Are you lagging behind your competition?
People not visiting your website?
Is your business struggling to survive?
If you answer ‘yes’ for any above questions, then this blog is for you.
Do you know people walk into a bar/hotel/restaurant/repair shop, etc by finding it online?
A finding by Google shows that 80% of people rely on the Web to find and choose a business.
So, how can you influence their decision to choose your business over your competitors?
Simple, by investing in digital marketing.
But, will it guarantee you the result?
Yes, we will tell you the digital marketing tips that will be a success for your business.
Digital marketing has the potential to move mountains if done right.
So, this blog will cover all the digital marketing tips required to outshine your business from the competition.
But, before moving towards the best digital marketing tips let’s first know what is digital marketing, why digital marketing and how it can benefit small businesses.
What is Digital Marketing?
Digital marketing is all about advertising through digital channels.
The channels can be social media, mobile application, email, web application, search engines, websites or any other latest channels.
In a more understandable language……
When you market your product or service through electronic devices, it is called Digital Marketing.
Why Digital Marketing?
Within a short period, the importance of digital marketing has increased.
It has become as significant as a customer is to a business.
There are over 4.39 billion people who use the internet and this figure is only increasing.
The scope of traditional marketing is limited to print ads, phone communication or physical marketing.
Whereas, digital marketing has email, content, video, social media, web-based marketing, etc.
With an abundance of opportunities available, you can enhance your customer base and boost your revenue in a budget by being creative.
There are plenty of tools like an analytics dashboard where you can monitor the success of your campaign.
With several tools, you can also check the performance and ROI of your campaign which you can’t do in traditional marketing.
Digital Marketing for Small Business
On average, we receive so many questions from entrepreneurs on whether digital marketing for small businesses is effective or not?
Or is it beneficial to invest in Local Digital marketing?
The answer, of course, is a “yes”.
Digital marketing for small businesses is not only effective but also it helps them to thrive.
There is stiff competition between small businesses and to survive you need to stand out from your competitors.
Digital marketing can help you acquire more leads and sell faster at a lower cost as compared to traditional marketing.
There are a lot of advantages of digital marketing for a small business. Some are mentioned below:
- Business can easily reach their target audience
- Has the fastest lead generation method
- Availability of digital content
- Brings in organic traffic
- Outstanding marketing tools to track performance
- Real-time marketing campaign data analysis
- Delivers higher ROI
- Helps you compete with large corporations
- The cost-effective way to market your business
- Makes your business more competitive
- Attracts Mobile Customers
- Build trust and credibility
There are numerous other advantages of digital marketing for local businesses.
But, the implementation of digital marketing requires proper strategy formation.
Running a website or some ad-campaign is not enough to boost your business.
That’s why we have bought you all the digital marketing tactics and tips required to boost your business.
Let’s get started!
Digital Marketing Tips
Whether you are running a small, medium or large enterprise, you need digital marketing to survive.
Everyone is utilizing digital marketing to get the most out of it.
Being an entrepreneur you need to be at the top of this game.
Digital marketing is a vast field and requires a lot of effort and patience to excel.
Managing all the big-small tasks can be a little hectic.
But, there is a professional firm specialized in digital marketing services for small and medium businesses that can help you out.
Follow these digital marketing tips to get an edge over your competitors.
# Connect With Your Customer
We hear so much about how important it is to connect with our audiences.
But, how many of us connect with them?
No matter how eminent marketer you are, or how much you spend on your marketing campaigns.
If your audience didn’t connect with it, you are just wasting your money and time.
Your advertising campaign becomes successful by 50% the moment your audience gets connected.
But, how will you connect with them?
Here are small tips that can help you in connecting with your target audience.
1. Target “you real audience”, not everyone on the web
There are billions of people on the internet.
And everyone is not your target audience.
You need to define the right group of people and then work on them.
For example, let’s say a customer visits your landing page.
And, if the imagery headline, body and, CTA don’t reflect what the consumer wants he will simply click away.
That’s why it is important to know who your real audiences are, and what they want.
2. Prepare a list of “what you know” about your audience
You have defined your target audience and you know what they want.
It’s time to make a list of all those huge-tiny details and target them accurately.
Above all, a list of your audience will help you in many other ways.
3. Communicate your brand’s story
Stories are a powerful medium to connect with your audience.
Describe your journey to your audience.
It will be more effective if you do this at an early stage of your business.
4. Talk to your customers directly
Make the voice of your brand and use it in your content and social media posts.
Remember, don’t address the masses, talk to them like you talk to your friends.
If writing a blog write it in a way that it looks more like a conversation at a Starbucks than a speech.
If you will talk to your customers more often, they will provide you with valuable feedback about your product/service.
5. Deliver a Valuable Insight
Everyone loves exclusive things.
Give your audience something they can’t find anywhere else.
Instead of just repeating the old topics, come up with something exclusive.
Show your audience that you have got something unique that no one has.
So, create some unique content and see the result yourself.
# Develop a Relevant Marketing Strategy
Developing a relevant marketing strategy is one of the most essential digital marketing tips.
A strategy is a roadmap that will lead you to your goal, but if the roadmap is not appropriate how will you reach your goals?
Developing a marketing strategy is not enough.
The strategy needs to be relevant and achievable.
Refer these steps while preparing a strategy
- Gather the facts
- Prepare a vision statement
- Develop a mission statement
- Identify strategic objective
- Create various short-term plans
- Manage the performance for a few months.
Give a greater focus on checking the performance and making the changes as and when required.
To get a better result don’t make your strategy rigid, instead, mend it whenever needed.
# Stop Doing Everything at Once
This is a mistake that even experienced marketers make.
They try to achieve everything at once, without having a strong knowledge.
For instance, you set up several social media accounts, PPC campaigns, started regressive blogging, etc.
But, performing all of these at once will decrease the efficiency.
Also, if you launch several campaigns at once, you won’t be able to track and determine which marketing campaign succeeded.
You will also miss the areas in which more work is required.
Instead, follow the “less is more” concept and focus on quality rather than quantity.
Be consistent in whatever you post. As it’s the only way to build loyal customers and generate revenue.
# Find “Your” Social Media
People are consuming social media like hotcakes.
As per the research, the total number of active social media users accounts for 4.388 billion in 2019.
And every business knows the advantage of social media.
So, they post a lot of content on ‘all’ social media sites.
But, it has become disastrous for most of the business.
Wondering how? Isn’t social media known for generating leads?
Yes, social media is known for generating leads and boosting revenue if utilized right.
As a marketer or a business owner your focus should be finding your place on social media.
Instead of trying on every social media site, try to find the sites which will be suitable for your target audience.
The sites which the target audience visits the most.
Some information on social media sites which will help you.
Facebook has 1.9 Billion active users with an average spend of twenty minutes a day.
The social networking site is dominated by females, 83%, women use it in comparison to 75% men.
Facebook is best if you want to target Generation Z and Millennials.
Instagram is considered favorable for brands as 53% of Instagram users follow some brands.
The users of this photo-video sharing app are also young, with an average age below 35 years.
Like Facebook, Instagram is also dominated by females.
Around 2 Billion people watch videos per minute.
You can tell your brand’s story through videos or make a short video of your blog content.
Youtube has a versatile age group users. And is largely dominated by males.
Advertising on twitter needs to be catchy and super engaging.
As people only spend 2.7 minutes on twitter mobile app per day.
Twitter has younger people than any social media site, most twitter users are between the age of 18 to 29.
So twitter has a vast scope but it also needs a lot of effort to grab the attention of its users.
Linkedin is a professional site and is widely used for B2B advertising.
45% of LinkedIn users maker 75K/year or more.
It is a male-dominated site, with 31% male using it compared to 26% female.
One more important aspect is that most LinkedIn users don’t use any other social media sites.
There are so many other social media sites like Reddit, Pinterest, Tiktok, etc.
The list is never-ending.
It depends on you which social media site you choose for your business.
# Utilize Influencer’s Marketing
Influencer’s marketing is a new field but it is amongst the most compelling digital marketing techniques.
It can give you an edge over your competitors.
This is a relatively new concept but is powerful if implemented properly.
If you have not heard about this before, influencer marketing is a way of marketing through an influencer.
In this, you pay an influencer of your niche and they promote your product or service.
A study showed 80% of marketers have found influencer marketing beneficial.
71% of marketers have reported an increase in lead generation and a boost in total revenue.
There are various types of influencers for various domains.
- Bloggers and Vloggers
- Social Media Influencers
- Tv Stars
- Nano Influencers
- Thought Leaders
- Mainstream Celebrities.
If your targeted audience is Millennials then influencer marketing is a good fit for you.
As millennials get influenced by influencer’s recommendations.
# Don’t Ditch Your Email List
An email list is an asset to any business.
Your email subscribers are already your fan, you just need to make them your customers.
They are 3 times more likely to share your content on social media, thus providing you more audience.
Most marketers don’t consider their email list important.
Rather it is the opposite.
Email marketing has the potential to turn cold prospects into paying customers.
# Use the SEO Smartly
Anyone who has heard about digital marketing knows what SEO is.
But many don’t utilize it optimally.
They think it’s a complicated process.
However, SEO is not as complicated as it seems.
SEO is the best way to generate organic traffic.
And SEO is not only about keywords or PPC campaigns.
Many businesses have evaporated their money in PPC ads rather than investing in long term SEO.
SEO is a vast field, but there are four main parts that you should consider.
- Website optimization
- Page optimization
- Device optimization
- Credible link building.
You might take time to learn SEO, but it gives an outstanding result once you learn how to implement it.
There is another way through which you can implement SEO for your business.
You can hire a result-oriented digital marketing company that can help you derive organic traffic through SEO.
# Build Your User Experience
It is one of those digital marketing techniques which you should never avoid.
All your work will go in vain if you fail to provide a positive experience to your users.
Positive user experience makes users loyal to your brand or product.
Whereas a negative user experience will make them irritated and they will discontinue using your product.
So, build a user-friendly product.
Here are some areas which you should monitor for providing better user experience.
Creativity is always welcome but doesn’t neglect the thought process of the masses in the hurdle to be creative.
Use these for a better user experience
- Logo on the top-left corner
- Keep the navigation menu on the up on the right side
- Call to Action button on the top
- The search feature in the header
- Sign-up form on the footer
- Social media link in the footer
- Social sharing button on the left side of the page
- Site map and other less-used click links on the footer
2. Visuals and Typographic Hierarchies
Make your content text distinguishable to enhance readability.
Text in your content has four levels:
- Title (H1)
- Headings (H2)
- Sub-headings (H3)
- Paragraph/body text
For setting the visual hierarchy you can work on following
- Type Contrast
Don’t make your website shout.
Make your website design simple and elegant.
Don’t use too much of anything, whether it be animations, colors, content, etc.
Keep these in mind while designing your website
- Use White Space
- Don’t use too many pop-ups
- Make your design simple and clean
There are various other principles which you should consider while designing your website.
But these were the basics, which can be easily implemented.
# Match Your Content to Buyer’s Journey
Content marketing has the power to influence the audience’s behavior.
It has the potential to generate both qualitative and quantitative leads.
But many marketers fail to achieve the expected result.
The main reason is that they are not able to align content with a buyer’s journey.
The buyer’s journey indicates the progress that an individual makes towards a purchase decision.
It has three stages:
Top of funnel — Awareness
The first stage is also known as the educational stage.
It is the stage where the buyer has discovered a problem and is seeking the solution.
So, in this stage rather than trying to sell, focus on educating the buyer.
Provide buyers these types of content at this stage.
- Blog post
- White paper
- How-to video
- Educational webinar
- Email newsletter
2. Middle of funnel — Consideration
This stage is known as the evaluation or solution stage.
Your focus should be providing content that explains the benefit of different solutions.
You should also tell the potential buyer how your brand is better than your competitor.
Types of content that should be provided:
- Case study
- Product sample
- Demo video
- Product webinar
3. Bottom of funnel — Decision
This is the stage where you should pull the purchase trigger.
In this stage, the individual needs the details that will help them to support their purchase decision.
Types of content for this stage:
- Free trial
- Live demo
#Analyze Your Advertisement’s Performance
Analyzing is amongst the most powerful digital marketing tips.
If your ad doesn’t perform well, analyze it properly and try to know the big picture.
Try to see if there is a mismatch between what people are searching for, what you are showing them and the landing page on which they end up.
Once you know what’s wrong then you will be able to optimize the ads for a better result.
# Be Consistent With Your Design
Consistency is key when it comes to a product or service.
It is also counted amongst the digital marketing best practices.
Your digital marketing success depends on how consistent you are with your design.
A consistent design helps users to become more friendly with the product in hand.
Consistency in design happens when all the elements of the design follow a set guideline.
A consistent design helps users learn faster.
Let’s say the letters of the alphabet are the consistent elements in your design.
Once the user knows the alphabet, no matter wherever he goes he will be able to communicate without any problem.
Consistency also discards confusion, users become frustrated when they feel confused.
They simply stop using that product.
Also, while running an advertisement campaign it is advised to be consistent with your design.
You get busy practicing other marketing techniques that you forget to pay much attention to backlinks.
Backlinks are a major ranking factor by Google as they represent a vote of confidence.
They also tell the search engines that your content is true or accurate.
If many sites or blogs have given links to your site this indicates search engine that it is worthy to rank your content/website higher.
An easy way to earn backlinks is by sharing your content as much as you can.
Network with people of your industry and ask them to link your blog in their publishing work.
Doing this will improve the performance of your content.
But remember, don’t earn backlinks from low-authority or potentially spammy sites.
This will hamper the performance of your content.
# Optimize your Website for Mobile
Mobile optimization is one of the most crucial digital marketing tips.
As per a study, over 3.5 Billion people use mobile internet.
And as the world is upgrading from the desktop to mobile, your business also needs to be reform.
Google has also decided to decrease the search engine ranking of content/website if it is not mobile-friendly.
So, it is now important that your website becomes mobile-friendly.
A mobile-optimized website also enhances the user experience and increases the average time of the audience.
Also, if a visitor finds it easy to navigate your pages and read content effectively your chances to convert them into customer increases.
We all are fighting for user’s time and attention and users can’t wait for your website to load.
An optimized website fastens mobile website speed and gives you an edge over your competitors.
# Manage Facebook Ads with Ads Manager
Use ads manager to manage your Facebook ads more effectively.
Ads manager helps you to manage and optimize your ad campaign.
With the help of ad management, you can view, make changes and see the result for all your Facebook campaigns, ad sets and ads.
Ad management is a free tool from Facebook.
# Thank Your Email Subscribers
The word ‘Thank You’ is very powerful in eCommerce.
When someone signs up for your email newsletter or bulletin, you should contact and thanks to them quickly.
It shows that you are committed and appreciate their interest.
The thank you mail also shows that you care about your customers and value them.
Customers appreciate it and it increases brand loyalty.
# Use Paid Advertising at the Right Time
Various entrepreneurs spend too much of their working capital on paid ads at the initial stage of their business.
They believe that it will derive some early traffic.
But depending completely on PPC ads without any sales funnel and a long SEO strategy is not a sustainable method.
PPC ads will bring traffic but the traffic will be quantitative, not qualitative.
And as you need to pay for each click in the PPC advertising, huge traffic and no conversion can become expensive.
Your goal should not be just getting traffic but the qualitative traffic which can be converted into sales.
And without SEO and sales funnel, it is difficult to achieve.
Instead, you should follow the three basic steps:
- Create an engaging and applicable offer like a newsletter or a free ebook.
- Make your website content appealing.
- Create relatably and targeted PPC ads to get people on board.
Remember don’t try to convert a cold prospect into an immediate buyer. First, engage with them and then convert them into your buyer.
# Use Remarketing Effectively
Remarketing is all about advertising to people with whom you already have a connection with.
These can be anyone, your website visitors, your twitter followers, your Facebook fan, your email subscribers, etc.
Through remarketing, you can reconnect with your past visitors and increase conversions.
Remarketing also helps you to remind your clients that you provide the service they are looking for.
And when clients are exposed to your brand multiple times, they will become familiar with it and are more likely to buy from you.
Considering all these advantages every entrepreneur should invest in remarketing.
Remarketing has proven to be more effective and offers a higher return than normal advertising.
All the major advertising tools from Google Ads to Facebook offer remarketing.
Though Facebook has named it as a custom audience.
# Don’t Forget Bing Ads
Most only think about Google Awards when I mention PPC advertising.
They forget bing ads.
No, we are not doing Bing Ads vs Google Ads
Indeed for the PPC advertising, Google Adwords is the most renowned website but don’t neglect the Bing ads.
Bing Ads can get you a good result in a budget.
If you are running a small business you should not see Bing ads as an afterthought.
Bing ads will provide you with a higher CTR and CPC is also way less than Google Ads.
Also, one promising advantage of Bing ads is that they offer a better device targeting than Adwords.
Another major advantage of Bing ads over Google ads is that Bing provides more transparency and control over search partner targeting.
There are lots of other benefits associated with Bing ads and you should not take it lightly.
# Publish Less, Promote More
Writing quality content is not enough.
You need to promote that content so that it can reach the right audience.
There are a lot of ways to promote your content. Some of the easiest ways are listed below.
- Share it on social media multiple times
- Send it to your email subscribers
- Reach out to the influencers
- Connect with people who have shared similar content
- Convert that content into video
- Submit your post to your content community
- Do a guest posting on a relevant blog or online publication.
Till now you must have a clear picture of the digital marketing tips that can help you to derive traffic and accelerate your conversions.
Now, it’s time to unveil the things that you should not do in digital marketing in 2020.
What Should You Not do in Digital Marketing?
We have already mentioned the digital marketing tips which you should consider for boosting your website.
But with the technological advancement and widespread increase in digital literacy, it is easy to mess it all up.
So, this section is to prevent you from making those digital marketing mistakes that will land you in trouble.
Sacrificing quality for volume
Choose quality over volume.
Quality content will connect with readers and give them what they want.
It also keeps people on your site.
Neither Google nor your customers are concerned about the quantity of content you churn out.
But they look at what insight your content is providing.
So, always put more effort into quality over quantity.
2. Not Optimizing Local And Voice Search
Voice searches have become extremely popular.
As per a research 40%, adults use voice search at least once in a day.
While 20%, use it once in a month.
So, to optimize your website for voice search if you want to stay one step ahead.
3. Not Setting a Digital Marketing Budget
Not putting your funds aside for marketing can cause one of the two things.
First, no fund means no digital marketing and without digital marketing, your business will struggle to survive.
Second, you will realize your mistake and will pump money from other departments.
This will damage your entire business budget.
Both options have the potential risk of destroying your business.
To avoid this prepare a digital marketing budget with all other business budgets.
4. Expecting Excellent Result In No Time
Digital marketing is a technique, not a magic stick that will show you the result instantly.
You will see some results in a shorter time.
But you need to have patience as it will take time to achieve the gaols.
5. Paying For Followers
This is something that you should NOT do at all.
You earn followers not buy them.
Or even if you do it will be worthless as you won’t be able to retrieve any benefit from all these.
Instead, build followers and engage with them so that you would be able to convert them into sales at a later stage.
Digital marketing is a powerful tool that has the potential to uplift any business.
Although many marketers are not able to utilize it entirely.
Due to which they fail to get the desired result.
With the help of the above-mentioned digital marketing tips, you would be able to boost your business.
These digital marketing tips will also help you to triumph over your competitors.
Dinesh has been doing digital marketing since 2007. Now he manages a team of digital marketers, developers, and project managers. As the CEO of Ads Triangle, Dinesh has helped hundreds of businesses to grow their revenue through digital marketing.