Google AdWords has recently launched a new ad targeting option, Customer Match (CM).
This new feature enables marketers to include user email addresses in their Adwords audience list.
If you have email address database then this is a powerful tool for online marketing.
Customer Match lets you have better targeting through several sponsored promotions. CM displays specific ads to users, who are logged...
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Complete Guide On How To Use Keywords in PPC- Part 2
Your job is not done until you trace performing and nonperforming keywords. PPIn our previous blog post, I discussed how to use keywords to set up a PPC Campaign.
The main purpose of keywords in the campaign is to make money. Yes, it is money that you want from your listed PPC keywords.
As you are running your campaign for a period,...
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Complete Guide On How To Use Keywords in PPC- Part 1
The secret behind any successful PPC Campaign is proper implementation of keywords.
Thorough keywords Research is one of the important steps to proper implementation of keywords.
You must be aware of managing keywords in your Campaign. Proper understanding on what customers actually put in search box to find your products or services can
Proper understanding on what customers actually put in the search...
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A Complete Guide On How To Use Gmail Sponsored Promotions
Google Sponsored Promotions (GSP) has opened a new window to connect with the target audience.
It engages audiences to direct from the Gmail inbox. GSP has been run in Beta format since 2013 and in early 2015 it gets the final launch.
Moreover, during these two years, it has been gone through various changes. I with my clients tested the beta version...
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How to Improve Quality Score and Save Your Money
Quality score is one of an essential aspect an AdWords advertiser looks for.
Quality Score decides keyword eligibility for the auction and ad rank of the keyword in Google search.
According to Google AdWords, quality score is the estimated quality of your keywords, ads and landing page.
This idea defines that Adwords ads should furnish the best search experience to people. And for...
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15 Proven Ways to Optimise Adwords Campaigns For Better Results
As a campaign manager, you must have come to know that Adwords campaigns need a special care to show effective results.
Although it is not that AdWords will work for you itself but you have to make them efficient. To keep the campaign on successive pace the first thing you have to do is to optimize it.
Well, that is not so...
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