Have you ever thought about what really makes a difference in your online sales?
That is quite obvious- Traffic…
And this is really an arduous task to mark your presence when you have thousands of competitors having a tiff over the same goal i.e. traffic.
No matter how well-built your e-commerce website is- initially it needs to be introduced to the people.
It is really important to make the website known to maximize revenue and enhance its reach.
And in order to do so, firstly one must learn- “how to optimize e-commerce website?”
E-commerce conversion rate optimization is always the prime concern and to do so several efforts are made.
This includes the use of tools, strategy formation, SEO, etc.
The more people will know about your website, the more will be the traffic flow.
Consequently, more sales opportunity you will have in your kitty.
Increased visibility and accessibility has become a kind of requisite to augment the revenue figures.
… and to achieve this, every e-commerce website owner makes ever possible efforts.
The first thing that instantly comes in mind is SEO.
With SEO, you not only make your e-commerce website noticeable but also open up ways to drive more traffic.
But yes, not all search engine optimization techniques work well and provide benefits.
Sometimes even trivial mistakes in SEO can put your e-commerce website down and leave many opportunities on the table.
So, let’s check out some tried and tested e-commerce SEO tips that will surely help in doubling the traffic and revenue figures.
#Avoid Duplicity in the Product Description
An e-commerce business is incomplete without imparting the knowledge about products.
And I am sure, everyone is well-versed with the best way to market the product i.e. product description.
In an e-commerce business, there is a very crucial role played by the product descriptions.
It is just like killing two birds with one stone.
Firstly, it illustrates the features and benefits of the products.
Secondly, it intrigues the audience to know the product more.
Therefore, the product description must be unique and well-written.
Generally, where most of the e-commerce stores lack is they use the product description given by the manufacturers on their e-commerce website.
But this is not something that will help to rank well in the Search engines.
“It has been observed that long-form content ranks well”
The same thing goes for e-commerce websites only.
The whole scenario revolves around the customer- “The better you serve them the better you will reap.”
Even search engines understand this and reward such e-commerce websites with a higher ranking.
Try to aid the users with a long and comprehensive description.
So that they can make out- What they will be going to get? What a product is and why is it worth purchasing etc.
Furthermore, this will also result in an enhanced user experience.
So, if possible stretch the product description to 1000+ words.
I know practically it’s a bit difficult to write 1000+ words for each product but at least write for 10-50 top most products.
Along with this, you can add long descriptions on your category pages also.
Any kind of duplicity in the product description can make your website ranking down.
I agree, many times the products are same but at some point, they vary- There can be a difference in color, dimension, etc.
In such a case, the same product description is uploaded against a product.
But this is not how it works…
Use a unique product description for each product even if there is a slight difference.
This will help in avoiding duplicity in product descriptions and improve your SEO efficacy.
This is one of the effective tips on e-commerce SEO used to enhance the ranking.
#Emphasize on User-Generated Content- Reviews and Feedbacks
I hope there is no need to describe what importance does reviews and feedbacks hold in an e-commerce business.
Every e-commerce website strives to register its presence in the top results.
…and to achieve this goal one can rely on reviews and feedback.
This is basically the user-generated content that helps other users to take their purchase decision.
The best part is this kind of content is generated completely free.
As every user has its own opinion towards a product, so whatever review they will give the product page will become unique itself.
Restricting a website to receive reviews and feedback directly hits the user experience.
This is because when someone plans to buy something, he eagerly looks forward to grabbing some public reviews.
How good a product is? How is the performance and durability etc. these are few questions that linger on with every user.
…and to get rid of such queries audience want to gain insights of reviews and feedback.
In such scenarios, not getting the appropriate answers- “It really annoys”
Therefore, always be open and welcome reviews.
Feedback always have an immense impact on the purchase decision.
It has been observed that 70% of the audience check online reviews before making a purchase decision.
So, if your website is assisting the buyers to know the performance of the product then definitely your website is delivering the commendable user experience.
…and will contribute to the success of the e-commerce SEO.
#Opt for Promotional Content to Promote E-commerce Products
How to make the best use of content it is completely up to you.
Content holds an immense power to cajole audience.
“You simply need to use the right type of content at the right time”
Whatever your goal is- Lead generation, brand awareness, the traffic you need to mold the content accordingly to achieve a specific goal.
Advertisements or promotions are two strategies that every marketer opt to increase their product reach.
So, these strategies work as a boon for the e-commerce businesses to make the people familiar with the business offerings.
Not necessary, only when an individual is in need to buy the products and services he will purchase.
Sometimes, you need to arouse the interest of the people by making them aware.
…and nothing can be better than opting promotional content for your e-commerce website.
How does it help?
Ornate your website using promotional content, this will not only help the audience to know your products better but also generate their interest.
Flower delivery website uses promotional content like:
Try to cover every aspect of the product or service in your blog.
Most importantly you need to be consistent in publishing the blogs.
So that you can interact with the audience on a frequent basis and build a healthy relationship.
Make people familiar with the various discounts, offers, tips, case studies, etc. just present everything that can engage people in your content.
The more people will read the blogs, the more they will be inclined towards your product.
How good it would be if you can make visitors familiar with more than one page just with one blog.
If possible, try to go for internal linking so that people can be redirected to other related product pages and explore some more products.
As the number of visits will increase on your website, it will be noticed by Google and SEO will improve.
That’s why the list is incomplete without mentioning the role of content in SEO tips for e-commerce website
#Optimize E-commerce Website Using Long Tail Keywords
After all, it is all about ranking, visibility, traffic, and conversions.
So, don’t you think we have to make every possible effort to grab all this?
There are many e-commerce SEO tips that can help to improve the efficiency of the SEO.
But not everyone is familiar with all such tips.
Usage of long tail keywords is one of the strategies that can help to increase the conversion rate for your e-commerce stores.
Suppose your targeted keyword is “buy shirt”
You can use long-tail keywords like:
Before making any attempt to take them to your website, it is essential to understand them.
What they are looking for, what are the search queries etc. you need to be familiar with everything.
yes, searching the right keyword is imperative for your E-commerce to succeed. However, that doesn’t mean it has to be a long drawn process. Using the right keyword ranking tool can help you get the right keywords with just few clicks.
“Knowing a user better, help in serving them better”
After having all this information by your side you can opt for appropriate keywords.
Before incorporating any keywords in your content, just gander its search volume.
…and opt for long tail keywords with high search volume.
Long tail keywords tend to have a better conversion rate and most of the times people prefer to search using long tail keywords.
In this way, you can maximize the traffic and target more than one keyword in just one.
Your target keyword is ” White hat SEO”
…and you find the keyword “SEO Case study” is having high search volume.
You can easily target the different segments of people searching for two different keywords by using long tail keywords.
It is better to target “White hat SEO case study”.
Using this technique, you can grab enormous traffic for your e-commerce store.
That is the reason why it is among the best e-commerce SEO tips.
#Use LSI Keywords
LSI basically stands for Latent Semantic Indexing.
LSI is of huge importance to boost your SEO.
Everyone is quite familiar with- what is the role of keywords in the SEO process.
Which keyword you are placing and how you are placing them- these two aspects have a huge impact on your website ranking.
If this is the mindset that perfect optimization calls for placing the targeted keyword as many places as possible then you are totally off base.
This will somewhere take your website towards keyword stuffing.
…the practice of keyword stuffing is generally subjected to be penalized by the Search engines lowering your website ranking.
With latent search indexing, you can make the topic more clear to the search engines and tell what the topic is all about.
LSI keywords allow you to use synonyms or plurals, which are related to your primary keywords.
Ultimately, preventing you from overstuffing your main keyword multiple times.
LSI keywords clearly state the relationship between the content and the main keyword. this gives a clear understanding of the topic to search engine as well.
LSI keywords not only enhances the efficiency of the content but also make the topic more clear and understandable.
Furthermore, search engines will be able to read the content just like humans and the content will be more likely to rank higher.
This practice is among the great e-commerce SEO tips that aid in improving the ranking.
#Ensure Websites’ Mobile Compatibility
Have you ever thought about how most of the people spend their free time?
The answer is using mobile phones.
Whether they have any queries or need to do any other activity like -paying bills, making payments, etc.
The first thing that comes in the mind is the mobile phone.
Due to its portability and usability, its demand and use are burgeoning.
People have started relying on their mobile phones not only for researching and socializing but for shopping too.
“It has been observed that in the last six months, 79% of smartphone users have used their phones for online shopping”
This clearly shows what is the role of mobile phones nowadays and how indulged people are in it.
So, it is necessary to optimize your e-commerce website to serve mobile users in the best manner.
When a user opens the website on mobile for shopping, he expects the best experience
…. and if he is unable to get that he prefers to move to some other e-commerce websites.
Ultimately, the scenario ends up with the loss of a potential customer.
On the other hand, Google notices everything and on the basis the kind of response a website is getting- the SEO effectiveness is determined.
Even if a single factor is missing, it will surely affect e-commerce SEO.
The mobile device is quite handy and can be easily carried and used anywhere.
As a result, the number of mobile phone users has surpassed desktop users.
That is why the mobile compatibility of the website is the biggest factor to be considered in e-commerce SEO tips.
You might not be familiar with but yes, site architecture may lead your many customers to run away.
No matter how good your e-commerce website is, but without a proper structure, you are turning your website away from traffic and sales.
Architecture is not always about taking the scale and pencil and just began to draft it.Even in SEO, website architecture holds great importance as it is one of the factors contributing to users' experience.Click To Tweet
Messy architecture not only makes is complex for the visitors to find out the product of their choice but also creates chaos on the website.
Until the pages are not easily discoverable by the users, how will they reach?
…and obviously, the sales will be hampered.
To make all the pages easily reachable by the users and the search engines too, site structure has to be sorted and amazing.
Else, possibilities are the there that some of the pages may remain unindexed which can really contribute to boosting the ranking of the website.
Therefore, focus on the simple and understandable structure for better indexing and ranking.
On the other hand, as we all know users experience also counts in e-commerce SEO to boost the ranking.
Site architecture is also important for this purpose.
Do not scare your visitors with your site structure that makes them feel next to impossible to find the product of their choice.
Just make it simple so that users can easily find whatever they are looking for…and mark your website significance in the eyes of the search engine.
This is also among the productive E-commerce SEO tips used by SEO experts.
#Use of Breadcrumbs on the E-commerce Website
One of the bad experiences that are generally faced by website visitors is website navigation.
Once a user reaches your website, he deserves the best treatment in terms of navigation.
Any kind of inconvenience, faced by the users on the website- simply driving it towards lower ranking.
Moreover, also weakening e-commerce SEO.
Use of breadcrumbs on the e-commerce website plays a very crucial role.
Efficient navigation is something that helps to enhance the performance of e-commerce websites.
By simply working on the onsite navigation the SEO effectiveness can be improved.
And without breadcrumbs, this is not at all possible.
Breadcrumbs leave a trail stating the category and pages you have gone through to visit a particular page.
When a user searches for a particular product he visits and explores many pages.
If again he has to go through the same, this is really frustrating.
Preventing all the hassle and instead of starting from scratch, Breadcrumbs allows them to visit the previous section simply in one click.
This will not only improve the website architecture but will save a lot of time.
If a user is easily finding a product of his choice he is more likely to stay on your website and will never leave it out of frustration.
Overall, it will be a good experience on the website and such websites tend to secure a good position in the SERP.
On the other hand, breadcrumbs work as an onsite linking which makes crawling and indexing faster.
Again, a good move to improve SEO.
#SSL Certificate Installation
One of the biggest concerns that linger on with every user while shopping online is security.
And this is quite obvious, the cases of online fraudulent are reported every now and then.
Sometimes the card details are hacked or sometimes they have to suffer from online theft.
This is the concern that is even understood by the Search engines too.
Hence, prefer to uprank the e-commerce website that can assure the safety of their customers’ credentials while shopping online.
Therefore, an e-commerce website must have an SSL certificate installed.
SSL secured website contains a lock icon and HTTP text.
Such websites are more likely to secure good ranking in the SERP and win the trust of the people.
While shopping on such websites, their credentials are absolutely safe and protected.
As these are the secured websites and safeguard the confidential information of the potential customers.
Especially, if it is an e-commerce website there is a lot of confidential information that has to be protected.
That’s the reason security of e-commerce website is a must and has to be taken care of.
This is one of the effective e-commerce SEO tips that work great to improve SEO.
#Make use of Schema Markup
Organization of the information is not less than a tedious task.
But if the information is well organized with the use of schema markup obviously, it will be considered by the search engine.
So to organize or present the additional useful information make use of schema markup.
I would not say, it impacts the ranking directly but yes, it has an indirect impact on the ranking.
The website with good CTR generally ends up with a good ranking.
And rich snippets would aid in achieving a high CTR.
Using the schema markup, you can easily make your search result stand out.
On the other hand, it also catches the immediate attention of the user.
You can assist the users with ratings, prices and much more.
In this way, the user will be served with better and extended information.
The better you serve the audience, the better response you will get from them.
Nothing can be better than this if users have the reviews of the website or product in the search listing only.
And this is feasible, using the review markup.
Similarly, there are other markups also which you can use to serve the user with more information.
How will the audience buy a product if they are unable to view it clearly?
After all, e-commerce is all about the presence of products.
The better you present, the more you will sale.
When someone visits a store, there are so many aspects which are checked before making a purchase.
This includes- quality, color, material, etc.
But when it comes to online shopping, it is impossible to touch the products.
This really makes a buyer’s journey very tough.
So you have to optimize the image in such a way that it can deliver an impeccable experience to the visitors.
Also, they can experience a clear view of the product images.
To gain a competitive edge, try to assist the audience with the images taken from every angle.
So that audience can have a complete view of the product.
Furthermore, make use of small videos that users can have a complete 360-degree view of the product.
By optimizing the images for the search engine you can easily attract loads of traffic for your e-commerce store.
Check out some points to “optimize your e-commerce images for SEO.”
Make sure that your product images contain some kind of relevant name.
This will help the audience to know the product clearly.
Naming a picture not only helps the audience but also tells the search engines what the picture is of.
As Google can’t read images, but simply can read the titles.
Else, not naming the pictures can push the audience somewhere in the state of confusion.
On the other hand, images will not be identifiable by Google as well.
Suppose, you have an image related to running shoes- it will not be considered as an image by Google.
Until you don’t add “running shoes” in the title.
So, this is one aspect you need to take care of while optimizing the image.
This is another factor that plays a vital role in SEO.
Addition of Alt tags is an important practice when it comes to image optimization.
Many times Google is unable to render the images for some reasons.
In such cases, alt tags work as a substitute which is displayed in place of images.
Use alt tags that better describes the images clearly.
And most importantly, for perfect optimization try to use your targeted keyword in the alt tag.
But do not stress on overstuffing of keywords.
Insert only if it is going with the picture.
This way, the users’ experience will also enhance and users can make out- What kind of image is suppose to be on the page when the image doesn’t open.
Many times the image size is the biggest factor that contributes to increasing the loading time of the website.
Large size images generally lead to increased load time.
…and this is not at all good from the users’ point of view.
So, keep the image size small, this will help you to keep the website loading speed fast.
Images are the most valuable asset of e-commerce stores.
That is the reason why quality images are a must to entice the customers.
Image file type also matters:
Not necessary that everyone is familiar with the importance of file type.
But Yes, it really matters when it is all about quality.
It’s better to opt for JPEG file format to keep the file size smaller.
For e-commerce stores, JPEG is the perfect fit as this format ensures high quality with smaller size.
#URL Optimization is also Required
How messy a URL can be in e-commerce- you can’t even imagine.
…and Yes URL also matters in SEO and due to this its optimization is an integral part of E-commerce SEO tips
Optimization urges for a clear and readable URL.
An SEO friendly URL is always precise enough to conclude -What the page is all about simply by just having a glimpse of it.
There are generally two types of URL- Static and Dynamic
If you will go for Dynamic URL- this is something very complex to understand.
Also, search engine spiders do not consider the dynamic URL SEO friendly.
So, e-commerce websites with such URLs somewhere lack to secure extra attention when it comes to enhancing the ranking.
It’s better to opt for Static URL as this is highly understandable.
Check out some points on- “how to optimize the URL”?
People generally avoid the use of hyphens in the URL.
But this is something that you should focus on.
Prefer the use of hyphens in URL to make it more readable.
Avoid using Upper case letter
Use of the upper case letter in URL is something that you should avoid.
To make the URL SEO friendly- make use of lower case letter only in URL.
This will make your URL better.
Use static and short URL
The static type of URL is something that must be taken into consideration for SEO purpose.
Furthermore, try to limit your URL in a few words.
So that it can be kept short.
Because longer URLs are not at all liked by the search engines.
Keyword in URL
This is another practice to optimize the URL.
If possible mark the presence of your targeted keyword in the URL.
This will end up with better optimization of URL for your e-commerce website.
#Emphasize on Title tag and Meta description
While optimizing any e-commerce page, the first element to consider is the- title tag and meta description.
There are thousands of e-commerce websites making efforts to pull the customers.
So, you need to work very cautiously to stand out from the crowd.
Entice visitors with attractive offers if persists.
Other than this, use magnetic words in the title for product and category pages like:
- Free shipping
- X% off
- Lowest price
- X% discount
You can attract other segments of the audience using “Modifiers” in the title.
Use modifiers like “cheap, deals, best, online, free shipping” etc.
These words have a quick influence on the people and enable them to click.
Whatever description you are giving, that must create an impact on the audience.
Only then they will click on it.
Reaching the website is the secondary thing, firstly you have to convince the visitors to click.
To get a fair reason to click, users prefer to have a look of title and description.
Only after finding it appealing, they will click.
Therefore, the meta-description plays a vital role in increasing the CTR of your website.
So simply bound the users using compelling phrases mentioning lowest price products, exclusive deals, free shipping, etc.
And obviously, the website with more CTR is considered valuable by the search engine and rewarded with a higher ranking.
This is one of the constructive e-commerce SEO tips you can use for your website.
Search engine optimization has become one of the biggest needs of today’s websites.
This is the reason no website is lacking behind to opt for SEO.
There are many SEO techniques used by SEO experts to maximize the results.
But to make the SEO more effective there are certain tips which are followed by the experts to enhance its effectiveness.
In the same way, in the case of e-commerce websites, there are certain e-commerce SEO tips which are a little different than usual SEO.
From the desk of experts, we have compiled the tried and tested e-commerce SEO checklist that really works while optimizing an e-commerce website.
At last, we can say, there is always something hidden that needs to be discovered to bring improvement.
Even in SEO, the old school ways are not enough, you have to infuse new techniques and tips to increase the efficiency of SEO in e-commerce.
Dinesh has been doing digital marketing since 2007. Now he manages a team of digital marketers, developers, and project managers. As the CEO of Ads Triangle, Dinesh has helped hundreds of businesses to grow their revenue through digital marketing.