Planning to run your own PPC campaigns?
But, don’t have good enough knowledge about it!
And, you want to learn it in a short period of time?
Within few weeks or months, you want to become PPC expert- but you’re not sure, is it possible or not!
Well, If I tell you, It’s possible and quite easy!!
First of all, you need to spend enough times in reading, watching videos and listening to podcasts. And then, implement your learning on your PPC campaigns.
Nothing more than this. I’m sure now you’re feeling existed and more enthusiastic.
You are here reading this content, it means you already know what PPC actually is. As you know the basic about it, you are searching for more potential information over the web.
Moreover, there are lots of free resources available on the internet.
But before reading from various resources, you must know some basic things about startup PPC campaign.There is no shortcut to learning #PPC. You need to devote a good time in learning and practicing. Click To Tweet
Furthermore, it will help you ask more questions and you will come up with many unique queries. The more your questions arise, the more you get deep inside PPC knowledge.
Let’s focus on few basics of startup PPC campaign-
1) What you actually want to aim through PPC
If you are going to launch your own PPC campaign ask yourself why you are going to do this.
Find out what business target you actually intend to accomplish with this online marketing method.
However, the most important question is- how the campaign will be associated with your business goal. Rather than initiating a PPC campaign, you should try to find out following answers-
- Why your products are special
- Why your business different from others
- What are you going to offer
- Which group of people you want to target
- Why you want to target them
- What is your set budget
- How much you can effort to acquire a customer
- How much ad-spend you can carry for a month
2) Try to make comprehensive keywords list
In PPC advertising keywords play the crucial role to achieve your business goal.
Therefore, you keywords selection will decide your PPC success.
Keywords should be target oriented and cost efficient. To find out the most potent keywords list you should answer the above-mentioned questions.
Furthermore, it will let you know which search terms are mostly used by the users to find information related to the products you sell or your business.
Also, to find out the most potent keywords list you should answer the above-mentioned questions. It will let you know which search terms are mostly used by the users to find information related to the products you sell or your business.
But first of all, you need to understand your target audience and you must think as a user to create a keywords list.
3) Find who your Competitors are & know them well
You must know your competitors well in order to stay ahead of them.
In the market of high competition, we must always be well aware of our competitor’s activities.
Find out who your competitors are and who are advertising same things that your company also provides. Judge their campaign well to know how they are approaching people with their PPC ad.
Check if you have missed something that they are using and which is more potential to attract users. Competitors are your primary resource to know all the fallacies and strength of your own campaign.
Their approaches towards running campaign may also help you design your own acquisition tactics. Therfore, you must concentrate only on the strong competitors.Continuous observation of your competitors may feed your knowledge. Click To Tweet
4) Start conversion tracking from the beginning of a campaign
Finally, getting the clicks converted is the ultimate purpose of the ad.
You design your ad with potent keywords in order to let your ad make the impressions before relevant search queries.
When your ad appears before the people, who show interest in your product or service they are more likely to click on your ad.
But getting clicks is not all; your ad will drive them to the landing page. Your landing page and the ad should be a powerful combination to make the visitors purchase from you or generate leads.
You should track the conversion right from the beginning. Conversion tracking will tell you whether your ad is sufficiently designed to drive traffic.
Conversion tracking report also lets you focus on which set of keywords is performing well and which is not. So, you can optimize your ad and invest to the perfect set of keywords.
Through conversion tracking, you will come to know various aspects of your current campaign- audience behavior, the fallacy of your messaging, poor keywords selection, proper utilization of PPC ad and more.
A PPC ad always needs to be monitored continuously and do not ever run campaign blindly.
5) Be persistent about improving your PPC skills
Marketing is such a thing that more you will learn more you will have weapons to capture.
However, it is not exceptional. To keep your ad in the race you must be skilled and should show expertise.
Do not ever hesitate to ask the pro and always keep updating yourself with relevant information.
Every time you see PPC you will find a new dynamic dimension. Therefore always learn from every possible resource. is a great platform to promote your business. But it is actually valueless if you do not know how to employ a PPC ad effectively.
It is a great platform to promote your business. But it is actually valueless if you do not know how to employ an ad effectively.
However, to become an expert you must gather information and must come up with new queries from that information to find further information.Learn from various resources and come up with newer queries. Click To Tweet
A Guide to Top Resources
As the web is a vast land of information, you can find various PPC information resources in several resources.
Some of these are blogs, PPC help centers, paid search marketing journals, advice from PPC experts and much more.
Thus, here is a comprehensive list of free resources to learn paid search marketing-
A) Podcast Resources
It is said that audio is a powerful medium to engross knowledge deeply. You may read through various resources but it needs your sheer concentration.
Moreover, if you are somewhere else, where it is impossible to read, you can get information from your audio device. Podcasts let you collect information while on the go or driving. Know some top PPC Podcasts-
If you are somewhere else, where it is impossible to read, you can get information from your audio device. Podcasts let you collect information while on the go or driving. Know some top PPC Podcasts-
This is a weekly podcasts program that runs every Tuesday on Blab. The host of this podcast is Paul Wicker. You can also ask questions on the live show.
You will come to know various PPC trends. The host, David Szetela takes interviews of leading PPC experts. You must listen to this to gather tips and to know several effective tips.
The host David Bain tells success stories of PPC leaders. Additionally, interviews from numbers of PPC experts may help you expand your knowledge base.
B) Blog Resources
Experts and PPC pros around the world regularly share their thoughts, tips, and tricks through blogs.
There are unending lists of PPC blogs. This list here contains some of the leading blogs that publish excellent quality updates almost every day-
1)PPC Hero: Hanapin Marketing runs this superb PPC Insights blog. PPC experts around the world regularly contribute their valuable suggestions here. The collection of contents on this blog is a perfect source of educating oneself on marketing.
Hence, contents are mainly focused on Adwords and several online marketing techniques. The contents are the gallery of case studies, guides, toolkits, white papers, excellent articles and much more.
2) Wordstream: This is a PPC guide arena that provides free educational contents. You can get daily updates on valuable paid search marketing insights. You must go through this resource in order to collect several search marketing
3) Certified Knowledge: You need to become a member for getting access to its contents. It contains best practices, advice and various internet marketing principles.
You can also browse their Adwords video lessons, tools, and search engine marketing library.
4) Search Engine Land: Chief Content Officer for Third Door Media, Mr. Danny Sullivan founded this PPC Academy. Every SEM professional should browse through this blog.
You can also find several comprehensive contributions on PPC. You will even industry updates on regular basis.
5) Search Engine Journal: People, who are in paid search engine marketing should read its contents. This blog is reached with new, analysis, strategies and guides.
6) Social Media Examiner: You will get precious tips and hacks on social media marketing. Top experts continuously share their valuable advice and that is why this is one of the top social media marketing blogs.
7) Ten Scores: The contents here are deeply based on the psychology of the users. You get deep and thoughtful insights from an industry pro.
8) AdEspresso: The unique contents are largely based on Facebook marketing platform. They also provide a collection of case studies so that readers can have in-depth knowledge.
9) Search Engine Watch: For Adwords marketing tips and knowledge, this is a great content resource.
10) Beyond the Paid: Melissa Mackey gives valuable and some unique contents that other blogs have not highlighted.
He always gives quality guides to the PPC amateurs on how to succeed in this platform of marketing.
11) Digital Marketer Blog: Digital marketer is a resourceful library to learn PPC. You can also read good quality PPC articles here.
12) Bing Ads Blog: Bing provides its dedicated blogs on various PPC strategies for the platform of Bing and Yahoo. Other than that you will also get latest updates on Bing ads features, strategies, news and insights.
C) Twitter PPC Chats
#ppcchat experts and online marketers around the world meet on Twitter every week to chat on a wide range of paid search topics. You can participate in this chat room on every Tuesday.
However, it may be a great stage to accumulate deep insights on PPC marketing. However, you can also use this platform to discuss the pros and grow your own network with the experts.
Furthermore, you should also participate in these two chat programs- #pinchat and #semrrushchat.
D) LinkedIn – a vast resource
You should also follow LinkedIn Pulse is a feed that gives regular updates on PPC and Ecommerce articles.
This is another community to interact with the industry pros and specialists. Moreover, you can also discuss on a wide range of paid search engine topics with the group members through email.
Some leading LinkedIn PPC groups-
PPC Pro People:
This group shares best practices about online marketing on, Adwords, Bing Ads, Facebook Ads, LinkedIn Ads and more platforms. Hence, you can also benefit from the insights present there.
Search Engine Land:
Other than its information-reach blogs, you should join their group on LinkedIn. You can also participate in discussions with more than 60000 group members.
This group is currently having more than 11000 members. Moreover, you can also initiate conversations with the group members to get advice on successful PPC campaign.
E) AdWords Help Center
Adwords help center is a support forum from Google Authority, from where you can have advice from setting up Adwords account to managing a campaign.
Also the nontechnical interpretations on how Adwords work is really a helpful library for the beginners. The contents published here gives you a conceptual idea on Adwords strategies.
F) Some Other Top Resources
WordStream provides this wide PPC resources platform for the marketers. However, this program teaches you everything about PPC from basic to the most advanced skills. This is a free educational section and segmented into three sections for beginners, intermediate and advanced PPC marketers.
Since, Google has a dedicated channel on YouTube for providing a thorough guide on Adwords for the beginners. You will get suggestions on various topics related to Adwords through video playlist.
Perry Marshall runs an e-course on Google Adwords. Hence, you should take this online course to have the advanced guide on how to succeed in Adwords platform.
You can also get advice or solutions on various Adwords problems through these two communities.
Since there are plenty of resources on world wide web to help you accumulate knowledge. You just need to invest significant times with patience to pick the perfect answer from the right sources.
However, it is not recommended to get an idea on a certain topic from only one resource.
As an aspiring PPC manager, you have to be a knowledge hunger. You must be an intense learner, who always opts for several theories from various resources on a particular topic. It helps you get a perfect grasp of the intricacies of PPC.
Hence, you have got some of the top resources. Now it is your turn to go through them and have practical experience.
Dinesh has been doing digital marketing since 2007. Now he manages a team of digital marketers, developers, and project managers. As the CEO of Ads Triangle, Dinesh has helped hundreds of businesses to grow their revenue through digital marketing.