I once had a client who created a robust website for his business and just wanted tons of traffic.
He thought that’s the rule to win in digital marketing! More traffic is equal to more conversions!
Soon he was getting tons of traffic.,but guess what? No conversion!
He also had created an amazing landing page for ads which was driving...
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How to Boost your Conversions with these Amazing Landing Page Tricks
A Landing Page is a unique page on your website where the visitor arrives after clicking on your ad. It is specially designed for a single focused conversion goal.
Hence, a landing page is designed, written and developed with one business goal in mind.
Landing Pages are a very significant element of your PPC marketing strategies. They are the first step...
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The Secret of Remarkably Successful AdWords Campaigns
Nevertheless, Google AdWords is a great platform for getting new customers.
Because Google AdWords has the power to display your ads to a highly targeted audience at the exact time when they are actually looking for your product or service.
However, creating a new AdWords Campaign is an exhilarating task with a lot of emotions getting built up.
Since, Google AdWords is an...
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How to Do a Powerful Audit of Your PPC Account
PPC audit is an indispensable part of your entire PPC activity.
Your account may be running in a great position or lagging with a poor score, in both situations PPC audit is important.
There is no such benchmark where you can stop thinking about your well-performing account.
In PPC, there is always scope to surpass your previous achievement.
As market environment and user behavior...
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Beware of These 12 Warning Indications in PPC
Preparing a spotless PPC campaign is a daunting task.
It takes time, effort and patience in making a campaign that does not carry any mistake.
Many successful PPC managers often fail to pull some campaigns they fail to recognize warning signs in a campaign.
Sometimes manager’s ego also plays an active role to aggravate the situation.
These warning signs are enough to destroy your...
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All Things You Need to Know About CRO For Lead Generation
‘Conversion Rate Optimization’ is the magic stick that increases numbers of conversion on your website.
It tells you how to convert your website visitors into leads.
CRO is well-known fact that only driving huge numbers of traffic cannot generate leads.
It needs to generate maximum numbers of leads to reach your marketing goal.
You need to improve visitor's onsite experience in order to improve...
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