How to Master Facebook Ads for E-commerce in 2019

As time changes, the old school ways of using social media has also changed.

No doubt, the influence of social media is too powerful nowadays.
But now its effectiveness is not just limited to keep you connected with the near and dear ones.

Instead, it has emerged as a powerful marketplace where sellers can meet thousands of potential buyers.

Succeeding to grab the hold on 2.32 billion active users monthly, Facebook has turned into the world’s biggest social media platform.

This shows how indulged people are on Facebook.

…And for any kind of business, nothing can be better than having numerous insights for their business.

Gaining insights give your business a wide exposure, which helps in getting more potential customers.

Furthermore, thousands of people become aware of your brand and engage with your brand.

Understanding the importance of this platform, advertisers dug out the ways to market their product on this platform i.e. Through Facebook Ads.

Undoubtedly, due to the effectiveness and influence of Facebook ads, it has been incorporated in the topmost choices of the e-commerce business owners.

There are different types of Facebook ads that can be used extensively to boost eCommerce sales. 

But first, you must be aware of making the best use of Facebook ads.

Because only the right strategies at the right time can help in bringing out the maximum output.

Check out some strategies on- how to use Facebook ads for eCommerce.

Using them, not only will help you to boost the traffic on your website but also to amplify your revenue.

1) Brand Recognition

Whether it is a startup or a lesser known business.

Both of them need to make immense efforts to mark the presence in the market and attract visitors.

Let’s gander a very general scenario- There are thousands of e-commerce websites but do really think that you are aware of each of them?

I know it is a big -NO… because this is not at all possible.

So, without being noticed by the audience, it is next to impossible to maximize the profit out of your e-commerce store.

In this concern brand familiarization is really essential.

And Facebook ads are the perfect option to do this job.

On Facebook, people interact on a daily basis, therefore, this platform allows the audience to connect with your brand on a frequent basis.

Once the people start knowing your brand, the engagement rate will also shoot up.

The more you advertise the more insights your ad will get.

Facebook advertising will not only give your e-commerce store a wide exposure but also make people familiar with your brand.

Facebook ads for e-commerce is a great remedy to create brand awareness and target huge Facebook traffic which is burgeoning day by day.

2) Identify Your Niche Audience

The success of any kind of Ad greatly depends on the audience you are targeting.

It is obvious, if you target the right audience, you can drive impeccable result.

But if you are lacking in this part and targeting the irrelevant audience, then the results will be disappointing and hardly ends up with conversion in your kitty.

Therefore, every eCommerce store needs to strive for the most suitable audience related to your niche.

Let’s understand the scenario with an example:

An e-commerce store dealing in men’s apparel- whom do you think the target audience would be?

Obviously, men only.

And to do so, you need to filter the other segments of the audience like women and kids.

In this way, you can keep the targeting laser focused and pick the relevant audience that can add value to your e-commerce business.

No doubt, for many people the primary purpose of accessing Facebook is to socialize and connect with others.

They do not take it as a marketplace to buy something.

It’s quite natural if you will present the product who are least interested in buying then the outcome will be negative.

And you will fail to grab a sale for your e-commerce store.

Yes, but you can turn it into a marketplace by targeting the audience with high purchase intent.

You just present the right product through Facebook ads in front of a relevant audience who are keen to buy that particular product.

This is how the user will be convinced to purchase the product in no time.

Facebook provides the most effective targeting options which enable your laser-focused targeting.

For this, you need to turn to advanced facebook marketing strategies.  

This will help you effectively target on the basis of locations, behavior, interests, gender, age group, etc. To comprehend the most relevant traffic.

3) Retargeting

Sometimes it is really tough to bring the customers back on the e-commerce website who have already visited it.

Not necessary this happened just because they didn’t like the website or product.

There can be “N” number of reasons.

A sudden call is just enough to distract you from what you were doing.

Or some unexpected guests arrived and so on.

There are many other reasons which can easily divert you if you are going through any website.

So if the user is having a pretty good time on your e-commerce website or exploring any particular product then this is a positive signal.

You simply need to strategies and you can effortlessly convert the visitors.

Facebook ads make it viable to reach such users through outstanding ads.

Your Facebook ads must be customized in such a manner that it can re-market the product in the best way.

When a user inspects about a product, somewhere in the back of the mind he is interested. Through Remarketing Facebook ads you can convince him to go ahead for purchasing.

Every user has a different mindset while purchasing online.

Some of them are easily convinced to make a purchase just in one go.

While some still keep on struggling whether to buy a product or not?

In order to amplify your e-commerce sales, you need to re-target users who explore some products on your website

Furthermore, entice them with offers and discounts in your Facebook ad and experience a noticeable difference in e-commerce conversion rate.

4) Target Users who abandon the cart

This is another segment of the audience who are not less than an asset for the e-commerce stores.

People love exploring huge varieties, products, etc. But they only prefer to add to the cart only when they like something.

Items added in the cart sometimes re-considered by the users before proceeding taking any final decision.

It is not mandatory that the users are bound to buy every product lying in their cart.

Many times users abandon the cart without making any purchase.

“It has been observed that out of every 100 visitors, only 15 users add products in their cart and only 2-3 make the final purchase”

Conversions are easily achievable only if you can retain the cart abandons.

Make the use of Facebook ads to intrigue the Court abandons and compel them to make the purchase.

Use customized Facebook ads to target such users.

Remind them that they have left something in the cart.

Make the Facebook ads captivating and temp the users by adding the images of the products lying in the cart.

This is how you can keep the users engaged and they will never forget the product.

This is another effective strategy you can use to re-engage the user and make them complete their purchase process.

5) Lookalike audience

Lookalike audience feature is something that can do wonders for your eCommerce store.

But not every advertiser knows- what value it holds in augments the website traffic.

The world is too large and due to its huge population, a similar pattern of behavior and interests can be easily encountered within the people.

So, doesn’t this stack up that the audience that resembles your target audience can also prove productive for your e-commerce business.

Of course… it will be.

The behavior and interests of the lookalike audience is somewhere similar to the target audience.

So, if your product is meant to serve one segment of people, it can accommodate the needs of a similar audience also.

Your lookalike audience is created on the basis of your customer list, hence you need to be very particular about your audience.

Satisfied and recurring customers can be an apt choice for the list to increase its effectiveness.

Long list allows you to create a large lookalike audience, but there can be more variety.

Whereas if you have the smaller lookalike audience, the similarities will be more.

This will not only help to increase the flow of relevant traffic but also the conversion too.

And this makes the Facebook ads for e-commerce an appropriate choice to boost the sales.

6) Check lookalike Audience Overlapping

There is an important aspect that hampers the performance of Facebook ads for e-commerce.

…And needs to be taken care of i.e. Audience overlaps.

Take a look-”how it affects your Facebook ad’s performance.”

In effective targeting and make your experience increase in relevant traffic, Facebook provides creation of lookalike audience.

And no doubt it really works.

In Facebook Ads multiple look-alikes can be easily created to comprehend more traffic.

But just one laxity in this concern can hamper the Ads performance.

Make sure that your lookalike audience 1, 2 , 3 or so not do not overlap.

The overlapping audience should not be more than the 20% if it is so you need to remove the look-alikes to balance it.

This 20 % clearly says that 20% of your lookalike audience is exactly the same.

…And obviously, if the same user will the different ads the performance of the Facebook Ads and will be hampered.

So, the higher the percentage of the unique audience, the better it will be from the point of view of Facebook ads for e-commerce.

7) Upsell to increase the sales

Upselling is a great move to modify the sales figure of your e-commerce stores.

On the basis of the users’ behavior, you can target the users who have already made the purchase or want to make a purchase.

There are numerous options available when a user searches for a product.

Many times the users are pretty sure- what they want to buy, so they simply focus on that particular product.

But this is also the fact that no one would turn their nose up when they have something better to consider irrespective of the price.

That is the reason why upselling ends up with increased sales.

Through Facebook ads, you can up-sell and present high-quality products of higher value.

Ads can present the products whose worth and quality are higher than the previous one.

Using this strategy, you can make more profit from the sale of a single product for your e-commerce website.

Furthermore, upselling allows you to sell additional products using Facebook ads.

On the basis of customers’ previous purchase, you can display the ads of additional products

This product can be something which is not your main product but can complement the main product.

This will also lead to an increase in the sale for your e-commerce store.

For example:

The main product is a Mobile phone and a user purchased it from your web site.

Being a buyer of mobile phone you can up-sell mobile phone covers.

…And the chances will be high that the user will buy as it is complementing his mobile phone and one of the essential basics.

But in general, if you target new users to sell the mobile covers the possibilities would be a little less.

That’s why upselling is a good approach to target the existing users through Facebook ads and make a sale in additional.

8) Target The Subscribe-Audiences

Likes, comments, shares- these are a few gestures that clearly states how the content is performing.

Also, it depicts that users really like it.

In the same way, subscribers are the interested audience who subscribe newsletter to be aware of the latest happenings.

They are keenly interested in hearing from you about your company, products, and services.

Nothing can be an easier target than such kind of audience.

They simply need a slight push and can be easily converted.

To make the best use of Facebook ads for the e-commerce store target such audience.

You just need to come up with the attractive ads and the user will be convinced to make the purchase.

As they are already your subscribers and proactively showed interest in your e-commerce business, so enticing them is not a big deal.

They are already half-convinced, simply make the right move by showing the Ads on Facebook.

This is the best way to target the most valuable users and drive huge sales for your e-commerce store.

9) Entice audience with offers in your Ad

In an e-commerce business, you need to make back-breaking efforts to drive conversions and sales.

Even if the customers are not in the buying mode, efforts are made to persuade them and make them proceed further.

Most of the time users feel annoyed by the advertisements, but if there is something that can catch their attention, obviously users will have a glimpse of it.

…And the best thing to attract the audience is “Offers and Discounts”.

Catchy lines holding offers and discounts hardly subjected to ignorance by the audience.

Their existence in Facebook ads catches immediate attention.

Hence, enrich your ads with irresistible discounts and offers.

Offers generally hold the power to attract a larger audience size.

The customers who were willing to buy a product, instantly make the decision to go ahead.

On the other hand, even if the users are not fully convinced to make a purchase and procrastinating the decision of buying.

Offers and discounts work as a trigger to cajole them and buy the product without further delay.

This is how you can add a sense of urgency in your Facebook ads for e-commerce and open up ways to maximize the profits.

10) Quality Ad Content

Quality is the foremost factor that has a tremendous impact on users.

Facebook is a vast platform where thousands of users interact on a daily basis.

So every advertiser understands that it is one of the apt platforms when you are in the search of a huge traffic.

That is the reason why the trend of Facebook ads is expanding like anything.

At the end, you can find numerous ads lying on this powerful social media platform to get the maximum insights.

But this is not so easy…

Your Facebook ad must have something that is not there in other ads.

Else, it will also remain unnoticed by the extensive crowd.

And quality is something that will help you to get a competitive edge over the others and come into the notice.

Make sure whatever you are presenting in the Facebook Ads have a grip over the quality.

Catchy lines, attractive fonts and a powerful message are enough to make your Ads more productive.

Such ads automatically get golden insights and more people will become keen to know your e-commerce more.

…And you can successfully grab enormous traffic as envisaged for your e-commerce store.

11) Use of Quality images in Facebook ads

When it comes with a powerful and influencing Ad- a major role is played with the images.

Many times an image speaks clearer than the texts.

Thus, making a huge impact on the minds of the audience.

Users may forget the text he reads, but the image he sees will never be forgotten.

Visuals are always a powerful means to strengthen the message you wish to convey to your audience.

Therefore, there is a need to be choosy while opting an image for Facebook ads for eCommerce.

How impactful your Ad would depend on the images you are using.

And especially when it is about e-commerce, pictures cannot be taken for granted.

It not only impacts the users but also has a great influence on their purchase decision.

So, if you are looking forward to increasing sales for your e-commerce store, first you need to pull the Facebook visitors to your website.

In order to do so, use catchy, irresistible, clear and quality images that can impress the users and develop an interest in the product.

Once a visitor is impressed by your Ad and product, he will surely love to visit your e-commerce website.

12) Audience behavior to increase CTR

We cannot conclude that every visitor is the same.

Instead, every individual has its own personality and that is a universal fact.

So, just creating an Ad will not work on every user.

…And as a result, the ad will fulfill the requirement of very limited users and end up with a low CTR.

This is not something, people opt for Facebook Ads.

To maximize the traffic and sales, high CTR is requisite that has to be taken into consideration.

It’s better to customize the ads on the basis of their persona and serve the different segment of people with different Ads.

This is how the needs of the users will be successfully fulfilled.

And the CTR will also raise up.

This strategy will help you to get more traffic and sales for your eCommerce website.

13) Facebook pixels to monitor audience action

As of now, Facebook has around 2.38 billion active users.

This is a big percentage of the population that you shouldn’t miss.

So if you are using Facebook ads, there’s one tool that can get you the most out of your ad budget.

Facebook pixels is code that can be placed on your website to track relevant data.

This data can help you track conversion from Facebook ads, optimize ads and group target audiences for future ads.

In short, extracting data for anyone and everyone who have taken some kind of action on your website.

Having Facebook pixel data on your side can help you improve Facebook ad clicks, conversions, and ROI.

So the first step is to create a Facebook pixel and add it to your account.

Step 1: Create Facebook Pixel

A) Go to your Facebook Events Manager, click the hamburger icon (=) present at the top left of the side & select pixels.

B) Next, step is to click the green button “create a pixel”

• Now, name your pixel, enter the website URL and click create

While selecting the pixel’s name, remember you only get one pixel per ad account. To select more than one pixel, use Facebook Business Manager.

Step 2: Add the selected Pixel code to your website

• To allow the pixel to work, you need to install some codes on your website. Here a few ways you can choose depending on the website platform you choose.

Step 3: Select the standard events you want to monitor using toggle buttons.

For each stage, track on page load or on inline action.

• Monitor on page load: This option can help you track the pages like “purchase complete” or sign up success page. In short, it gives you the detail of actions involved in going to a new page.  
• Monitor inline action: use this option to monitor actions within a page. This includes selecting an “add to cart “ option.

Step 4: confirm your pixel is tracking properly

It’s important to confirm your Facebook pixel is tracking properly by sending test traffic. So that you can rely on your Facebook data before forming strategies

Step 5: Add Facebook pixel data to your website

To align with this social media platform’s term, your visitors need to know their data is being collected.

This means you need to give clear notice that you are using Pixel data.

To get all the details, visit Facebook Business tools section and moved down to stage 3.

This is known as special provisions concerning the use of Facebook pixels and SDKs.

14) DPA- Dynamic product ads

Dynamic product ads are a very powerful tool lays on the side of e-commerce advertisers.

But unfortunately setting up Dynamic product ads can be a real pain.

With DPA set up on your campaign once, you will target the right person at the right time with appropriate products.

Facebook Dynamic product ads can help you increase clicks and conversion rate through benefits like better relevance and timing.

Many businesses have registered good results through dynamic product ads.

So comes the question as to how these dynamic product ads give you glowing results.

There is no magic behind this. DPA has changed and the new ones generate sales quite like Adwords.

DPA works as it gives you the ability to target users strategically by putting relevant ads on all sales funnel stages.

These new DPA’s are high on purchasing intent.

They aren’t just as good as Adwords or google shopping campaigns, but even better.

As now, you are strict to a specific set of keywords.

In short, Facebook Dynamic Ads are the best ways to present custom created messages to users in specific stages of the sales funnel in order to take them the actions needed.

Handpicked article:

How to do Facebook Dynamic product Ads The right way

Conclusion:

Every platform has its own importance.

And for every platform, there are certain strategies that can turn the average results into the outstanding one.

Nowadays, Facebook ads for e-commerce has an impeccable significance in the marketplace to maximize sales.

And this is all because of certain tried and tested strategies followed to boost the effectiveness of Facebook ads.

Use of quality images, a lookalike audience, up-selling, and many others are there with which everyone is not so familiar.

Unfold some more practices that you infuse while strategizing to increase the effectiveness of Facebook ads for e-commerce.

Not only you will experience a boost in your e-commerce website traffic but also can expand the reach of your business by displaying the Ads on the larger social media platform.

So, simply get started to leave no stone unturned.