Wanna drive enough relevant traffic to your website?
There are various techniques like SEO that can help you in this concern.
But if it is about driving the quality traffic in no time then Google ads are are the best.
To notice the results out of Google Ads, you do not need to wait for years and months.
It can show you a noticeable...
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How to Improve Landing Page Quality Score For AdWords Campaign
Everyone who knows Google AdWords is familiar with the term Quality Score in one way or the other.
According to Google, “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions".
The Quality Score is a way of rating the relevance of the keywords, ads...
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The Secret of Remarkably Successful AdWords Campaigns
Nevertheless, Google AdWords is a great platform for getting new customers.
Because Google AdWords has the power to display your ads to a highly targeted audience at the exact time when they are actually looking for your product or service.
However, creating a new AdWords Campaign is an exhilarating task with a lot of emotions getting built up.
Since, Google AdWords is an...
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8 Reasons: Why You Need to Bid on Pure Brand Keywords
Are Pure Brand Keywords worth bidding for?
Most of the PPC marketing specialists know the effectiveness of bidding on Pure Brand Keywords in paid search marketing.
However, few marketers think why should one waste money on PPC for brand bidding when he can trigger the same with organic search without cost.
[bctt tweet="Brand bidding is essential to compete in the market and get...
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How to Do a Powerful Audit of Your PPC Account
PPC audit is an indispensable part of your entire PPC activity.
Your account may be running in a great position or lagging with a poor score, in both situations PPC audit is important.
There is no such benchmark where you can stop thinking about your well-performing account.
In PPC, there is always scope to surpass your previous achievement.
As market environment and user behavior...
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How to Improve Your Impression Share To Be Ahead of Competitors
If you have just started with PPC advert there are chances that you are missing your potential audience to your competitors.
But how would you know the percentage of customers you are missing?
Most importantly, how would you ensure your advert gets greater visibility when the next time you monitor ad rank.
The answer is focus on Impression share! Yes, If you want...
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