Google AdWords is one of the well known online marketing platforms in the world and for this reason, it could be the best source of growth for your startup.
Many advertisers, especially those of the startups fear AdWords of being too expensive and complicated. However, the reality is a bit different.
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How to Improve Landing Page Quality Score For AdWords Campaign
Everyone who knows Google AdWords is familiar with the term Quality Score in one way or the other.
According to Google, “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions".
The Quality Score is a way of rating the relevance of the keywords, ads...
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Top 12 PPC Blogs That You Should Never Miss To Read
The world has become digital, so has the advertising space. Earlier the businesses used traditional forms of advertising like Direct Mail, TV, Radio and Print Media.
But as the world digitally evolved, the advertising space transformed itself from traditional methods to digital methods of advertising.
One of the very popular forms of online advertising is Pay-Per-Click Marketing. Over the years it has...
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A Complete Guide on How to Segment Audience with Remarketing
Remarketing is a form of online advertising that allows you to show your targeted ads to users who have already visited your website in the past.
While browsing the web, your past visitors will see your ads. This will help you to reconnect with them and entice the visitors to come back to your website for more.
Since your past visitors are...
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AdWords Growth Hacks Every Ecommerce Owner Should Know-Part 2
Google AdWords is one most cost-effective method of promoting and marketing your e-commerce store.
It takes a lot of things to make an e-commerce store successful and profitable. The most important element that an e-commerce store requires in order to become successful is to get qualified traffic.
And Google AdWords makes this task of e-commerce stores a lot easier by bringing huge...
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Want to be Amazing at Query Based Bidding Strategies of Google Shopping? Here’s How
Google Shopping is an advertising feature offered by Google AdWords which is specially designed for e-commerce owners
Since, it helps them to promote their products online and thereby generate more conversions.
Moreover, it helps a lot of e-commerce owners to reach the right customers at the right time with the most relevant products.
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