A perfect Ad campaign or Ad, just in one go is something desirable by everyone.
And there is no doubt that advertisers put their heart and soul to maximize the conversions.
To get the best results, it is started with the very Google Adwords basics and attention is paid to every trivial aspect.
But even after a lot of efforts, optimization is still required to make it better.
Perfect optimization of campaigns is obviously little time-consuming task.
So, don’t you think one should make use of Google AdWords optimization tools?
Of course Yes!
Nothing can be better than this.
Usage of best AdWords tools not only help to save your time but also to increase the conversion rate.
The effectiveness of any Ad campaign is not just limited to Ads.
In fact, there are many other factors that can aid you to increase the conversion rate of the Ad campaigns and optimize it well.
But many times, these important aspects of Google Adwords optimization are missed.
This includes the usage of call tracking, Ad testing queues and many more.
Understanding the importance, the market is flooded with multiple types of AdWords optimization software that can be used to optimize the Google Ads.
Hopefully, you would also like to explore more about such tools.
Let’s dive in to explore some:
Google AdWords Optimization Tools:
Tool 1: KW Finder
Keywords are the heart and soul of every Ad campaign.
They can make or break your campaign.
Hence, any kind of laxity related to keywords can cost you the loss of many conversions.
Keywords are the primary factors responsible to fetch the relevant traffic.
Thus, using the KW finder your quest will be over.
This is one of the effective AdWords management tools that can help you have lookups and find out multiple keywords for your search query.
Not only this, but you will be able to find out other necessary information also, required to withstand the competition and high ranking pages.
The tool is loaded with numerous features that help the advertisers to foster the performance of the Ad campaigns.
Keyword research is no longer a hectic task.
- It gives you the feasibility to filter the irrelevant and non-profitable keywords.
- KW finder assists you to grab the long tail keywords that are still hidden and can bring great value for your Google Ads.
- To find local keywords for localized results is not a big deal with this tool.
- Also, the tool makes you familiar with the search trends and keywords metrics.
- The best part is the keywords can be imported as well if you want to analyze them later.
Tip: Make your keyword research valuable in order to drive quality prospects.
Tool 2: Google AdWords Keyword Tool
Here, the name itself is stating that it is another tool for keywords.
A list of tools is complete without addressing the tool of Google Adwords itself.
Every individual is familiar with the use and importance of keywords.
Therefore, keyword research is an important element if you are looking forward to conversion -oriented Ad campaigns.
Google planner is the name of the Google AdWords Keyword Tool.
This is another tool that can be used for the hassle-free keyword research.
Keyword planner really makes your keyword search journey easy and more sorted.
You can find the keywords just by inserting the search terms related to your specific website, product, landing page etc.
On the other hand, you can have additional keywords to add in the existing Ad campaigns.
This tool usage allows you to:
- Find out new keywords
- Compare keyword trends
- Create and share keyword plans
Keyword Planner is a good source to keep yourself familiar with the keywords statistics like search volume and the forecast like predicted clicks, estimated conversions etc.
Such information allows you to enrich your Ad campaigns with relevant keywords and get better results.
Additionally, using the forecast you can easily decide in the concern of bids and budget.
Tool 3: Google Analytics
Analytics is the way to check out what all is happening with the Ad and Ad campaigns.
To make something better, it is really necessary to find out what is not working well or which areas need improvement.
Google Analytics provides the necessary information that is required to track the performance of the Ad campaign.
It gives you a clear picture where of where the Ad campaign is lacking.
Don’t you think a lot can be done with this information when it comes to optimizing a campaign?
The better you know your customer, the better it is to serve them.There are over 50 million websites which rely on Google Analytics to track the performance of their PPC campaigns.Click To Tweet
How a user interacts with your website, what is liked by the visitor and what is not are some of the aspects.
These aspects can be used to understand the behavior and optimize the Ad campaigns.
This is one of the most used and effective Google AdWords optimization tools to create a difference in the business.
Tool 4: Google trend:
As we all know, the outdated things are more liable to face rejections and low demand.
In the same way, if you will run the Ad campaign using the old school ways the productivity will be hampered.
What is going on in the market and what all is liked by the customers- these types to metrics are really essential to match the demands of the people.
Hence, the Ad campaigns must also be designed accordingly.
Using Google trends- find out what type of keywords are searched by the people on a frequent basis.
Infusing such keywords you can increase the productivity of Google Ads.
Also, it keeps you informed about the Competitors as well.
This is not the hardcore tool for competition analysis.
But still can give you some important related information like how often their brands are looked in the search engines.
Another plus point to make the Ad campaigns more effective is by targeting the audience.
Google trends tell you about the country or region that is more inclined towards the keywords you have searched.
So, you can use the keywords on the basis of ongoing keywords trends in a particular country.
Tool 5: Invoca
Every tool has its own USP and works in a different manner.`
Invoca is also a tool that helps you to optimize the campaign with call tracking.
In the digital era, phone calls have become an effective medium that fetches business.
Many times the deals are done over the phone calls only.
People connect, negotiate, clear their doubt, etc over the phone calls.
In such a scenario, phone call tracking should be in the picture.
You need to track which call is valuable and what is the purpose a person is calling.
Using this Google AdWords optimization software you can track, capture and manage the valuable calls easily.
Ultimately, preventing you from missing the worthy calls.
Invoca makes visibility of the campaign better by measuring, automating and optimizing the data.
Also, you can easily get familiar with the components of the campaign responsible for driving calls.
It addresses the touchpoint like the campaign, landing page, keyword etc. that is influencing visitors and compelling them to make a call.
Explore the aspects of your customer’s journey and use their every activity to optimize the campaign accordingly.
Thus, this is among the effective Google AdWords optimization tools that can help to count more conversions from the Adword campaign.
Tool 6: CallRail
Call Rail is another tool used to enhance the performance of the campaign with call tracking.
Nowadays Phone calls have become one of the important sources that are driving sales for the marketers.
A user finds your ad attractive and somewhere relevant to his search query.
This makes him click on the ad and explore the website.
As he finds something relevant, or if he has any query in his mind, or want to consult you to make the purchase- he will look forward to connecting with you.
Most probably the call option will be preferred on the first priority.
In such a scenario, being the owner of the business, you need to understand which Ad, pages, keywords are bringing inbound calls for your business.
Hence, to deal with the situation Call Rail is here to help you.
It is the call tracking software that can help to understand the significance of every call.
The tool assists you with the call tracking feature which can be used to identify the conversion driven from marketing efforts including Google ads.
It also allows you to go through the customers’ journey on your website.
Apart from this, you can have the keywords by your side that are driving calls for your business.
using such metrics you can easily enhance the effectiveness of ads and optimize them properly.
Tool 7: Spyfu
To beat the competition, you should know your competitors well.
This is the basic step that will help to surpass your competitors.
Using Spyfu it’s easy to know what all keywords are used by your competitors.
Hence, such stats help you with the usage of the right keywords in the campaign and optimize it.
It gives you information on the related terms.
Using this, it is easy to produce fresh content to rank well.
Stats like search volume, the calculated value of organic search, daily clicks can be easily derived using the Spyfu.
Additionally, it will also let you know the URLs of the content ranking for the keyword that you have searched.
Not only the keywords are the key to improve the ranking.
In fact, search terms used by the people also matters.
Discover those searches and expand the reach and serve more customers with your campaign.
Making use of such google Adwords optimization tools is a good move to optimize a Google Ad.
Especially, if you are looking forward to creating an action-oriented campaign.
Tool 8: SEMrush
Another name in the checklist of Google Adwords optimization tools that help to combat the competition.
Keywords are the basic factors that make your Ad appear in the search results.
People conduct their searches using the keywords only.
Semrush allows you to grab the right keywords to make the PPC campaigns more effective.
This is not all you can do with this tool.
Also, you can have long tail keywords, related searches, phrase match by your side.Usage of more accurate and relevant keywords surely helps to optimize the campaigns and increase its visibility.Click To Tweet
Semrush is a good source to grasp the tried and tested keywords which have helped your competitors to rank well in the top results.
This tool provides the extended information on each keyword.
For instance: Search volume, CPC, trends, number of results and the Ad copies for the searched term.
Such information gives you an idea about what all is working and what is not.
Ultimately, you can optimize the campaigns more effectively using the Semrush optimization tool.
Tool 9: Google Ads Editor
Many times the situation is where you have to deal with large campaigns or have to handle campaigns across multiple accounts.
Here is the savior which is called Google Ads Editor.
Another important tool from Google that makes your campaign management like never before.
No doubts, it’s the best Adwords software when you want to make the changes in bulk.
Simply, you have to download the accounts on which you need to work.
Make the changes and upload the accounts.
The best part it, as the accounts are downloaded, it gives you the feasibility to work offline as well.
It is a software that not only saves your time but also speeds up your workflow.
With the tool, bulk changes in campaigns is no more a hassle.
On the other hand, Google Ads editor allows you the text replacing, items moving, redo and undo changes across the multiple campaigns in no time.
This is one of the effective Adwords management software that is meant to ease your work, saves your time and aids in optimizing Google ads effectively.
Tool 10: Answer the Public
If you wanna target your audience using the keywords in the question form, then this tool is surely designed for you.
Sometimes it is necessary to arouse the emotions of the users and this can be easily done through the questions.
Make your website appear as an answer to the question of the people.
This is what the name of the software signifies.
Answer the public helps you find the questions in the form of search query related to your product and niche area.
You can have the list of questions used by the audience on your business-related topic.
Try to target the audience emotionally by targeting the pain points of the audience in your question.
This tool gives you an idea of the issue people are facing around your niche area.
And by addressing them through your Ad campaigns you can attract more conversions.
At last, we can say Answer the Public is one of the valuable Google Adwords optimization tools to optimize the Ads.
Tool 11: Soovle
Try to expand your audience base as much as possible.
Grabbing more customers to the website ultimately ends up with more conversion.
Soovle assists to take you closer to the campaign goal and multiply the conversions.
It works by providing you with a list of keywords used.
The quality that makes it indifferent is it shows the keyword used in the different search engines.
The list is full of keywords used in the Google, Yahoo, Bing, Wikipedia etc.
More keywords options mean more scope of Ad Optimization.
Soovle ‘bulk’ option allows you to squeeze keywords in bulk.
Also, there is a lot you can do using this tool like:
You can save your favorite keywords.
Keywords can be exported in bulk.
Keyword search volume data can be extracted for the specific country etc.
Hence we can say this tool can add a great value to your business by providing you with a variety of keywords.
This is the reason it is on the list of best Adwords software.
Tool 12: A/B Test Significance Calculator from VWO
A/B testing is one of the most common practices with which everyone is familiar.
When it is about the Ad campaigns or Ads, A/B testing holds great importance.
Using this practice, two Ad campaigns are run simultaneously to check the performance.
The one which performs better can be finalized.
It is one of the effective approaches to optimize the Ad campaigns.
But you might be thinking then what is the use of A/B test significance calculator.
How would you calculate the final results?
Here comes the A/B test significance calculator in the picture.
Instead of analyzing and spending your precious time to calculate the results.
It is better to use the tool and finish it off.
Why take the pain and waste time when it can be done in no time.
You just need to enter the figures derived after testing and you will have the results in your hands.
In case the data entered is not sufficient to derive the results, it will be dictated by the calculator.
Due to its effectiveness in Ad optimization, this tool is listed in the Google Adwords optimization tools.
Related Reading: Landing Page Best Practices To Convert Visitors Into Customers
Tool 13: Perry Marshal SplitTester
No doubt, that A/B testing is an effective approach but using the Split tester you can gain surety before conducting a test.
A/B testing is done to figure the better performer but if even after a long wait, you encounter a slight difference then it will be of no use.
To judge the A/B testing results there must be a noticeable difference.
Else, it will be just a waste of time.
To avoid such scenario it is better to go for a split tester first.
Split tester is not the tool that will make you wait for so long.
It will give you an idea whether your wait will worth in long run or not?
Like any other tool, it also needs the number of clicks and CTR to show the results.
By analyzing the given data, the tool will forecast whether the Ad variations will give different results or will produce similar kind of results.
In case, the results are similar kind of, you can abandon the testing immediately and go for something new.
Overall, you can optimize your Ad campaigns well, using such google Adwords optimization tools and increase the conversion rate of the Ad campaigns.
Tool 14: Unbounce
Now it’s time to cover another important aspect of the Google Ad optimization i.e landing page.
Yes…you read it right
If it is about the importance of a landing page then you must know that it is more important than the home page.
This is because a landing age is designed specifically with one sole purpose that is to generate leads.
So, now it is obvious why a landing page is so much vital.
The job of the Ads is to convince and fetch the potential customers.
But the important part of converting a user is the job of the landing page.
Hence, Unbounce tool is the perfect remedy when it comes to landing page optimization.
For different offers, different landing pages are created.
The tool has a collection of more than 125 ready to go templates.
Matching those with your Ads, users can be easily pushed through your sales funnel.
Unbounce also helps to optimize landing pages in such a way that can deliver astounding user experience.
Better users experience drives the campaign towards the better Adwords quality score.
As a result, you will have low CPC and high conversion rate.
Nothing can be better than this kind of optimization response after using the Google Adwords optimization tools.
Tool 15: Leadpages
Now its time to take the name of another tool that is again in the concern of landing pages.
To convert the customers the most crucial part is played by the landing page.
For better conversion rate, never uses the same landing page for different kinds of offers.
Every offer has a different significance.
And even the goals are different too, that cannot be achieved with a single landing page.
Hence, we can say that the landing pages are the backbone of the Ads.
This signifies landing pages are the strong supporter of the Ads.
Thus, needs to be taken care of.
Understanding the value of landing pages the Leadpages tool is designed.
The landing page has a direct impact on the performance of Google Ads.
This is the main reason why Lead Pages is in the list of Google Adwords optimization tools.
Using this tool, you can increase the conversion rate of your Ad campaigns.
This is because using the tool you can create high converting landing pages that can turn clicks into conversion.
Landing pages work by converting the audience coming by clicking the ads.
If a landing page is well-designed and optimized, then it is more likely to attract conversions.
Ultimately, Google Ad campaign can end up with good conversion rate.
Related Reading: Top Conversion Rate Optimization Tools: Your Key To Success
Tool 16: AdWords Ad Preview Tool
Every tool has its own worth and quality that makes it different.
In the same manner Adwords, Ad preview tool holds its own value in Ad Optimization.
While creating the Ad you have Heading 1,2 and 3 with Description 1 and 2.
These particulars are used very cautiously to make the Ad unique and stand out.
But it is not necessary that it will surely look good or appealing when seen as an Ad in the SERP.
To avoid this situation, make use of the Adwords Ad preview tool to have an idea before running the Ad.
Using this tool, you can easily see the preview of the Ads created.
This is how you can have an idea about the appearance of your Ad in the SERP to the different searchers and at a different location.
It can also give you information about the current status of your Ad like- whether currently your ad is running or not?
Running Ads after previewing the Ad is a good idea rather than running Ads without previewing and make your potential customers run away.
Tool 17: Traffic Booster from StoreYa
This is one of the effective google bidding tools that’s why included in the list of Google Adwords optimization tools.
It works by boosting the capacity of the Ad campaign at the given moment.
With this tool, you can easily get in touch with the team of marketing experts which helps in creating a personalized campaign.
It is hardly a matter of concern whether the platform is Google Ad, Facebook or any other.
As the name clearly says, Traffic booster function by bringing the most relevant and high quality leads to improve the conversion rate.
The algorithm of traffic booster optimizes the bids as well to assist you with the most cost-effective bids for your campaign.
Another way in which traffic booster helps is by using the most suitable method of advertising for your online store.
Also, it analyzes the nature of your business to identify the target audience of the business.
A customer is more pleased if he gets the most relevant information against the search query.
Keeping this thing in view, traffic booster works on adjusting the keywords and presenting the most relevant ad and product pages against the search queries of the audience.
There is nothing wrong to address this as an Adwords campaign management software that gives you a complete Adwords management package.
Tool 18: Analytics Content Experiments
Now it’s time to experiment and test your content.
Assurance in the concern of site and landing page is really necessary.
The traffic fetched by the Google Ad should not abandon the website or landing page.
Else, the website had to encounter loss in potential customers and conversions.
Using analytics content experiment you can serve the customers in a better manner and derive conversions from the traffic coming through the Ads.
Analytics content experiment allows having A/B testing within the Google analytics.
One can experiment with the landing pages to grab the best performing landing page.
The best part of this tool that makes it distinct from A/B testing is it not limited to the testing of two variations only.
In fact, you can test up to 10 full versions of the single page which will be displayed with separate URL to the users.
Hence, it can be addressed as the A/B/N testing tool.
Having the best landing page by your side means best serving to the audience.
Ultimately, this will end up with more visitors in the sales funnel and more conversions.
Tool 19: Canva
A tool that can change the face of your display Ads.
Yes, that’s true.
There are thousands of ads running on the advertising platform.
Hence, a tougher task is there for the advertisers to grab the eyeballs of the customers through their Ads.
Only attractive and unique ads are successful to get the attention of the people.
Canva is among the best Google Adwords optimization tools used to create the striking Ads.
All you need is to be creative.
When it comes to graphic designing then nothing can be better than Canva.
A lot of back and forth is there when it is about the creation of images for the Ads.
Using Canva, the images can be created in no time as important data like logos, layouts, images etc. can be saved.
On the other hand, the tool is useful too in creating terrific ads.
To prevent the loss of important data you can make use of save option as well.
The tool is quite easy to use with simple drag and drop editor window.
Thus, you can surely save your time and make your ads more effective.
Tool 20: Buzzsumo
Buzzsumo is a great tool to help you with new ideas.
Using the tool you can grab many creative and inspirational ideas to create an appealing Ad copy.
But this not where the work of this tool gets over.
Finding and inserting the most relevant keywords is the most taxing task in the Google Ads.
This tool is simply known for its research and monitoring quality.
Buzzsumo allows you to find out the most shared content across the various channels.
Also, it helps to have keywords ideas related to your niche.
It provides a better understanding of your competitors as well.
With all such information, you can have an idea about what type of content is working well in the market.
Such information can help to make the headlines catchy.
Also, you can figure out which content of your website is doing great.
Accordingly, you can make use of same or similar headlines in your Google Ads.
It is a great tool that works as a time saver and also helps with useful ideas that can be used to enhance the output of the Ads.
Tool 21: iSpionage
Attracting quality traffic to the website is the foremost goal for which every Ad campaign is run.
But sometimes it is necessary to grab your competitors traffic also.
iSpionage is a good tool for competitive research.
The tool allows you to spy your competitors’ keyword, landing page, etc that is helping them to attract the traffic.
Driving quality traffic, increase in conversion, lead generation are some major aspects of PPC where iSpionage can assist you.
On the other hand, you can find out the profitable keywords along with the list of keywords used by your competitors.
Other necessary information like how much is spent by your competitors on the Ad per month, how other advertisers group their Ads can also be extracted using this tool.
Identifying the top competitors across the various search engine is also not a big deal.
The usability is not over yet.
Don’t you think finding out the which Ad is performing well is also an important aspect?
One can easily count on this tool find out which Ad is attracting most of the traffic out of the monthly estimate.
Combining all the metrics an impactful and result-oriented can be easily created.
At last, there are numerous features that make this tool important when it is all about Google Adwords optimization tools.
Tool 22: Optmyzr
Time is money and investing time in the optimization of Google Ads is not a good idea.
Especially when the market is flooded with a load of optimization tool.
Optmyzr tool can aid you to save around 95% of your precious time that you generally invest in the keyword research.
It’s one of the features allows you to unleash the search terms that may prove valuable for your campaign.
It brings out the search terms that are not in your account but are driving conversions.
Another feature allows you to find the negative keywords.
The tool works by analyzing the search term report and aid you with the best possible negative keywords.
Not only the keywords are dug out but also the phrases used in the search queries but not ending up with conversions are also identified.
Shopping campaign refresher helps you to keep the shopping campaigns updated with just one click.
It provides the ease of work when you have to maintain the shopping campaign structure.
The best of the tool is quality score tracker.
Generally, advertisers have to rely on some other tool to calculate the quality score.
But with Optmyzr the purpose is already solved.
The tool provides you the facility to calculate the quality score of the Ad as well.
So, that you can easily find out whether your Ads are in the right direction or not?
Simply use the tool and find out how qualitative your Ads are.
Finding the loopholes, just work on them in order to make the Ad better.
Along with above-mentioned features, there are certain other features that will surely help to improve the overall performance of the Google Adwords.
Tool 23: Adalysis
This is a tool that works by reviewing the Ad texts.
Adalysis allows you to review all the Ads of the whole account in just one go.
And by simply clicking one button you can pause the loss of Ad variation as well.
With this tool, there is no need to check all the Ad groups one by one, neither you need to export the ad groups in the excel sheet.
You can view the entire account instantly and check the significance.
The ads which are showing poor performance can be simply removed.
This tool can be addressed as the best time saver also.
This is because Ad testing queues allow you to simply upload all the ads and Adalysis will automatically replace the low performing Ads with the new variations in the queues.
But earlier the scenario was little different as you need to save the ads manually and wait for the statistics.
Only after getting the statistics, you can perform another test.
No doubt creating and managing the Google Ad campaigns is a taxing task in itself.
But thanks to God, the Google Adwords optimization tools are there to rescue from such a task.
In some of the other way, each tool has its own USP that makes it different.
Optimization tools not only helps to foster the effectiveness of the Ads and also saves the time.
Never let any aspect ruin your Ad campaigns or ads.
Make use of Google Adwords optimization tools to uncover the aspects with which you are not familiar.
Also, try to use different kinds of tools even if you are not much familiar so that no stones remain unturned and the Ads can deliver unprecedented results.
How good the Google ads are, but somewhere the use of tools is the must.
This is because the Google Ads which are already perfect, usage of tools is like adding fuel to the fire.
Which means it will upgrade the performance.
And the Ad campaigns which are just average will surely get a boost in the performance after using Google Adwords optimization tools.
Hence, in both the cases tools hold a great significance.
Raveena is a staunch content writer and marketer, serving at AdsTriangle. She carries the immense passion for writing and fact-finding. She can be addressed as a Content Strategist and Writing Geek. Her Zeal for creative writing is exemplary. Specialist in Writing Growth Hacking and Engaging Content.