What does first come to your mind when I say “PPC”?
If you thought of “Google Ads”, then you are not alone!
For most marketers, PPC is equitable to Google ads.
Why?
Well, it has been reported that 1.17 billion people in the world use Google.
So for many marketers, it makes more sense to focus the company's marketing efforts on this platform.
But is that...
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How To Use Google Keyword Planner Tool For Effective Targeting [Steps + Hacks]
There was a time, not long ago, when clients use to ask me questions like:
“What is keyword research?”
“Is it important for my business?”
“Can’t we skip this step as it seems time-consuming?”
Fortunately, that’s a thing of the past.
Today nearly everyone knows the relevancy of keyword research.
In my words “Anything that is trying to make its mark on the internet needs...
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Facebook Ads Vs Google Ads: Quick and Easy Guide
Whatever business you are into, your website must gain as many as possible insights.
Without being noticed no one cares who you are and how good you are serving at people.
And the one-stop solution that acts as the incumbent need of every venture is marketing.
The strongest approach to strengthen the idea of marketing is- Advertising.
Not necessary... that every business is supplemented...
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Google Shopping Campaigns Setup: A Definitive Guide
Have you just launched an e-commerce store or planning to do one?
In either case, you might be looking out for ways to acquire more customers.
There are many ways to do this. But how do you acquire your target customers at an acceptable cost?
Well, one best way is by using google shopping campaigns. When it comes to e-commerce, you must know...
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How to Improve Google Adwords Quality Score: A Step By Step Guide
Wanna drive enough relevant traffic to your website?
There are various techniques like SEO that can help you in this concern.
But if it is about driving the quality traffic in no time then Google ads are are the best.
To notice the results out of Google Ads, you do not need to wait for years and months.
It can show you a noticeable...
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Google Analytics Remarketing vs Adwords Remarketing Quick Guide
Imagine, you have just checked this fancy newly opened restaurant in your area and checked out its menu.
But your dieting goals stopped you before you placed the order. But now the addition of that sizzling pizza displayed on your system for every day for 2 weeks in a row.
After some time, wouldn’t you eventually want to order one?...
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