Start from the Google Adwords basics and maximize your revenue from the Google ads.
Don’t you think that if you have something good everyone should know about it? Of course Yes!
Similarly, even the well-designed websites need to be familiar with the people if you want to make the best out of it.
Enhance your business reach and make people familiar with your website and business.
This is one of the great approaches to grab the chunks of potential customers.
A great weapon that can help your website to get the attention of the visitors is Google Adwords.
Google ads have emerged as a powerful advertising platform that has helped several businesses in their success journey.
Hence, to make the best utilization of this platform it’s better to start from the Google Adwords basics.
Starting from the Google Adwords basics, you can easily eliminate even the trivial errors that can affect the efficiency of the Ads.
Before diving into the best way to use it, understanding Google AdWords is more important.
Google Adwords is a powerful advertising platform created by Google.
To use this platform, you have to bid on certain keywords relevant to your business and have to pay with each Ad click.
Using Google Ads you can easily give an immediate boost to website ranking and maximize the reach of your business.
These Ads generally appear above the organic search results. Thus, attracting many eyeballs.
But the Ad will appear on the top this is not necessary because Ad ranking depends on:
- The bidding amount or maximum CPC
- The quality score of Ad
Let’s dive little deeper to know more about Quality score and its optimization
Quality score is the most important determiner of the Ad ranking and CPC.
This is a kind of parameter to judge the quality of Ad.
The quality score of Ad ranges between 1-10. The high-quality score means high quality of Ad.
Qualitative ads always secure ranking in the Search engine result pages.
On the other hand, it will also lead to low CPC.
Quality score optimization
It is quite easy to optimize the quality score if a few factors are taken into consideration very seriously:
- Relevancy of Ad
- Relevancy of Ad to your landing page
Focus on writing better and informative Ad copy.
Furthermore, this will help to collect a good number of clicks and increase your CTR.
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Make sure that Ad copy you have created is enriched with highly relevant keywords. Else, the irrelevant keyword will affect the quality of your Ad.
Another prime factor is that an Ad copy must be relevant to the landing page as well.
The information contained in the ad must also be there on the landing page.
Above illustrated are the ways to optimize the quality score and secure good ranking for your Ad.
How to Improve Quality Score and Save Your Money
Using Quality Score to guide optimizations: Google Best Practices
Optimizing for quality score is a best practice, except when it’s not. Here’s why
People are so much concerned about
How do I use Google AdWords or How do I create a good AdWords campaign?
Creation of a successful Google Ad is not dependent on a single factor.
In fact, the type of the Ad, pictures, keywords, bidding strategies are some essential components of successful Ad campaigns.
Starting from the campaign, every campaign is designed with a specific goal or category.
While setting the campaign set the budget and target audience.
In accordance with the category, Ad groups are created
Once you are done with your campaign setting, now it’s time to choose where you want to present your Ads.
There are two types of the network which are:
- Search network-
Using this network, you can feature your ads on Google search, google maps, google shopping and other partner sites.
- Display network-
Using this network, you can feature the Ad on youtube, mobile apps, and other partner sites.
Types of Advertising on Google AdWords-
Search ads are the most common format of Ads which consist of text.
It includes headline, description, links etc.
You can limit the visibility of the Ad to a specific location.
Furthermore, you can also limit it on the basis of age, gender etc.
Text Ads and dynamic search ads are the types of Search Ads.
Text ads appear on the search engine result pages with descriptions, headlines etc.
On the other hand, with dynamic search ads, you can target those visitors who are searching on Google the same kind of product or services that you offer.
These ads appear automatically for the search query on the basis of your website content.
Ad extensions are one of the effective ways to enhance the effectiveness of the Ads.
There are various types of Adwords Ad extension that can be used in this concern
These are the ads that can be easily seen on websites, apps and social media.
These type of ads generally consists of visual appeal.
Such ads generally appear in the form of banners and other ad formats.
Display ads can be enriched with text, videos, audios, pictures, and flash as well.
People make use of display ads to promote their brands and convey the message to the people.
Also, it is a good option for general advertising.
Google Shopping Ads-
Google Shopping ads have worked as a boon for e-commerce stores.
Shopping ads have not only enhanced the shopping experience of the people but also helped them in finding the right product in no time.
This ad type allows presenting detailed information about a particular product.
Shopping ads are not just limited to present a single product.
In fact, using shopping Ads you can showcase several products to your users and maximize your product sales.
Have you ever came across with the Ads that appear before, during or after the video streaming?
I guess Of course yes!
This is a very common kind of advertisement nowadays used by the advertiser to target the people while they are streaming live or recorded videos.
The name says it all clearly, these ads are in the form of small videos.
Video ads are good enough to be taken as a choice to capture the attention of the people.
A Comprehensive Guide On YouTube Video Ads
Usage of apps has become quite common these days.
And to target the app users, app ads have come up as a powerful option.
There is a large segment of people who are still more indulged in their mobile phones rather than desktop or laptops.
[click_to_tweet tweet=”App ads make it easy to target the app users by making the ads appear on the apps.” quote=”App ads make it easy to target the app users by making the ads appear on the apps.”]
On the other hand, advertiser also has the scope of running the app promotion ads.
If the motive is to make the users download the app, then this can be a great option to consider.
Using app install ads, you can easily go for click to download ads.
With a single click on the ads, you can make the people download the apps that you want him to do so.
Check out some best practices that will definitely help you to maximize the results from the Ad campaigns.
Best Practices for AdWords Search campaign:
Pick the right keywords
Keywords play a very important role in the success of campaigns.
Choosing the right keyword in the ad will help you to get quality traffic.
Ultimately leading to conversion and sales.
Focus on writing great text Ads
The text is the backbone of the search ads.
Thus, the text of the ads must have a great impact on the users.
So that it can convince them to take the positive action on your website.
Create a separate campaign for conversion search terms
Conversions are not because of right keywords only.
In fact, there can be search terms that are ending up with conversions too.
[click_to_tweet tweet=”You need to check your search term report and add all converted search terms as keywords.” quote=”You need to check your search term report and add all converted search terms as keywords.”]
In same way add those search terms as negatives which spend a lot but didn’t convert.
Filtering these search terms, you can create a separate campaign using conversion search terms.
This is how you can augment conversion using the search terms as well.
Tracking the performance
The most important practice that should never miss is tracking the performance.
Keep on tracking the performance of your search campaign.
This will help to eliminate or alter the weak elements of the campaign.
So that more conversions can be derived.
6 Advanced AdWords Strategies To Boost Up Your ROI
Best Practices for the Display campaign
Use different targeting option to target different audience
To target, a different audience makes use of different targeting options.
You can easily target people on the basis of gender, age, interests etc.
Create Ad in every format
Creating an Ad in every format will help you to get more exposure.
Creating an ad in every format will give you an additional advantage.
Every website does not support every format. Hence, having Ad in a different format can help you to use Ad as per the website requirement.
Make use of managed placement option
This is an important practice that can help you to control the placement of your Ad.
You can easily work on the websites that are relevant and place your Ads over there.
Also, you can exclude the websites where you do not want to place your Ad.
Choosing the right platform you can easily increase the effectiveness of display Ads.
Optimize Display campaigns on the Google Display Network
6 Tips to Supercharge Google Display Network Performance
How to Lower Your CPC in Display Network Easily
Practices for Shopping campaigns
Make different categories of products
There is a wide range of products available in your e-commerce store.
It is advisable to make different categories of the product while running the shopping campaigns.
This will help to make the best out of shopping campaigns.
Keep updating negatives at the ad group level
Never forget to check the negatives on regular basis.
Using negatives you can exclude the searches for products you sell but they are not in stock.
This will help to save your money and you can exclude the customers you cannot serve.
When the product is back in stock simply remove the negatives.
Set high priority for best-performing products in the new campaign
Check the product that is performing well in the market.
To make more out of the same product set high priority in the new campaign.
In this way, you can use the product to get more sales.
Make use of quality product image
Images are the chief component of the shopping ads.
Hence, always make use of good quality images that appeal the visitors rather than misleading them.
This will help to eliminate every kind of confusion like color, print etc. while shopping the product.
10 Ways to Optimize Google Shopping Campaigns for Shopify Stores
Are You Running Google Shopping Ads in The Right Way?
Now being familiar with the Google Ads and practices, it’s time to discuss its effectiveness.
Until you don’t experience something personally you cannot review it.
But there is another way also, why not learn from the experience of others.
If we talk about the first timers or newbies, they are always skeptical about its performance.
They kept on thinking:
Is Google AdWords Effective?
The answer is Yes of course!
Ads not only catch the immediate attention of the visitors but also leads to conversions.
It is among the best advertising platforms that work for small, medium and large scale businesses.
It has been observed that 64.6% of visitors click on the ads while searching for online products for shopping.
Google Ads with good quality score and bid always secure a good position in the SERP.
Furthermore, such ads appear above the organic search results.
Any Ad, that appears right in front of the visitors’ eyes are more likely to get clicks.
Improvement in the reach of a business website ultimately leads to more views and clicks.
The best part is if your website is appearing in the search results, this shows it is relevant to the search query and people are actually looking for the same kind of services that you offer.
Consequently, the clicks your website earns will be the quality clicks.
As a result, your website will have ample conversion opportunities to maximize the sales.
Every person is quite concerned when it comes to spending money.
Many times people do argue that what is the benefit of buying the clicks if we have already opted for SEO?
So, the answer is Google Adwords can work well even in this situation.
If both the services are working simultaneously on your website then obviously the effect will also be double.
Your total clicks will be the result of organic clicks + paid advertising.
Ultimately, you can experience more CTR for your website.
Hopefully, now “Do AdWords really work?” is no more a mystery.
With the above statements, we can conclude Google Ads is not less than a boon for the businesses.
Let’s explore What Is The Best Way To Use Google AdWords?
Many times the effectiveness of the Ads depend on the ways they are presented to the audience.
Better presence gets better responses.
There are several aspects of Google Ads which really works as an Ad booster.
But just because people are not aware of them, they remain untouched.
Don’t you think if you are investing your hard earned money in the Ads, then you should get the best?
Check out some ways that can really help to make the Ads powerful.
Ad extensions are the additional piece of information that can be added in the Ads.
It can contact number, location etc.
The best part is there are no additional charges for these extensions.
Using extension you can easily increase the efficacy of the Ads.
The most powerful and a dime a dozen are:
- Sitelink extension
- Callout extension
- Call extension
- Location extension
- Structured snippet
Make Use Of Expandable Text Ads
Using this kind of Ad you can expand the standard size of Ad.
So, you can use this to make the Ad a little more comprehensive.
You can have a look at the format of expandable and standard Ads to have better clarity.
3 headline of 30 characters each
2 Long description of maximum 90 characters each
Standard text ad
2 headline of 30 character
1 long description of 80 characters
A/B testing of old and new formats
If you want to make the best use of Google Ads, A/B testing of the formats is a good option.
It is not necessary that Ad with new attract are subjected to receive the good number of clicks only.
Possibilities are there that old format Ad may give better performance in comparison to the new format and vice versa.
In order to reach a conclusion A/B testing is important.
With A/B testing you can easily check which Ad format is getting a better response from the visitors.
After analyzing the responses, you can choose the best performing Ad format for your Ad campaign.
Change the old format in the new one
Once you are sure that which Ad format is adding more value to your Ads campaigns.
You can go for it and make the Google ads more effective.
If you know this very well that which Ad format will add more value to the campaign then obviously running all the ads with the same format is a smart move.
Generally, it has been observed that expandable ads perform better in comparison to standard Ads.
Eventually, you can change the old formats of the Ad to the new one.
And that is without removing the current ads.
You just need to download the current ads into CSV file and upload them back into Adwords account after making the necessary changes.
Ensure mobile phone compatibility of Ads
No doubts, the number of mobile users have increased exponentially.
Hence, if you want to make the best out of Google Ads, ensure that Ads are displaying well on the mobile phones also.
Using standard Ad format, you have to create a separate Ad for the mobile users.
But using the Expandable Ads yo not need to do that.
Your ETA’s copy will be displayed the same on all the mobile devices used by the people.
Mobile friendliness will help to target the segment of mobile phone users as well.
As now we are done with the best use of Google Ads, it’s important to throw some light on another factor that is equally important in the success of Google ads.
OK, not stretching it further, we are talking about the landing page.
Now it’s time to gain some knowledge on:
Landing Page And Its Optimization
To make a good number of sales, the first thing required is the customers.
Thus, if it is all about fetching the valuable customers then Google ads are good enough to do this.
Getting ample quality customers on the website means half of the job is done.
Now here comes the landing page in the picture.
The name indicates very well what is landing page all about?
It is of vital importance because this is the page where a visitor lands after clicking the Ad.
The landing page is designed with a sole purpose to convert the quality leads into the customer.
Just after exploring the landing page a visitor can immediately decide whether he wants to proceed or abandon the website.
Hence, it’s clearly visible what kind of role a landing page play to bring the conversions.
Therefore, to make the landing page strong, many landing page practices are opted to convert the visitors.
Hopefully, now anyone can easily make out how important a landing page is, to drive the conversions.
Check Out Some Tips To Optimize A Landing Page.
Tip 1 # Make Sure Landing Page Do Connect With Your Ad Copy
Only on the basis of given information in Ad copy, people decide whether they should click it or not?
If someone is clicking on the Ad, it means there is something that he is looking forward.
So, the piece of information that compels the visitors to click on the Ad must be present on the landing page.
Because if it is not there the visitor may feel misled and Of course, it is a matter of little disappointment.
Therefore, ensure that the same information is provided on the landing page as in the Ad copy.
Tip 2 # Use Simple, Understandable And Compelling Headlines
Every landing page starts with a headline.
Good headline enhances the effectiveness of your landing page.
This is because catchy headlines generate interest in the visitors and compel them to explore the page further.
So, always use the headline that is attractive enough to get the attention of the visitors instantly. This will help to optimize the landing page and increase the conversion rate.
Tip 3 # Usage Of Right Pictures
This is another tip that really works to increase the efficacy of the landing page.
Many times images are more successful in conveying the message that you wish to convey through the texts.
Visual appeal plays an elementary role to intrigue the right emotions.
Using the right images that mix well with the content is an important factor that must be considered while optimizing the landing page.
This will help to create a strong impact on the visitors through the message.
Tip 4 # CTA Is The ‘MUST HAVE’ Of Every Landing Page
CTA is the most vital element of a landing page which cannot be ignored at any cost.
It helps to drive the visitors towards the desired action that you want them to take on your landing page.
Keep your CTA short and simple.
Make use of action-oriented words that can instigate the visitors to click on the CTA.
If possible entice your visitors with attractive offers they can’t reject.
Tip 5 # Ensure Good Loading Speed Of The Landing Page
This is a very basic factor that can hamper the conversion rate of the landing page very badly.
If a landing page is taking too much time to load it will surely scare your visitors.
All your efforts that you have put to create the perfect landing page will be in vain.
Always emphasize the loading speed of a landing page to keep the visitors bound.
Also, in this way you can prevent your visitors from shifting to some other website.
By infusing these landing page optimization tips you can easily increase the conversion rate of Google Ads and experience boost sales of your online business.
How to Boost your Conversions with these Amazing Landing Page Tricks
How to Improve Landing Page Quality Score For AdWords Campaign
Now it time to move ahead and explore
Google Ads Optimisation Basics:
Explore some Ad basics that you should never miss if you are choosing the Google advertising platform.
Relevant keywords are the basis of every successful ad campaign.
Else, irrelevant keywords only fetch poor quality leads which hardly converts.
In Google Ads, bidding is done on every keyword you are using.
So, the money you are investing in each keyword should not go waste.
Therefore, this part of Ad campaign needs little extra efforts.
Before proceeding ahead with the campaign intensive keyword research is required.
You can create and compile the list of keywords using the keyword research tools.
Using tools you can easily find out the cost, competition and search volume of the keywords.
Usage of the right set of keywords makes the Ad more relevant to the search query.
Also, it will help to enhance the visibility of the Ad in the search result.
There are a few types of keyword that you can use in Adwords.
- Broad Match Keyword
- Broad Match Modifier
- Phrase Match Keyword
- Exact Match Keyword
- Negative Match Keyword
While searching the keywords you can also make use Search term report to have a better idea of useful search terms.
Check Out Some Top Keywords Research Tools That You Can Use To Make Your Research Easy.
- Google AdWords: Keyword Planner
- Google Search Console
- Moz Keyword Explorer
- Keywords Everywhere
- Suggestion Keyword Finder
AdWords Match Types Best Practices: A Step-By-Step Guide
How to Clean Up PPC Campaign Keywords
Complete Guide On How To Use Keywords in PPC- Part 1
Complete Guide On How To Use Keywords in PPC- Part 2
Search Term Report Optimization
It is also known as the search query report.
This report helps the advertisers to find out what kind of searches are made by the people.
It will give you complete information about the keywords used and how well they are performing against the search terms.
- It helps to identify the search terms with high potential that can bring conversions.
- It also helps to find out which search terms are not relevant to your business. And you can add them in the negative keywords.
- Using search term you can find out business relevant search terms and use them as a keyword
- Also, it helps to save money as well. As, using search term report you can eliminate the irrelevant traffic.
Do Not Forget To Add Negative Keywords
Yes! You heard it right.
Negative keywords do matters in the success of the Ad campaign.
The work negative is not always related to something negative.
In fact, it helps to filter the irrelevant audience that hardly proves worthy for the business.
By adding negative keywords you can attract the most relevant traffic as per the requirement or goal of the campaign.
Negative keywords prevent your ad to appear for some specific search queries.
Or we can say, it helps to eliminate the traffic which is not good for your business or you cannot serve.
If your business does not offer anything for free, then adding the word ‘FREE’ as a negative keyword is not a bad idea.
This will restrict the Ad to appear for the search query made using the word ‘FREE’.
Consequently, you can save your Ad budget being wasted by the irrelevant traffic.
Apart from this, if an Ad is getting highly relevant traffic, then it is more likely to get conversions.
And as a result, you can drive high profits from the Ad campaign.
Set Your Budget And Bid Wisely
After choosing the keywords now it’s time to bid on them.
There are possibilities that your competitors are also using the same keywords.
This will cause variation in the CPC.
Depending on how much your competitors are willing to pay.
Keeping in mind your total budget you have to bid accordingly.
To make most out of the Ads, try to invest your budget on the keywords having a high conversion rate.
How to Get Maximum ROI From Limited Budget PPC Accounts
Adwords Bidding Types And Which One You Should Choose
The two most common practices for bidding are manual and automated.
In manual bidding, you can set the bids manually.
In this type of bidding yo have the control over the bidding amount and you can set the bid as per your budget.
Or we can say the maximum amount that can pay for each click.
But using the automated bidding, you can simply set your daily budget and rest will be handled by Google.
In this kind bidding ,bid amount is set automatically in order to get clicks and conversions.
Enhanced CPC is an additional feature for manual bidding.
Using this ECPC you can adjust your manual bids automatically.
You can use this feature to increase the conversions from manual bidding.
It works by adjusting the manual bids automatically for the clicks that can ultimately end up with the conversion or sales for your website.
CPA bidding is another effective bidding strategy in automated bidding.
It basically stands for cost per acquisition bidding.
CPA bidding allows you to get the maximum possible conversions with the target cost-per-acquisition.
The bids are automatically optimized so that the target CPA does not exceed.
This kind of bidding is recommended only when you have the historical information present about your campaign.
Hence, it is recommended not to opt for CPA in the first go only.
Instead, prefer CPC before opting CPA.
With this kind of bidding, you can limit the cost per conversions.
This means some conversion cost more than you targeted and some costs less.
But, by setting CPA, Google Ad will keep it somewhere around or equal to the CPA you have set.
CPM is another type of bidding that you opt-in automated bidding.
CPM basically stands for Cost Per Thousand Impressions.
It is not necessary that every time the Ad is run to get clicks.
It can get the views also. And to fulfill this purpose the CPM bidding has opted.
In this bidding, there is nothing to do with the clicks.
Google charges the amount on every thousand impressions.
This is the reason it is called Cost-Per-Thousand Impressions.
The intent behind such bidding is to get views rather than clicks.
There is no doubt to address it as a good option if you want to go for branding or promotion of your product or business.
With maximizing clicks bidding strategy you can maximize the click with the set budget.
In this, you just need to set a daily budget.
After that bids will be automatically managed to bring the maximum conversion with the available budget.
This option allows you to maximize the conversions with the entire budget.
The bids are set automatically in order to get the maximum conversion while spending the budget.
Maximize conversion will try to make the fuller utilization of the daily budget you have set.
Target Search Page Location
As the name signifies, it is all about targeting the location on the first search page. It is totally up to the advertiser that on which position he wants to display the Ad.
Using this option, your bids will be automatically adjusted to get the desired position on the Search page.
This option can lead to an increase in the cost of the advertisement as well.
Target outranking share
This is the strategy used for outranking the competitors.
In this Google ads automatically increases or decreases the bid in order to outrank the competitor’s ad.
This strategy is not for improving the ranking.
Instead, it works well when you intend to improve the ranking in comparison to other domain ads.
This basically stands for target return on Ad spend.
This is the strategy to increase the conversion value or revenue on the ROAS that you have set.
Bids are automatically optimized whenever Google displays your Ad and also the bids are tailored for each auction.
Which Bidding Types Is Good To Use?
This is a very typical question to answer.
Every type is good in itself.
And each type is used to fulfill a specific goal.
Hence, one should opt the bidding type as per their requirement and goal of the campaign.
This can be a good option if you are not much familiar with the bidding strategies.
Expect these two practices, there are many bidding strategies that can help to increase the revenue from the existing budget.
Create Relevant And Killer Ad Copies
Ad copies are the very basic that needs to considered anyhow.
Firstly, Ad copies are the first thing that seeks the attention of the people while searching something that you also offer.
If they find something that resonates then the Ad copy is more likely to get clicked by the user.
Hence, focus on an attractive ad copy that can pull the users.
Secondly, make sure the information in ad copy matches the information provided on the landing page.
The content of your landing page is also somewhere a factor to decide the relevancy of the ad.
The more relevant your ad is, the better your Ad ranking will be.
While creating the ad copy, ensure it is having all the information mentioned in the landing page.
This will help to build up the Ad relevancy.
And you never know, maybe this relevancy will lift up your Ad ranking even if bidding is not the highest.
Run remarketing campaigns
Don’t you think targeting the previous visitors can be a good idea if you want to increase the sales?
Of course yes, it really works.
Never forget to make use of re-marketing campaign if you are looking forward to get more conversions.
This is one of the Google Adwords basics that is really helpful to re-target the visitors.
Running re-marketing campaign you can easily target those visitors who have previously visited your website.
Have a look at how it works.
Whenever your previous visitors browse the website, videos etc. these ads will be visible to the past visitors.
This is an approach to bring back the past visitors on the website to take the necessary action that was not taken earlier due to any reason.
Your business deals in cosmetics.
You can create a re-marketing campaign for “lipstick” to target those visitors who visited your ‘lipstick’ page on your website earlier.
In this way, you can show these display ads to the specific segment of the audience and market your lipsticks.
A Complete Guide on How to Segment Audience with Remarketing
Adding Ad extensions
Ad extensions are a good means to provide additional information in the Ad without any extra charges.
And its also among the Google Adwords basics.
Ad extensions will help you to make the ad more informative and also improve its performance.
Here is the list of extensions that can you can use in your Ads
Manual Ad extensions
This works for only mobile phone users. You can add a link to foster the downloading of your app.
Used for adding clickable contact number in the Ad
Used for adding a clickable link on the location. Helps the user to get the directions to your business.
Affiliate location extensions:
These extensions help people to find the location of the stores selling your products.
Using this, you can add clickable links to connect through the text rather than call.
This extension allows you to redirect to the pricing page of a product.
These are used to add categories, brands, types etc.in the Ad.
These are clickable links within your Ad redirecting to a specific page
Using this extension, you can add important information in your ad to expand it.
These extensions are used to promote the products and highlight the offers.
Automated Ad extensions
As the name signifies, these extensions do not need any to be added manually and will be added automatically.
- Automated Call Extensions
- Dynamic callout extensions
- Automated message extensions
- Dynamic Structured snippet
- Automated Location extensions
- Dynamic Sitelink Extensions
- Seller Rating Extensions
Google AdWords basics also include the use of targeting options
It can help you to get the most relevant traffic for your Ads.
This is one of the basic things you should do to make the proper use of your budget.
Check various kinds of targeting that you do in your Google Ads.
Use keywords related to the search queries for which you want to appear in the search results. This is a way to target the users on the basis of keywords.
Audience targeting helps you to target market on the basis of interests, demographics like age, gender etc.
The part is you can use this kind of re-marketing to re-target the previous visitors who visited your website but didn’t take any action.
With this kind of targeting you can match your Ad to the relevant website in the Display Network.
Using this targeting option, you can target people on the basis of specific countries, languages, regions, or cities etc.
It is a good option to filter down the searches who you can’t serve.
Now it’s really easy to target specific regions where your business can operate.
A good approach to target mobile phone users. If investing a lot of money then why not target people of this segment also. With this kind of targeting you can make your Ads visible on the mobile devices also.
Managed Placement Targeting:
With this kind of targeting, you can target the crowd of specific website or application. As you can select websites or apps where you want to display your Ads.
Testing of Ad campaigns
Before launching anything in the market, assurance is must that it is perfect.
Similarly, to secure the best results from the ad campaigns to need to deliver the visitors What they are liking.
But how will you figure out what people like?
That can be done through testing of Ads.
You can check the performance of the two ads running simultaneously.
Analyzing the performance, you can pause the Ad having a low conversion rate.
After checking, you can switch to another Ad that may surpass the results of current high performing ad.
In this way, you can improve keep the high performing Ads and eliminates the low performers.
Also, making it one of the Google AdWords basics that must be followed.
Keep tracking the progress of the Ad campaign
Last but not least, Google Adwords basics also call for tracking the progress of the Ad campaigns.
Be updated with what is going on with the campaigns.
Only then you will be able to find out what is working and what is not?
For effective tracking set up-
Conversion tracking and phone call tracking
With conversion tracking, you can easily figure out which Ad, ad group and campaign are fetching conversions for the business.
Also, you can track the number of people interacting on the device and converting.
Phone call tracking allows you to know which Ad, Ad group and campaign is resulting in the most profitable phone calls.
Such kind of information aid to track what kind of Ad, Ad groups and campaign are not performing well.
So that an effective solution can be provided to reinforce the weak elements.
Or emphasis can be laid to increase the effectiveness of the Ad campaign using other strategies.
Furthermore, you can prevent your budget from being wasted.
By tracking the progress, you can make every penny worth as no unproductive elements will be present in your Ad campaigns.
Set up AdWords conversion tracking
Google Adwords has always proved its worth when it is about effective online advertising.
So, if you also want to make money out your business then go for Google ads to shoot up your website.
Make your every penny worth by infusing the Google Adwords basics, so that no scope of under performance is left.
By starting the Google Adwords basics, the foundation of Ads is strengthened.
As a result, you can expect better results or we can say revenue.
So, it is always recommendable to never ignore the Google Adwords basics thinking it will be covered itself.
Every aspect needs attention to perform at its best.