I once had a client who created a robust website for his business and just wanted tons of traffic.
He thought that’s the rule to win in digital marketing! More traffic is equal to more conversions!
Soon he was getting tons of traffic.,but guess what? No conversion!
He also had created an amazing landing page for ads which was driving users to the page more than expectation.
But, in both cases, the users were leaving the page without taking any desired action.
He couldn’t understand what was wrong with the website?
Indeed, he was disappointed.
In his words, “I have my spend my time, energy and money not just for the traffic, damn… where the conversions?
Yes, conversion! We all want our users to convert.
It’s not just the traffic, but traffic that converts matters!
So firstly it’s important to know where your audience is getting stuck.
Secondly, figure out how to fix these issues.
But hey, what if you are not a CRO expert?
Or, you can’t afford to spend hours understanding the strategies to implement?
That’s why we have digital marketing conversion tools.
There are digital marketing conversion tools that will help you in this journey.
Some tools will fix the minor issues while other will guide you to fix the major ones. But all of them will help you to optimize your conversion rate.
You don’t have to use all of them. I am not going to bombard you with a long list of digital marketing conversion tools.
All you to do is analyse the issues of your site and then pick the tools that needs to be fixed. Simple, right?
But before you deep dive into the list of digital marketing conversion tools. Let’s simplify What is digital marketing conversion?
What is digital marketing conversion?
Conversion is the ultimate aim of any business. But what does this means in real sense?
Many people make mistake in this and consider conversion as just equal to sales.
Wait a minute, is that a mistake?
Yes, indeed it is!
While sales is the aim of every business, but in digital marketing conversion is not always equal to sales.Data suggests, 92% customers when visiting your website for the first time aren’t really there to buy anything.Click To Tweet
Well, numbers don’t lie! But what if these visitors clicked on the website and read your blog that you wanted them.
Even better, what if they shared that blog. Or fill the form or added few items in the cart but not completed the billing.
What do we call this? Well in digital marketing we call this conversion.
Did you get the point? Conversion is not necessarily equal to sales.
Everything you do in digital marketing that is designed to bring the customer closer to making the purchase is called conversion.
Increasing the conversion rate of your business is the best possible way to increase your sales.
Not just for your website ranking but for adverts too.
Think it in this way, would you want more customers by optimizing your advertisement? Or, by doubling your budget? That’s what conversions are meant to do.
The trick is to know where the visitors are getting stuck.
Sometimes just a price drop or free shipping offer will make the visitor complete the purchase.
Other times, you need to answer the searcher query through your blog or FAQ and engage them further in the buying cycle.
So coming back to the question: What is digital marketing conversion?
Now, you know any action taken by the visitor on your website or the landing page is called conversion.
This includes fill out contact forms, calling, browsing products, reading website content or request free quote, so on and so forth.
It’s all about knowing where your customers are getting stuck.
It may be in the website, landing page, content, research or just CTA.
You need to identify the issue and then implement the solutions. I have compiled a big of digital marketing tools.
So do you need to use all of them? No! Not at all. You just need to use these digital marketing conversion tools to fix the issues where your customers are getting stuck.
What are the top digital marketing tools?
Tools for improving conversion on the landing pages
Landing page is the very important part ad adwords campaign.
You are paying hundreds of dollars for those clicks. You surely don’t want the visitor to click the ad, land on the page and then, bounce back!
Yes, making your landing page work is difficult. But, do you know there are tricks to boost landing page conversions?
Apart from these tested tricks, there are also tools meant specially to ease your work!
Here are top landing page tools you must use instantly:
Are you a coder? Or, an expert of HTML to create super successful landing page? No?
Well, guess what, with unbounce on your side you don’t even need one.
Yes, unbounce is an amazing tool for building, testing and trying responsive landing pages.
The best part is it’s easy to use drag and drop feature, pre-built templates, SEO friendly features, and easy to compress photos with just a click.
Improving a landing page conversion is not a big deal. Once you know landing page best practices, you can easily use the tools amazing features efficiently.
The tool is best suited to create lead flows that are meant to boost the conversion rate of white papers, blogs, ebooks, etc.
With unbounce you can create an optimize different and dynamic landing pages in minutes, In short saving your time, and energy.
Converting a visitor into a customer can be really hard.Data says, 50% of visitors will leave your website without even clicking the other pages. Click To Tweet
This depends on the type of industry and the content your website displayed.
This is where you need a tool that can tell your the leaky areas.
Crazy egg shows exactly where your customers are dropping. Plus, why the visitors aren’t converting.
This is a highly reputed tool that has been used by nearly 120,000 companies to improve the website UX and boosting sales.
The tool will start analyzing your website and user behaviour right from the time you install it.
See how crazyegg analyse this website and highlighted the issues:
Once you get an in-depth understanding of how the visitor is behaving on your site you know what are the areas to work on.
So if your website or landing page is not bringing sales in, you need to know the answers of the following questions:
- Where are the visitors spending the most time?
- Where are the people clicking?
- Who are the most engaged visitors of the site?
- Why are people abandoning the site?
These queries can leave a big impact on your conversions. Crazy egg not just roll such valuable data for you but also how tells you the effective ways of resolving the issues.
Pro tip: The best way to make big impact on your conversion is to use google analytics tool with crazy egg
Tool for analytics
Analyzing your website, landing page and entire campaign is very important for its success.
But unlike other analytic tools that don’t help you drive user engagement, kissmetrics goes way ahead.
It does not just help you understand the issues but also provide you with a solution to increase the engagement level of your visitors.
With kissmetrics data, one can increase the effectiveness of the marketing program and the performance of your product.
This is done by showing you the behavioral analytics. But what does this behavioral analytics mean in real sense?
Behavioral analytics tool helps you answer the following questions:
- Who are most active or engaged visitors on my page?
- Which are those marketing channels or activities that are bringing these active customers?
- How my multiple landing pages perform?
- How long are customers staying?
- What do all the converting visitors have in common?
- How users are engaging with your new features?
The answers to these questions can help your marketing campaign go a long way by modifying the strategies.
It’s easy to use kissmetrics conversion tool. Kissmetrics combine these behavioural analytics data with powerful email campaigns. Its automated email campaign boosts your engagement levels and increase customer conversion.
There’s no dearth of good conversion tool in the market today.
But what if you want to track your conversion without paying a single penny?Google analytics data helps you to track user experience and improve your website and campaign accordingly. Click To Tweet
So what role does google analytics data plays? The data is very powerful and it gives you insights about what and how your visitors are engaging on your website.
You can track how many of the users are converting and the duration of their conversion.
Besides the basic reporting, analytics also tells you why some of the visitors are not converting and what can be done to bring them back.
Now imagine once you know what is missing from your landing page or website, wouldn’t you want to reverse the action?
Also, how drastically will this impact your adwords performance?
In fact, you can use google analytics to optimize your adwords performance without doubling your budget.
Thus, by linking analytics with your adwords account, you can easily track the customer’s activity on your website.
Not just for marketing but analytics data can also be used for improving conversions for remarketing campaigns.
What, are you still using just google adwords data for remarketing? If yes, then take your campaign on the next level by using google analytics remarketing data.
The difference between google analytics and adwords remarketing will tell you why your remarketing conversion is lacking behind.
Being launched in 2006, this tool till date is regarded as one of the best tools to get a comprehensive overview of the website.
The tool tells you the website traffic, along with social media and blogosphere factors.
Data suggests these factors have helped marketers to improve many aspects of their site leading to increased traffic and conversion.
However, that’s just a part of the story! In 2011, hubspot has launched a new free tool called Marketing Grader.
The tool lets you analyse not just your website but all your marketing channels and review over 30 different factors.
In less than 30 seconds you can get a clear idea about how your marketing funnels are impacting your sales.
This includes social media, email marketing, blog, mobile, analytics and leads generating.
The tool analyze all these aspects and tells you what is working and what needs improvement.
These are some of the queries that tool will answer for you:
- How is my marketing strategy when compared to my competitors?
- How well my marketing strategies are when it comes to lead nurturing?
- Is my website well optimized for mobile users?
- How well am I using social media platforms like twitter, LinkedIn and Facebook for marketing?
- Is my blogging successful in driving website traffic and conversion?
- What the strong point and weak point of my marketing campaign?
So on and so forth. This marketing tool is the best way to analyse your marketing strategy and improve conversion and sales.
Tool to check how users are interacting with your content
Conversion is on the top of the mind of every marketer.
But conversions are not easy to get. In fact, there happens a lot even before that point.
You need to spend an enormous amount of time understanding your visitors and customers.
Only then can you build a customer-centric strategy for your business.
It’s important to learn and understand your user’s concerns and hesitations and then offer them solutions.
Hotjar is designed with this customer-centric approach to help designers, marketers and programmers.
The tool helps you discover the UX issues.
For instance, finding out the issues that people are finding while filling the form from certain browsers, or checking issues in images, videos and other buttons on the website or page.
You can understand this with Feedback polls: Take a look:
Also, it tells you how the user is interacting on your page. What content they digest and what they simply skimmed.
You can track this with heat maps. Take a look:
This can help you optimize those pages and place appropriate buttons, content and forms on the page.
This can improve conversion and leads drastically.
Not just this, but the tool also tells you the small things like when and after how much time the popup should come.
Should a wait of 30 seconds is enough or it should be of 15 seconds.
Also detect other miscellaneous reasons.
Like detect the fake traffic on your site, and know what can be done better when building, designing and testing your page.
In short, the possibilities are huge with Hotjar on your side.
So if you haven’t used hotjar before, sign up for its free trail and start using the tool’s recording to increase conversion on your page.
Clicktale is cloud-based tool that let you analyse your customers experience on your site.
The tool generates heatmaps and reports that allow you to visualize your users experience on your website.
You can also use its individual session replays to find various issues on your website.
For instance, you can use it to detect website issues. Like: upload speed, quality of your images, videos, website design and navigation etc.
You can also use ClickTale tool and combine it with your analytics data.
For instance, you can visually see how and why the abandonment rate in your analytics has increased.
Or, why the users bounce rate on your blog has increased.
These data can help you improve your website’s conversions, drop an abandoned cart rate and boost the overall revenue.
Clicktale captures the recorded sessions of all the mouse interactions on the page.
It then combines all the pages together into a customer experience recording on your website.
Not just the recording, but clicktale also allow you to listen to your user’s voice.
For instance, “your website sucks” is usually a useless response can now help you to increase the clicks and leads on your site.
These recorded sessions can then easily convey to you where the highest number of clicks and engagement happens and where not.
Simple! Using this data you can easily tweak your conversion strategy.
Tools for email marketing conversion
Have you ever tried email marketing?
Email marketing is considered to be the king of marketing tactics.
It registers the highest ROI over any other digital marketing platform. What, you don’t agree?
Is it because you have not able to see the real results when you send those bulks of emails to your potential users?
Hold on! Before you debunk this effective tactic consider the data below:
2018 latest data suggest, email marketing is yet very powerful tool beating social media, seo and even affiliate marketing.
In short, email marketing is not dead. In fact, it’s still one of the most effective ways to drive conversions at min cost.
But, here’s the catch, not any email marketing campaign will bear you the result. So here are 3 most tried and tested digital marketing conversion tools for driving email marketing conversions:
In a time when people are working round the clock, what will entice your user to stop, hold and click the mail you have to send them?
Bottom line, your emails subject line decides a lot. So don’t shot in the dark!
Check your subject line, analyse, tweak, if necessary and then send.
Subjectline.com does all this for you with few clicks. It’s regarded as No.1 free subject line rating tool.
The tool analyses the subject line and gives you a score between 0 to 100.
Not just score, it also gives you context as to why your subject line has a low score.
You can also use the mentioned tip in the tool instantly and tweak your subject line for a higher conversion rate.
Mailchimp is a powerful autoresponder tool used for email marketing.
The tool lets you set up an email marketing campaign, send emails, monitor and track subscribers.
With just a click you can send professional-looking emails even if you have a non-technical background.
Choose a template, set the layout and past the content with their drag and drop feature
Once you got that! The tool will create a beautiful template, target campaign for your subscribers and test the campaign.
This sounds good, but what about the conversion part?
With its features like scheduling, list segmentation and reporting, mail chimp ensures that email marketing conversions improve.
- List segmentation: The more targeted your email campaign is the better conversion it will yield. So the tool lets you segments your list to ensure you send emails to a targeted set of audiences. Think about it, the tool lets you send a more targeted email to the group of people who needs that piece of information?
Once the emails are sent, then comes the reporting part.
- With its extensive reporting tool, Mailchimp tells you exactly who opened the emails, how many numbers of times and which links are clicked.
These insights will tell you how your email marketing is performing and where it needs improvement.
The best part of this tool is it ensures your mails don’t land up in your subscriber’s spams.
Yes, this what happens when you create a free email newsletter via WordPress. Unlike mail chimp, it lacks in many functions.
This leads to spam issues, low rate of deliverability and etc. data have shown when sending emails using a third party like Mailchimp you will see a high rate of deliverability.
In any business, revenue matters a lot and conversions are the best ways to accelerate your revenue.
No wonder in digital marketing, conversion rate optimization matters the most.
Now you know there are different factors that affect the conversion rate of the website.
These were my favourite list of digital marketing conversion tools.
Some will help you improve your website, designing, & content strategy while others will optimize conversions on your social media, blogs and landing pages.
Different tools need to be picked for different issues.
But remember: Don’t try all of them at once.
I have tried this and failed drastically.
So pick the small issues first and then switch to the bigger ones. Use these digital marketing conversion tools and tell us which one worked best for your website and which issues are still left to address.
We will give you its pro tip to boost your action plan. Good luck!
Dinesh has been doing digital marketing since 2007. Now he manages a team of digital marketers, developers, and project managers. As the CEO of Ads Triangle, Dinesh has helped hundreds of businesses to grow their revenue through digital marketing.