Everything is going well and you are making huge money out of your e-commerce business.
But will the same scenario last forever?
E-commerce management is really tough and needs to be worked on consistently.
Currently, you are putting all your best efforts and strategies that you can put to grab the customers.
The prices are cheap.
Various offers have been provided.
Then comes a concern-how to increase the conversion rate
And what else can be done to increase the conversion rate in the future?
Just think about that…
Generally, in such cases, people prefer to contact conversion optimization experts.
So, from the desk of experts, there is a lot that you can learn in the concern of e-commerce conversion rate optimization.
Check out the list that can really help you in conversion rate optimization for e-commerce business.
Before discussing we need to resolve the most common concern of the business owners-
Why is my Ecommerce conversion rate dropping?
Not necessary the situation will remain always the same.
Business is running pretty well and the conversion rate is satisfactory too.
Now the business owners might have thought of relaxing on their comfy chairs as the business is doing pretty good.
So they proceed with their thoughts.
Out of the blues, a concern erupts from their side why is my conversion rate dropping?
This is because conversion optimization is a consistent process which can’t be overlooked at any stage.
It needs continual efforts to optimize the conversion rate and make it better and better.
Changing trends and strategies may be a cause of a drop in conversion rate.
Also, there are several other reasons as well.
Same strategies do not work every time as they are also upgraded by time.
Lacking in infusing an important factor which can prove a game changer of your conversion rate.
This can be another reason for taking your e-commerce conversion rate down.
Therefore, keep yourself updated with the important e-commerce conversion rate optimization factors that can make and break your e-commerce success.
Before moving ahead, let’s have a quick discussion on the
What is the conversion rate?
In simple terms, the conversion rate is basically the percentage of the visitors that convert into a customer by purchasing the products or services.
Good conversion rate always indicates the successful growth of the business.
Conversion rate= Number of goal achievement/visitors
Along with the query what is conversion rate, people are also inquisitive to know average e-commerce conversion rate 2019.
And I guess that’s fair enough to know about it.
If we talk about the desktop conversion rate, it is about 3.8 % and for mobile, it is about 2%.
The conversion from desktop and mobile lying somewhere around these figures is a good indicator of growth.
Check out the various ways that you can use to increase the conversions for your e-commerce business.
Ways for e-commerce conversion rate optimization
#Quality of images do affect the conversion rate
Walking by the roadside and taking a pleasant view of the surroundings.
But suddenly, your eyes stuck on beautiful apparel showcased on the dummy.
What will be your next move?
Obviously, you will buy it without a single thought.
But in the case of online shopping, the scenario is bit different, you need to present the products in the best way through quality images.
You just have 8 seconds impress the users with images.
While shopping online it is not possible to touch the products physically.
To make the audience familiar with the products satisfactorily, use qualitative images.
Users will not only have better exposure but will also be clear about the product.
Quality images prevent the audience from being misled and show them the actual look of the product.
A user purchases the product looking at the purple color but in actual when the product arrives the color is magenta.
How the customer will react?
Obviously, he will return it and the business will lose a potential customer.
As the picture shown above, if this is the kind of scenario takes place with the users then…
One thing is for sure, the website will surely lose a customer, neither the product will be bought from the same website again nor it will be recommended to anyone in the future.
Hence, use quality images to give a view of the product as real as you can.
So that no scope of confusion is left and no user is misled further.
The beautifully you portray the product, the more he will be convinced.
# Give a 360-degree product view using the videos
Afterall it is all about spending money.
If satisfaction is not the component, then it will be a total waste of money.
That’s why there are several doubts that keep on banging their head.
When people buy from the physical stores, first they prefer to try the products and afterward they buy.
In the above scenario, they have gone through the look of the product from every angle.
But in online shopping, every website doesn’t provide with the complete look.
So, here videos work like a magic.
You can add 4-5 seconds videos of the products to show it completely to the visitors.
Changing scenarios have brought thousands of ways to enhance the users’ experience.
And video addition is one of them.
So, infuse this procedure into your e-commerce conversion rate optimization and make the most out of your e-commerce stores.
#Entice audience with “Free shipping” to get a competitive edge
When going to the market, thousands of option make you confused?
That is the most common issue with which every buyer vie.
How the solution comes out?
You consider every shortlisted product again and select the one that seems beneficial for you.
Similarly, while shopping if a website is offering something different than your competitors are not offering will have the advantage.
So entice the people with an offer like “Free shipping”
This is something that will strike their mind.
In this way, you can give a good reason the users to make a purchase on your website.
Even though the shipping amount is not so big, but still it gives psychological satisfaction to the users.
Stats says, around 60% of the shoppers abandon their cart just because of additional shipping cost and taxes.
#Generate a sense of urgency in your offers
Do not give a second chance to think over if the users are liking any product.
Grab the attention of the users by providing limited time offers and coupons.
This strategy helps to convince the users to make the purchase within a limited time period.
A user wants to purchase a product and he is liking it too, but not sure when to buy.
So, when the users find the offer is for a limited time, such users are more open to getting converted.
Even if they are planning to buy it later they will buy without procrastinating the decision.
This is one of the effective methods for e-commerce conversion rate optimization.
#Remarket your products
A customer visits the website to buy a product
After exploring every nook and corner of the product page, the products are added in the cart.
They enter their email address too, but somehow the users leave the website without making the purchase.
There can be ‘n’ number of reasons for not taking the desired action.
Now it’s your turn to turn the table and squeeze conversions from such users.
That’s why remarketing is important.
Remarket your products by running Ads to target the previous website visitors on the basis of their behavior.
You never know when a visitor will be convinced to buy it after seeing it again and again.
Target them through emails and take regular follow-ups on such cases.
Ultimately, your e-commerce conversion rate will boost.
#Give resolution instantly using live chat software
Why follow the footprints of others and practice the same techniques for conversion optimization what others are following.
Well… this will not be going to work.
If every website will deliver the same services how will you distinguish yourself?
Enhance the performance and alter the way you serve the visitors on the website.
Until the visitor is not sure about the stuff he is willing to buy, the purchase is not possible.
Assist the queries of the people instantly using live chat software, so that their doubts can be cleared on the spot.
And the role of live chat software will be justified.
It’s a good medium to connect with the people directly and built their trust on your website.
Eventually, after getting the resolution they can move towards the purchase of products and services.
Quick services are one of the effective approaches to drive more conversions on e-commerce websites.
# Keep the navigation simple and sorted on the website
The more you make your visitors travel on your website, the more your conversion rate will be inclined to get lower.
Not grabbing what does this mean?
A website having complex navigation make the visitor struggle hard to reach the product they are looking for.
Not every visitor have that much patience.
Complex navigation may distract the users and create chaos when they are heading to a specific type of product.
Instead of taking so much pain to hit a product they would prefer to move some other website.
Simple and sorted navigation allows users to reach products without any hassle.
Consequently, they get converted without any distraction.
And the purpose of e-commerce conversion rate optimization will also be solved.
# Optimize your e-commerce website for voice search
Voice search really?
If this is your reaction then you are off base my friend.
Consumers life is evolving and so the way they live their life.
The new method of voice search is surpassing the old typing technique of conducting a search.
By 2019, there will around 50 % of the searches in the account of voice search.
So, any e-commerce website lacking to serve the voice searches- Be ready to lose many conversion opportunities.
Voice searches have increased the customer base.
Even illiterates now can make searches on Google.
By targeting this segment of the audience, the e-commerce conversion rate can be optimized very well.
#Make their shopping experience real with reviews
No doubts, people have to face some constraints while they are shopping online.
They cannot touch and feel the products.
So, this is the biggest factor why they are skeptical while buying the products.
And many times people turn their nose up to when it comes to online shopping.
Here, you need to
This work by making their experience as real as possible.
Reviews on the products genuinely tell the audience what they feel about the product and what kind of experience they got.
[click_to_tweet tweet=”Studies have shown that 55% of the shoppers check the reviews before making any online purchase.” quote=”Studies have shown that 55% of the shoppers check the reviews before making any online purchase.” theme=”style5″]
Reviews somewhere back of their mind influence their purchasing decision.
This is what makes the reviews valuable.
Hence, aiding customers with product reviews gives them real experience to know the product closely.
Apart from this, serve customers with a detailed description so the product can be understood with any doubt.
This is another strategy you can opt in the concern of e-commerce conversion rate optimization.
#Optimize e-commerce website to work well with mobile phones
The most important part of any e-commerce website is how it goes with mobile phones.
It is too huge mistake to ignore.
As it may cost to your conversion rate.
According to the statistics, 40% of mobile users prefer to choose another website if the website is not mobile friendly.
If we talk about the figures for 2017, 50% of the total e-commerce revenue in the U.S. is out of mobile e-commerce mobile searches.
This shows how important mobile friendly e-commerce websites are.
If a website is lacking is mobile compatibility, there is a huge percentage of traffic that remains unserved.
Well, this is not at all good if you are in the race of collecting quality traffic and e-commerce conversion rate optimization.
# Cross-sell the products
Right targeting at the right place is the strategy to double your conversion opportunity.
Not so clear?
Make your customers go with the flow when they are in a mood to purchase.
They wouldn’t mind purchasing an additional product if there is something that’s really complementing their main product.
When some is buying a mobile phone, then a complementary product can also be suggested like a phone case and tempered glass.
Give them more opportunities to add products in their cart.
When the products are in the cart- this is the appropriate time to hit the customers with other products too.
Apprise them what others are buying along with the product they are purchasing.
If a girl is buying a dress on your website, suggest her the accessories that can complement the dress.
Also, you can tell how to complete the look with suggested footwear and sunglasses.
Such strategies do work on the shoppers and they are more inclined to extend their purchasing power further.
And again you can be one step closer to e-commerce conversion rate optimization.
Conversion rate optimization tools have become the MUST-HAVE of every website.
Without these tools, success is a little far and hard to achieve
Even if it is about e-commerce stores, you can take help of various tools to improve the e-commerce conversion rate.
Take a look:
A good tool to strengthen the various elements of the website and improve the weak elements.
You can test two or more variations of an element on a website and figure out which is working better.
You can easily bring out the influencing headlines, descriptions, layouts, graphics, CTA’s, forms etc. on your website.
Ideas are never limited they keep on popping every now and then.
But is it necessary every idea will work the best?
Some may be outstanding but some may prove to be disastrous too.
A/B testing allows you to serve with the most productive and influencing elements on the e-commerce website.
With split testing, it is easier to make every element worth and bound the audience to make the purchase
A/B testing is not the one time task.
In fact, it needs to be done repeatedly until the best possible outcome is achieved.
This will help you to bring out the productive version about which you would have never thought.
Ultimately, you can have more conversions on your e-commerce website by serving the audience with the best.
Generally, it is considered that by expanding the budget, the conversions can be increased.
But this is not the ultimate option to do so.
Even A/B testing open up ways to improve the conversions.
Not necessary, the first idea will be successful to achieve the results envisaged.
You need to keep up the work to bring improvement and the most effective version.
And to do so, you can use VWO to perform the A/B testing and bring out the best.
The tool is quite easy to use and make changes.
You can alter the headlines, images, buttons etc. to bring out the best version.
Creation of multiple variations of the website helps to find out what kind of website will work best in the market.
With VWO, test variations of every element to ornate your website and serve the users with the best.
Also, the tool is enriched with inbuilt heatmaps that allow you to track visitors browsing activity and clicks.
The best part is VWO is compatible with all kinds of mobile devices like mobile phone, tablets, and laptops as well.
Changes are the demand of the ever-changing scenario.
But which change will be productive it is really hard to find out.
This is the reason why people go for A/B testing.
When it is about the conversions, relying on the guesswork is not the strategy of professionals.
There has to be some solid proof of good responses received on the changes done.
AB Tasty is the right tool that can be a good choice in this concern.
Never let your any idea go waste.
In fact, test it through A/B testing and observe what kind of response it is getting.
The tool is capable to assist you with the easy-to-use visual editor to create the experiments in no time.
Furthermore, it also helps you with data insights as you can have a view of session recording and heatmaps to understand the users’ journey.
Better users’ experience is always equal to a better conversion rate.
Heatmaps not only allow you to improve the users’ experience but also the usability of the website.
Understand the users’ behaviour on your website and track how they are scrolling the page.
Using heat maps its easy to identify the dead areas of the website where users hardly reach.
And you can also find out the hotspots where users interact the most.
This tool helps you to analyze the product choice of the customers, habit, interests etc.
Such information helps to offer or suggest the products on the basis of their choice and drive conversions.
This is because to serve any users with the product recommendation of their choice, its necessary to know about the users.
Only then it’s possible, to address his kind of liking.
To drive the conversions, the prime concern is to drive quality traffic.
Heatmaps allow you to improve website navigation so that users do not get stuck.
And they can explore every nook and corner of the website smoothly.
As a result, you can experience a boost in the website traffic and conversions too.
Using a statistical report, it’s is easy to find out the weak and non- working areas of the website.
Such areas are of no use, but by working of weak points their usability can be enhanced and every element on the website can be made worthy.
This tool makes you familiar with many important aspects that can be used to improve the e-commerce conversion rate.
You can check how visitors discover your website- Is it organic traffic, referral or any other.
What is the conversion rate, what is the dwell time of the website, from where they are visiting, the customers are new or existing?
These are also some of the important aspects that you can study using Google Analytics.
Will you be not interested in knowing which sources are driving the highest conversions and which are not?
Analyzing such information, you can startegize to make the strong areas stronger and save the spending of time, efforts and money in concern of weak areas.
Apart from this, you can also plan in which website areas it is worth to spend.
Targeting such areas, help to boost the existing figures of clicks, traffic, and e-commerce conversion rate.
The tool allows you to understand the behaviour and check how the visitors interact on the website.
It is a heat mapping tool, you can avail the click functionality, session recordings, cursor movement etc.
This will help you to know how users engage on your website.
Once, you are familiar with the website traffic pattern, it is easy to serve the users with what they want.
The best part is it helps you to understand the users visually.
Every insight you collect using hot jar is of great significance which helps you to make the necessary changes.
Most importantly, if you really know what is making the visitors leave your website.
Obviously, you will improve or fix it as soon as possible.
With the hot jar, this is also possible.
On which page and what step the customers are leaving the website, hot jar makes this information identifiable and gives you the room for improvement.
As discussed above, reviews play an influential role when it comes to making a purchase decision.
Not necessary, every person visiting your website have already made their mind what they want to purchase.
Every user wants to purchase the best product in his knowledge.
Hence, the efforts are made to know the product closely and obviously this is not possible without using.
Also, the usage of every product is also not possible at a time.
Here, the reviews will help as you can learn from the experiences of others.
Integrate Yotpo tool with your website and allow your users to leave reviews about the products they have bought.
Presence of product reviews will give another reason to the users to trust your website.
Even 90% of the customers agreed their purchase decision is somewhere influenced by the positive reviews.
There are various elements on a website that leads to conversion.
But how will you find out?
The crazy egg is another tool that helps you to understand the user’s behavior on your site.
The tool allows you to analyze their scrolling and click behavior.
To uproot any problem, first, you need to be familiar with it.
Crazy egg aids you to find out those problematic areas and work on them accordingly to boost the conversion rate.
Which part of the website grabbing more attention and which part is almost dead- this is important information in order to improve the conversions.
Using crazy egg you can be familiar with such information as well.
Crazy Egg still offers a lot to do like click maps, heat maps, scroll maps, A/B testing, users’ recording etc.
Usage if its every feature takes you a step closer to make conversion rate better.
Hence, do not ignore the usability of Crazy egg tool features when it comes to e-commerce conversion rate optimization.
Optimizely is another effective tool that can be used for A/B testing.
Another strategy to improve the conversion rate is to enrich the website with excellent elements.
But to figure out what is excellent you need to test it.
Here comes the need of A/B testing.
Optimizely makes it feasible for you to test various elements of the website.
You can test various layouts, headings, colors, etc. to bring out the perfect element on your website.
A/B testing is considered as one of the effective methods of e-commerce conversion rate optimization.
The tool gives you the feasibility to transform the users’ experience – better to best.
Because a website at its best tends to attract more people, clicks, and engagement.
The foremost factor for the success of the business is -Management.
You wanna know how?
How satisfied and happy the customers are, play a crucial role in the sales of e-commerce products.
So, it’s your duty to keep them happy and serve them best to maximize the conversions.
Sales mate works with the same intent to serve the customers with the best.
When it comes to e-commerce, management is really a taxing task.
With Salesmate it is easy to have a more organized sales process in your e-commerce store.
Now no need to get too much busy to acquire people’s engagement.
Just Use Sales mate to engage with the people using modern techniques as it is designed exclusively for customer relationship management.
Now, you can organize every valuable information like details, other relevant information, buying history without any hassle.
Hence, you can segment and target the audience with ease
Using the tool, have valuable insights and generate quality leads that end up with the conversion.
Keeping a track of users’ s behaviour is an important aspect that is also viable with the Sales mate.
Data entry, pipeline views, CRM are some important aspects that can transform the figures of the conversion rate for your e-commerce business.
Get the perfect idea of how each visitors respond to your e-commerce venture.
It is really difficult to know the actual performance with a handful of the crowd.
So, beta testing is not a good idea.
It’s better to opt for Helio tool to know the actual situation and performance of the e-commerce venture.
Helio tool allows you to have the golden insight of user surfing on the e-commerce store.
It is an amazing idea to test the real audience and collect the user feedback to find the rooms for improvement.
The tool works amazingly to make you aware of the users’ behaviour and deliver them the best.
Furthermore, you can use this information to showcase the product from your store on the basis of their behaviour.
Nothing can be better than this for an e-commerce store owner if he really knows what makes the users happy.
Because this is the thing that is really hard to grab and without understanding the audience, it’s next to impossible to serve them with what they want.
Therefore, make use of Helio tool for your e-commerce ventures.
This will aid in knowing and monitoring the performance of the ideas and concept that you want to infuse in your e-commerce business.
Collect reactions on your design and eliminate the bad one before the time and money are wasted.
A website is having enough traffic but still, there is an unanswered question.
Why the visitors are not converting?
Mouseflow will help to know the reason what is making the visitors leave the website without making the purchase
Find out the areas of concern and work on them in order to increase the conversions.
Mouse flow allows you to monitor the visitors’ journey on your website and figure out the pain points.
Instead of depending on the guesswork, it’s better to be clear about what is frustrating your audience.
You can go for session replay and just like CCTV you can see the recorded activity of each website visitor.
Mouseflow makes it viable to track mouse movement, clicks, scroll etc. which makes it easy to understand the audience and their behaviour on the website.
Furthermore, it’s easy to grab the valuable feedbacks by creating interactive surveys.
This will help you to peek in the minds of the audience and know their perspective.
Hence, you can easily make out what all is not liked by the visitors on your website.
Track page-to-page activity of the visitors and target the sections where users are getting stuck or going back.
Every activity performed by the visitors on the website gives you the scope of betterment.
You simply need to identify it.
Heatmaps help you in this concern, what is working and what is not working is no more a mystery.
It gives you all the necessary information in an easy-to-understand format.
Therefore, Mouse flow can also assist you to do wonders in the concern of e-commerce conversion rate optimization.
To achieve success in e-commerce business is a huge task in itself.
That requires a lot of efforts and innovative approaches to please website visitors.
Every day there is something new to learn and practice creative approaches to turn the visitors into customer.
So, it needs to keep yourself updated with the new and effective ways opted in the market for e-commerce conversion rate optimization.
Keep yourself one step ahead of your competitors to drive the traffic to your website and provide them with pleasant user experience.
Deliver them a service that they can never forget and compelled to visit your e-commerce website again.
Just add on the above-mentioned techniques to optimize the conversion rate and see the noticeable difference.