Nevertheless, Google AdWords is a great platform for getting new customers.
Because Google AdWords has the power to display your ads to a highly targeted audience at the exact time when they are actually looking for your product or service.
However, creating a new AdWords Campaign is an exhilarating task with a lot of emotions getting built up.
Since, Google AdWords is an...
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What All You Need To Know About The Google Maps Local Search Ads
As a marketer, it is always important to be upgraded with the current trend of advertising and marketing.
Because then you can easily beat your competitors in the race of acquiring more and more customers.
But you might be wondering that after all being a small business owner of a store, how can you use the marketing techniques as per your convenience.
The...
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Top 10 PPC Myths That Every Marketer Should Know
The Universe is full of myths.
From the Milky Way to Planet Earth. From Rocket Science to Human Body. From Traditional Marketing to Digital Marketing
Perhaps you shouldn’t be surprised if I tell you that there are certain myths regarding PPC as well.
Today, PPC has emerged as a powerful tool in terms of increasing your website traffic, reaching out to the potential customers, increasing...
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Common PPC Keyword Research Mistakes that You Need to Avoid
Keyword Research is one of the most critical aspects of PPC universe.
Most of the advertisers even consider it to be rocket science.
Perhaps, it is the first step that the marketer should take when they are advertising through PPC.
Keyword research is like creating a foundation of the building.
It is complicated and requires a lot of hard work and is an important...
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How To Avoid Most Common PPC Mistakes
Pay per Click (PPC) advertising is an outstanding way to drive traffic to websites.
By applying keyword based PPC ads, marketers can generate more leads and sales and increase their profit.
Creating a profitable PPC campaign can sometimes be challenging and hence requires expertise management to run it successfully.
We all are humans and therefore capable of making mistakes.
And as you manage few...
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How to Clean Up PPC Campaign Keywords
There are lots of reasons to clean your PPC keywords. Some of them can be:
Beginning of a season
Ending of special offer
Poor Performance
Irrelevant Traffic
Failed Experiments
And the list goes on and on.
PPC Keyword cleanup is not a rare phenomenon. It’s part of PPC management.
[bctt tweet="Keyword research is the most important element of PPC." username="adstriangle"]
Keyword Research is the act of trying to find...
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