered why some keywords work better than the other.
See the thing is that different keywords represent different level of interest and intent of the visitor.
Some search phrases represent user close to the conversion while others show user early in the stage of research. This is called as the very popular purchase funnel.
Consider this example to understand better.
Imagine you are a sport shoe business owner and your target audience is on the hunt of buying a good pair of running shoes.
Wondered what all phrase will they type in the early stage of research?
let’s see what searches will we get if we are that potential audience:
At this stage the user intent is scattered. So their phrases on the top funnel will be like:
- Ankle pain while jogging
- Shoes to relax ankle pain while running
- Shoes for running
So, if you are a smart marketer, the focus should be to integrate your website and PPC campaigns around these keyword phrases.
Now, once you solved their query at the very first place, then comes the second step.
Here they are interested to know the varieties, brands, size and color of running shoes. Let’s see what we get in the second stage of funnel:
Similarly your target audience might be searching for something like this:
- Adidas running shoes for women
- Black colour running shoes
- Nike running shoe first copy
By optimizing your website at this stage for these phrases you are taking the user close to the conversion.
Till the time the consumer has moved to the bottom of the funnel, they are almost ready to make the purchase.
This is the time when their keyword research also change.
They are now looking for different brands, prices and discounts offer.
So their keyword research will revolve around terms like:
- Promo code
- Geo terms (if they want to buy the shoes offline)
This is called the very popular purchase funnel. Keeping the sales funnel in mind before beginning the keyword research is a very important metric.
By choosing different keywords for targeting user at different stages of the funnel, you can impact the ROI and ranking of the website positively.As per the rule, it makes more sense to invest most of your time, energy and money in the keywords that are closer to the conversion.Click To Tweet
Your purchase funnel is the target model, use it in your keywords research. Let’s see how to do Google Keyword research keeping the purchase funnel in mind.
The first step is to create keyword ideas
Begin your research with initial set of keyword ideas.
Spend most time in capturing the things and terms that describe the products and services you sell and the problem it solves.
So before you get an answer for How do I find the best keywords for my website? Consider these factors.
Think about your targeted audience
So think what relevant terms they use in their day to day lives?
The smart way is to use blog comments, forums, LinkedIn groups, Facebook and Instagram to research your audience mind.
Search terms that your prospects are using
look at the search terms to see what people are looking for in regard to your products and services.
You can use Google webmaster and weblogs to see what people are using to reach to you. Other best way is to use tools to see if you have missed anything or not.
Spy your competitors
They say you should work smarter and not harder. So when it comes to keyword research, the smart way is to spy your competitors.
Use PPC tools to see what competitors are bidding for. In fact there are many Google keyword research tool 2019 free that can help you in this. They will let you cover the keywords or terms that you may have missed.
The second step is to build your keyword list
Once you have shortlisted the keywords that describe what your audience use to describe your products/services, it’s time to expand the list.
So, What is the best free keyword research tool?
See, the thing is, there are many Google keyword research tool 2019 free available in the market.
We will discuss How to Use Google Keyword planner effectively a little later in this post.
No matter which tool you use, there are some tips to make the most of these tools:
Use filters options
The best way to get the most out of the keyword research tool is by using advanced options and filters.
For instance, select location and language if you want to target particular speakers from an area. Likewise, if your target audience is french people from france set the filter that way.
You can also use competition columns and average monthly searches.
If you are looking for keywords for your PPC campaigns, use columns with data that includes CPC.
The Last Step is to Refine your keyword list
The third stage is to analyze and refine your keyword list.
This stage is very important to target right keywords to optimize your site or your PPC campaigns.
You can’t optimize your website for every keyword. And similarly, you can’t bid for every keyword.
So it’s important to analyse the keywords and drop the ones that appear less important.
This is extremely important for PPC and SEO as your can’t bid and rank for every keyword respectively.
Now the question is how to do Google Keyword research and eliminate the words from your list? Well, there is no hard and fast rule but some factors can be considered to narrow down your list.
Consider keyword category
It’s the best way to eliminate those keywords that are far from the conversion target.
For instance, if you are into B2B financial product business, then the keyword “financial management” is an important product term but the keyword “financial management jobs” is an important audience keyword.
Hence the latter is less interesting from your business point of view. Similarly, identify those less interesting product terms and drop from your list.
It’s important to consider the competition level for the desired keywords first before you start your PPC or SEO strategies.
Google rates keyword competition from low to high. The higher value reflects more competition.
In Google, this number relates to your PPC campaign only. You can try Moz tool to know the keyword competition for SEO.
These online tools are helpful but to assess keyword competition in organic results you need to take some more efforts.
Check out the websites that are ranking on the top and try to understand how can you it will outrank them.
The chapter on Keyword competition analysis shows how to check out your competitions on the first page of search engine and how to outsmart them.
So there you go. This is a pretty easy and simple way to start your keyword research.
Off course there are many other things you can do with your keyword research.
For instance, if your running paid ads, you can also consider CPC and CTR while building your keyword research.
But for a general keyword research, this is the good way to start.
Now, that you know the answer to: How do I find the best keywords for my website?, here comes the next part important part: How to Use Google Keyword research tool.
Free Google Keyword Research Tools
I repeat, If you have mastered the art of Google keyword research, you have mastered the art of driving more traffic to your blog post, Adwords and landing page.
Yes, it’s important to get the hold on right keywords that works effectively for your business.
But despite the importance of keyword research, data suggests, not many people spend too much time in conducting keyword research.
Why? Well, people think keyword research consume lots of time and money.
But that’s not true! I will show you How to Use Google Keyword research tool and choose the right keywords for your business.
There are many that can do this exhaustive task for you in seconds.
What’s more? These tools are for free!
These online tools can really help you in the business. It can build the user intent and drive visitors to your website, ad and landing pages.
Google Keyword Research Tool Free is the most common tool.
But since the information is coming from Google, the data is most accurate and ready to be implemented.
This tool is absolutely free and easy to use.
If you have no idea about which keywords to target for, this is the platform to begin with.
Wondering, How to Use Google Keyword planner? Well, its pretty simple
All you have to do is type the phrase, website or any category and you will get tons of keywords ideas.
To access this tool you need to have Google Adwords account.
The tool works best for your PPC campaigns, but it is enough to generate thousands of keywords for your SEO campaigns too.
Just access your account and search for the phrase relevant to your industry and the tool will generate relevant searches for your niche.
You can even see the average monthly searches and competition.
Plus, there is additional column that shows the suggested bid.
This is an important feature if you use Google adwords.
Not just that but if you want to take your search to the next level go for Google adwords targeting tools.
Google keywords planner may not be the most advanced tool but tool is efficient enough to spy your competitors keywords.
Want to know more techniques and advance options?
Read this entire chapter on How to Use Google Keyword planner in detail
When it comes to keyword research, a good strategy is to spy your competitors keywords.Click To Tweet
It’s the best way to beat your competitors.
But what if you want to outrank your competitors? Or, want to rank for keywords that even your competitors aren’t thinking about?
In short, what if you want to get creative with the selection of keywords and marketing goals.
Well, this tool is for that!
Just try mashing a bunch of keywords, generate permutations and see what happens.
You will discover a whole new set of keywords that no one is targeting for but your audience is searching.
So if keyword creativity is an issue for you, this tool will end that struggle.
Another important yet the most underrated tool from Google.
The tool is extremely powerful to build a large keywords lists. Wondering, How to Use Google Keyword research tool.
Simple, once you enter your primary keyword, the tool will tell you what all the people are searching related to your primary keyword.
For instance: when I type gluten free in the tool, it showed that people are also searching for “cheese gluten free” and “flour gluten free”. Cool, isn’t it?
That’s how you can outsmart your competition with smart keyword research.
This tool works best for generating local keywords.
So if you have a local business (like plumbers and electrician) for local target audience this tool can work greatly for your business.
You need to select a category and from there choose your service type.
Lastly, type your location and see a good list of keywords that your local audience is typing while searching for the products and services you sell.
For instance, when I look for electrician in boston, the tool handed me with around good 30 keywords that my potential customers type often.
The right selection of keywords can take your business to new heights.
If this is true, then why should you limit yourself to just google keyword search?
Use soovle to discover keywords from variety of sources other than Google.
There are many other sources like Yahoo, Youtube, wikipedia, amazon and bing to search keywords.
You can also use this tool for Google too.
Just type the word, select the source and get ready to see the results.
Want to tap keywords that Google Keyword planner tool free don’t cover? Well, Google keyword planner free is good, but if you want the best, then take one more step.
Run a ubersuggest search after checking your keywords from the Google Keyword planner tool free.
See I have found 95 new keywords ideas for a random search of “SEO tools”
It’s the best way to discover many new keywords. Just type keyword and click “suggest”.
This will show you a big keyword listing which you may have missed adding to your list.
Have you ever envy that how your competitor is ranking for a particular page?
You wish you could know the keyword he is ranking for the given page or article?
If yes, switch to wordtracker scout.
This tool lets you find the keywords within the piece of content.
It’s pretty easy and simple to use. Just select an article and then click “w” button and the tool will scan the page for the keywords list.
This is the best tool if you want to spy your competitors.
Plus, with this you can access the high level performing keywords.
It’s a tool to uncover keywords both for your adwords and SEO campaigns. What’s more?
This tool is well suited to discover your profitable niche. It’s cool feature is “keyword Niche Finder”.
This will let you generate keywords that are missed by any of the other keyword tool.
Also, it’s one of the most user friendly tool on the list.
It’s another free and easy to use keyword research tool. What makes this tool special?
Well, it let you grab the most overlooked keywords.
The most amazing feature of this tool is its three level approach. I have use the tool to see search terms for word “Keyword research”. The tools has showed me keyword ideas based on 3 different levels.
The first level is basic that will do the job for basic keyword research. But if you want to go deeper and more insights switch to level 2 and level 3.
Keyword research is a never-ending process.
Also, when it comes to keyword research there is no “one size fits all” rule.
There are different ways to select the best keywords for your industry.
However, you can start with this and later integrate other ways in your keyword research.
I hope you have enjoyed reading this keyword research post as much as I have writing about it.
Now its your turn: try this method and tell us what worked for your business and what not.
Lastly, as they say, and I repeat often, brilliant thinkers never stop asking questions!
So ask all you doubts, queries and questions related to this post in the comment section below and we will more than happy to resolve them.
Digital Marketer with experience of working with brands across the globe. She is a data-obsessed digital marketer who makes the most by analyzing data and intersecting it with her creativity. Passionate about creating content strategies that drive traffic and conversion rate too.